{"id":12476,"date":"2018-06-07T13:50:39","date_gmt":"2018-06-07T13:50:39","guid":{"rendered":"https:\/\/clubedotrade.com.br\/?p=12476"},"modified":"2023-01-30T19:56:46","modified_gmt":"2023-01-30T19:56:46","slug":"canal-indirecto","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/canal-indirecto\/","title":{"rendered":"[eBook] \u00bfPor qu\u00e9 el canal indirecto necesita una tecnolog\u00eda de trade marketing?"},"content":{"rendered":"<p>Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.<\/p>\n<p><strong>Cada vez m\u00e1s, el canal indirecto ha venido demostrando por qu\u00e9 es una pieza clave en el mercado<\/strong>. Su misi\u00f3n es satisfacer la demanda de productos en cuanto a cantidad, calidad y precio correcto. Para tal efecto, establecer una alineaci\u00f3n entre industria y el comercio al por menor hace parte integral deuna estrategia de canales de \u00e9xito.<\/p>\n<p><strong>\u00bfSab\u00edas que gran parte de las empresas no est\u00e1 satisfecha con la distribuci\u00f3n de sus productos?<\/strong> Y debes estar de acuerdo que no hay c\u00f3mo negar que esta es una inequ\u00edvoca fuente de ventaja competitiva.<\/p>\n<p>Pero la verdad es que el quid de la cuesti\u00f3n ha sido el uso de tecnolog\u00eda en los canales. Es un factor decisivo para una estrategia exitosa. Y cuando nos referimos a tecnolog\u00eda, no nos referimos apenas a una punta del proceso, sino a todas las etapas, desde el principio hasta el fin de la operaci\u00f3n.<\/p>\n<p>Para entender c\u00f3mo la tecnolog\u00eda puede ayudar, estimulando la visibilidad de los resultados de los canales de distribuci\u00f3n, y haciendo que la relaci\u00f3n con la industria sea m\u00e1s cercana, <strong>preparamos un contenido creado especialmente para mostrar c\u00f3mo la relaci\u00f3n de interdependencia puede convertirse en sin\u00e9rgica<\/strong>. Los resultados pueden ser maximizados con pr\u00e1cticas de marketing con base en el monitoreo constante de los indicadores.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-01617d20-f7d8-40c4-8d87-e4642a2a3f5b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-01617d20-f7d8-40c4-8d87-e4642a2a3f5b\" class=\"hs-cta-node hs-cta-01617d20-f7d8-40c4-8d87-e4642a2a3f5b\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/01617d20-f7d8-40c4-8d87-e4642a2a3f5b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-01617d20-f7d8-40c4-8d87-e4642a2a3f5b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/01617d20-f7d8-40c4-8d87-e4642a2a3f5b.png\" alt=\"Bajar el e-Book ahora\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.<\/p>\n","protected":false},"author":4,"featured_media":12590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,274],"tags":[],"class_list":["post-12476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tecnologia-e-inteligencia-de-datos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEl canal indirecto necesita una tecnolog\u00eda de trade marketing? - Involves Club<\/title>\n<meta name=\"description\" content=\"Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/canal-indirecto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEl canal indirecto necesita una tecnolog\u00eda de trade marketing? - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/canal-indirecto\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-07T13:50:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T19:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/06\/canal-indireto.png\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n - Involves Club\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/34bb71356ae98a0a95d2e8fd139829d6\"},\"headline\":\"[eBook] \u00bfPor qu\u00e9 el canal indirecto necesita una tecnolog\u00eda de trade marketing?\",\"datePublished\":\"2018-06-07T13:50:39+00:00\",\"dateModified\":\"2023-01-30T19:56:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/\"},\"wordCount\":271,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/canal-indireto.png\",\"articleSection\":[\"Estrategias de Trade Marketing\",\"Tecnolog\u00eda e Inteligencia de Datos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/\",\"name\":\"\u00bfEl canal indirecto necesita una tecnolog\u00eda de trade marketing? - Involves Club\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/canal-indireto.png\",\"datePublished\":\"2018-06-07T13:50:39+00:00\",\"dateModified\":\"2023-01-30T19:56:46+00:00\",\"description\":\"Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/canal-indireto.png\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/canal-indireto.png\",\"width\":779,\"height\":407,\"caption\":\"eBook Canal Indirecto\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/canal-indirecto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[eBook] \u00bfPor qu\u00e9 el canal indirecto necesita una tecnolog\u00eda de trade marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/club.involves.