{"id":14279,"date":"2019-08-05T08:24:35","date_gmt":"2019-08-05T08:24:35","guid":{"rendered":"http:\/\/clubdeltrade.com\/?p=14279"},"modified":"2023-01-30T17:50:22","modified_gmt":"2023-01-30T17:50:22","slug":"calendario-promocional-como-estructurar","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/calendario-promocional-como-estructurar\/","title":{"rendered":"Calendario Promocional: C\u00f3mo Estructurar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Muchas personas contactan al Involves Club pregunt\u00e1ndonos si existe un modelo de calendario promocional para <\/span><a href=\"https:\/\/club.involves.com\/es\/blog\/trade-marketing\/\"><span style=\"font-weight: 400;\">trade marketing<\/span><\/a><span style=\"font-weight: 400;\">. La verdad es que no existe una f\u00f3rmula m\u00e1gica, una programaci\u00f3n preestablecida que funcione para todos los mercados. Por lo tanto, es complicado definir una idea est\u00e1ndar o prometer soluciones milagrosas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora bien, lo que s\u00ed podemos hacer es darte algunos tips sobre c\u00f3mo estructurar un calendario promocional espec\u00edfico para tu empresa y que pueda ayudarle al equipo a alcanzar los prop\u00f3sitos del a\u00f1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podemos empezar mencionando los cumplea\u00f1os de las ciudades, los d\u00edas festivos y las fechas conmemorativas que normalmente impactan a grandes p\u00fablicos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, nuestra sugerencia es que no te limites solamente a esas opciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al fin y al cabo, algunas de ellas pueden ni siquiera tener sentido dependiendo de tu ramo de actuaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pese a eso, lo que podemos afirmar es que hay fechas que debes considerar de acuerdo a tu regi\u00f3n, fechas que no deber\u00edan pasar por alto en tu planificaci\u00f3n y fechas que pueden ser relevantes dependiendo del p\u00fablico que desees alcanzar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A aquellos que quieran elaborar un calendario promocional para <a href=\"https:\/\/club.involves.com\/es\/blog\/acciones-de-trade-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">acciones de trade marketing<\/a> podemos darles los tres siguientes consejos: \u00a1prever, prever y prever! Una buena planificaci\u00f3n requiere anticipaci\u00f3n.<\/span><\/p>\n<h2><b>Al elaborar un calendario promocional, considera:<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">D\u00edas festivos nacionales y regionales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cumplea\u00f1os de la ciudad<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aniversario del PDV<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fechas conmemorativas nacionales y regionales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Eventos nacionales y regionales de amplio alcance\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fechas que son del inter\u00e9s de tu p\u00fablico objetivo (pueden estar relacionadas con acontecimientos religiosos, eventos deportivos, campeonatos, entre otros)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fechas espec\u00edficas de tu ramo de actuaci\u00f3n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Estaciones del a\u00f1o<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Estacionalidad<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Modificaciones de horario<\/span><\/li>\n<\/ul>\n<h3><b>No dejes pasar por alto:<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">A\u00f1o Nuevo<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Carnaval<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pascua<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda de la Madre<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda de San Valent\u00edn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda del Padre<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda del Ni\u00f1o<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda del Cliente<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Black Friday<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Navidad<\/span><\/li>\n<\/ul>\n<h3><b>Pueden ser relevantes:<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Mundial de F\u00fatbol<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Olimpiadas<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Juegos Panamericanos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Campeonato y Copa Nacional de F\u00fatbol<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Champions League\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Copa Libertadores de Am\u00e9rica<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Copa Am\u00e9rica<\/span><\/li>\n<li><span style=\"font-weight: 400;\">F\u00f3rmula 1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Elecciones<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Horario de verano<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda Internacional de la Mujer<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda de San Patricio<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda de San Juan<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda del Hombre<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda de los Solteros<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda del Env\u00edo Gratuito<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Halloween<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00eda del Trabajador<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Es importante recordar que la planificaci\u00f3n es indispensable para elaborar un calendario promocional. Mant\u00e9n una comunicaci\u00f3n abierta con los canales de venta para acordar y alinear las acciones y <a href=\"https:\/\/club.involves.com\/es\/blog\/estrategias-de-trade-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategias\u00a0<\/a><\/span><span style=\"font-weight: 400;\">de trade marketing para atender los p\u00fablicos espec\u00edficos de cada canal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de todo, <\/span><b>pr\u00e9stale atenci\u00f3n a la<a href=\"https:\/\/club.involves.com\/es\/blog\/estrategias-de-ejecucion-en-el-pdv\/\" target=\"_blank\" rel=\"noopener noreferrer\"> ejecuci\u00f3n en punto de venta<\/a><\/b><span style=\"font-weight: 400;\">. \u00bfSer\u00e1 que todo lo que fue planificado por los departamentos de trade marketing, ventas y marketing se est\u00e1 cumpliendo en el PDV? \u00bfC\u00f3mo se encuentra la <\/span><span style=\"font-weight: 400;\">exposici\u00f3n<\/span><span style=\"font-weight: 400;\"> de tus productos?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El \u00e9xito de un calendario promocional est\u00e1 directamente relacionado con la ejecuci\u00f3n perfecta en el punto de venta. Por lo tanto, establece una comunicaci\u00f3n transparente con tus promotores. El <\/span><span style=\"font-weight: 400;\">uso de un <a href=\"https:\/\/agilepromoter.com\/es?utm_source=club-del-trade&amp;utm_medium=in-text&amp;utm_campaign=calendario-promocional\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>sistema para gestionar equipos de trade marketing<\/strong><\/a><\/span><span style=\"font-weight: 400;\">\u00a0ayuda un mont\u00f3n en ese sentido \u2014tanto al equipo de campo como al <\/span><i><span style=\"font-weight: 400;\">back office.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Elabora tu propio calendario promocional para que sea un aliado en tus <\/span><span style=\"font-weight: 400;\">estrategias de trade marketing<\/span><span style=\"font-weight: 400;\">. Y en caso de que tengas dudas o sugerencias, ya sabes que puedes contar con nosotros (\u00a1los 365 d\u00edas del a\u00f1o!)<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-d05dbf1c-ba26-4d63-820c-202ad6b9bd0a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-d05dbf1c-ba26-4d63-820c-202ad6b9bd0a\" class=\"hs-cta-node hs-cta-d05dbf1c-ba26-4d63-820c-202ad6b9bd0a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/d05dbf1c-ba26-4d63-820c-202ad6b9bd0a\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-d05dbf1c-ba26-4d63-820c-202ad6b9bd0a\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/d05dbf1c-ba26-4d63-820c-202ad6b9bd0a.png\" alt=\"cta guia definitiva trade marketing\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">calendario promocional<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Aprende c\u00f3mo estructurar un calendario promocional espec\u00edfico para tu empresa y que pueda ayudarle al equipo a alcanzar los prop\u00f3sitos del a\u00f1o.<\/p>\n","protected":false},"author":4,"featured_media":15453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,277],"tags":[131],"class_list":["post-14279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-ventas-y-sell-out","tag-calendario-promocional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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