{"id":13369,"date":"2018-09-27T15:48:07","date_gmt":"2018-09-27T15:48:07","guid":{"rendered":"http:\/\/clubdeltrade.com\/materiales-educativos\/ebook\/guia-del-trade-marketing-copy\/"},"modified":"2023-01-30T19:56:14","modified_gmt":"2023-01-30T19:56:14","slug":"acciones-en-el-punto-de-venta","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/","title":{"rendered":"[eBook] Acciones en el Punto de Venta"},"content":{"rendered":"<p>Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta.<\/p>\n<p>Puedes realizar fuertes inversiones en marketing tradicional o, de un momento a otro, darte cuenta que un producto reci\u00e9n lanzado goza de las preferencias de una parte considerable del p\u00fablico.<\/p>\n<p>En alg\u00fan momento, vas a depender de una acci\u00f3n que impresione y enganche a los shoppers con tu producto y del mensaje que tu marca les transmite&#8230; \u00a1Que disfrutes la lectura!<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-cb7157bb-76f8-464f-b8cd-74d51c980037\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-cb7157bb-76f8-464f-b8cd-74d51c980037\" class=\"hs-cta-node hs-cta-cb7157bb-76f8-464f-b8cd-74d51c980037\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/cb7157bb-76f8-464f-b8cd-74d51c980037\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-cb7157bb-76f8-464f-b8cd-74d51c980037\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/cb7157bb-76f8-464f-b8cd-74d51c980037.png\" alt=\"Bajar el e-Book ahora\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">acciones en el punto de venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Merchandising<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">pdv<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Punto de Venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta. \u00a1Profundiza m\u00e1s sobre el tema!<\/p>\n","protected":false},"author":4,"featured_media":13384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,277],"tags":[62,39,191,61,38],"class_list":["post-13369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-ventas-y-sell-out","tag-acciones-en-el-punto-de-venta","tag-merchandising","tag-pdv","tag-punto-de-venta","tag-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[eBook] Acciones en el Punto de Venta | Club del Trade<\/title>\n<meta name=\"description\" content=\"Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta. \u00a1Profundiza m\u00e1s sobre el tema!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[eBook] Acciones en el Punto de Venta | Club del Trade\" \/>\n<meta property=\"og:description\" content=\"Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta. \u00a1Profundiza m\u00e1s sobre el tema!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-27T15:48:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T19:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/09\/ebook-acciones-en-el-pdv.png\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n - Involves Club\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/34bb71356ae98a0a95d2e8fd139829d6\"},\"headline\":\"[eBook] Acciones en el Punto de Venta\",\"datePublished\":\"2018-09-27T15:48:07+00:00\",\"dateModified\":\"2023-01-30T19:56:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/\"},\"wordCount\":93,\"commentCount\":17,\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/ebook-acciones-en-el-pdv.png\",\"keywords\":[\"acciones en el punto de venta\",\"Merchandising\",\"pdv\",\"Punto de Venta\",\"Trade Marketing\"],\"articleSection\":[\"Ejecuci\u00f3n en PDV\",\"Ventas y sell-out\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/\",\"name\":\"[eBook] Acciones en el Punto de Venta | Club del Trade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/ebook-acciones-en-el-pdv.png\",\"datePublished\":\"2018-09-27T15:48:07+00:00\",\"dateModified\":\"2023-01-30T19:56:14+00:00\",\"description\":\"Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta. \u00a1Profundiza m\u00e1s sobre el tema!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/ebook-acciones-en-el-pdv.png\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/ebook-acciones-en-el-pdv.png\",\"width\":779,\"height\":407,\"caption\":\"Acciones en el Punto de Venta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/acciones-en-el-punto-de-venta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[eBook] Acciones en el Punto de Venta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/club.involves.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/34bb71356ae98a0a95d2e8fd139829d6\",\"name\":\"Redacci\u00f3n - Involves Club\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778802685\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778802685\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778802685\",\"caption\":\"Redacci\u00f3n - Involves Club\"},\"description\":\"Profesionales apasionados del Trade Marketing y colaboradores en nuestra iniciativa Involves Club.\",\"sameAs\":[\"https:\\\/\\\/club.involves.com\\\/es\"],\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/author\\\/redaccionclub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[eBook] Acciones en el Punto de Venta | Club del Trade","description":"Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta. \u00a1Profundiza m\u00e1s sobre el tema!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/","og_locale":"es_ES","og_type":"article","og_title":"[eBook] Acciones en el Punto de Venta | Club del Trade","og_description":"Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta. \u00a1Profundiza m\u00e1s sobre el tema!","og_url":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/","og_site_name":"Involves Club","article_published_time":"2018-09-27T15:48:07+00:00","article_modified_time":"2023-01-30T19:56:14+00:00","og_image":[{"width":779,"height":407,"url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/09\/ebook-acciones-en-el-pdv.png","type":"image\/png"}],"author":"Redacci\u00f3n - Involves Club","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n - Involves Club","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/"},"author":{"name":"Redacci\u00f3n - Involves Club","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/34bb71356ae98a0a95d2e8fd139829d6"},"headline":"[eBook] Acciones en el Punto de Venta","datePublished":"2018-09-27T15:48:07+00:00","dateModified":"2023-01-30T19:56:14+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/"},"wordCount":93,"commentCount":17,"publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/09\/ebook-acciones-en-el-pdv.png","keywords":["acciones en el punto de venta","Merchandising","pdv","Punto de Venta","Trade Marketing"],"articleSection":["Ejecuci\u00f3n en PDV","Ventas y sell-out"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/","url":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/","name":"[eBook] Acciones en el Punto de Venta | Club del Trade","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/09\/ebook-acciones-en-el-pdv.png","datePublished":"2018-09-27T15:48:07+00:00","dateModified":"2023-01-30T19:56:14+00:00","description":"Existen muchos caminos para conquistar al p\u00fablico, pero ninguno es tan directo como las acciones en el punto de venta. \u00a1Profundiza m\u00e1s sobre el tema!","breadcrumb":{"@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/#primaryimage","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/09\/ebook-acciones-en-el-pdv.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2018\/09\/ebook-acciones-en-el-pdv.png","width":779,"height":407,"caption":"Acciones en el Punto de Venta"},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/es\/acciones-en-el-punto-de-venta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/es\/"},{"@type":"ListItem","position":2,"name":"[eBook] Acciones en el Punto de Venta"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/es\/#website","url":"https:\/\/club.involves.com\/es\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/es\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/34bb71356ae98a0a95d2e8fd139829d6","name":"Redacci\u00f3n - Involves Club","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778802685","url":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778802685","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778802685","caption":"Redacci\u00f3n - Involves Club"},"description":"Profesionales apasionados del Trade Marketing y colaboradores en nuestra iniciativa Involves Club.","sameAs":["https:\/\/club.involves.com\/es"],"url":"https:\/\/club.involves.com\/es\/author\/redaccionclub\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/13369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/comments?post=13369"}],"version-history":[{"count":2,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/13369\/revisions"}],"predecessor-version":[{"id":16262,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/13369\/revisions\/16262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media\/13384"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media?parent=13369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/categories?post=13369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/tags?post=13369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}