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/34bb71356ae98a0a95d2e8fd139829d6\",\"name\":\"Redacci\u00f3n - Involves Club\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1776987416\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1776987416\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1776987416\",\"caption\":\"Redacci\u00f3n - Involves Club\"},\"description\":\"Profesionales apasionados del Trade Marketing y colaboradores en nuestra iniciativa Involves Club.\",\"sameAs\":[\"https:\\\/\\\/club.involves.com\\\/es\"],\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/author\\\/redaccionclub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfEl canal indirecto necesita una tecnolog\u00eda de trade marketing? - Involves Club","description":"Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/es\/canal-indirecto\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfEl canal indirecto necesita una tecnolog\u00eda de trade marketing? - Involves Club","og_description":"Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.","og_url":"https:\/\/club.involves.com\/es\/canal-indirecto\/","og_site_name":"Involves Club","article_published_time":"2018-06-07T13:50:39+00:00","article_modified_time":"2023-01-30T19:56:46+00:00","og_image":[{"width":779,"height":407,"url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/06\/canal-indireto.png","type":"image\/png"}],"author":"Redacci\u00f3n - Involves Club","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n - Involves Club","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/"},"author":{"name":"Redacci\u00f3n - Involves Club","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/34bb71356ae98a0a95d2e8fd139829d6"},"headline":"[eBook] \u00bfPor qu\u00e9 el canal indirecto necesita una tecnolog\u00eda de trade marketing?","datePublished":"2018-06-07T13:50:39+00:00","dateModified":"2023-01-30T19:56:46+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/"},"wordCount":271,"commentCount":3,"publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/06\/canal-indireto.png","articleSection":["Estrategias de Trade Marketing","Tecnolog\u00eda e Inteligencia de Datos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/","url":"https:\/\/club.involves.com\/es\/canal-indirecto\/","name":"\u00bfEl canal indirecto necesita una tecnolog\u00eda de trade marketing? - Involves Club","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/06\/canal-indireto.png","datePublished":"2018-06-07T13:50:39+00:00","dateModified":"2023-01-30T19:56:46+00:00","description":"Prep\u00e1rate para adquirir una nueva visi\u00f3n sobre c\u00f3mo la tecnolog\u00eda es un apoyo fundamental para las operaciones de marketing en el canal indirecto.","breadcrumb":{"@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/es\/canal-indirecto\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/#primaryimage","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/06\/canal-indireto.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/06\/canal-indireto.png","width":779,"height":407,"caption":"eBook Canal Indirecto"},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/es\/canal-indirecto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/es\/"},{"@type":"ListItem","position":2,"name":"[eBook] \u00bfPor qu\u00e9 el canal indirecto necesita una tecnolog\u00eda de trade marketing?"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/es\/#website","url":"https:\/\/club.involves.com\/es\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/es\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/34bb71356ae98a0a95d2e8fd139829d6","name":"Redacci\u00f3n - Involves Club","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1776987416","url":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1776987416","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1776987416","caption":"Redacci\u00f3n - Involves Club"},"description":"Profesionales apasionados del Trade Marketing y colaboradores en nuestra iniciativa Involves Club.","sameAs":["https:\/\/club.involves.com\/es"],"url":"https:\/\/club.involves.com\/es\/author\/redaccionclub\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/12476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/comments?post=12476"}],"version-history":[{"count":2,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/12476\/revisions"}],"predecessor-version":[{"id":16264,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/12476\/revisions\/16264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media\/12590"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media?parent=12476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/categories?post=12476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/tags?post=12476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}