{"id":14481,"date":"2019-11-18T08:30:12","date_gmt":"2019-11-18T08:30:12","guid":{"rendered":"http:\/\/clubdeltrade.com\/?p=14481"},"modified":"2023-01-30T19:55:49","modified_gmt":"2023-01-30T19:55:49","slug":"a-z-glosario-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/a-z-glosario-de-trade-marketing\/","title":{"rendered":"[eBook] [A-Z] Glosario de Trade Marketing"},"content":{"rendered":"<p>Existe una serie de palabras y expresiones comunes para los que trabajan con trade marketing y retail execution. Si eres un usuario frecuente del <em>Club del Trade<\/em> (ahora <em>Involves Club<\/em>), ya te diste cuenta que hay t\u00e9rminos que son bastante frecuentes y que se usan en las m\u00e1s diversas situaciones y tipos de operaci\u00f3n.<\/p>\n<p><strong>Entender esos conceptos es determinante<\/strong> para poder trabajar con el equipo y enfrentarse a los cambios y novedades del mercado.<\/p>\n<p>Si est\u00e1s empezando en el <strong>trade marketing. merchandising y ejecuci\u00f3n en el punto de venta<\/strong> \u2014o ya trabajas desde hace alg\u00fan tiempo, pero quieres especializarte\u2014, si no entiendes alguna expresi\u00f3n en la mitad de una negociaci\u00f3n que puede definir la constituci\u00f3n de una alianza, lee el glosario de trade marketing y \u00a1aclara todas tus dudas!<\/p>\n<p><strong>Entender el mercado y c\u00f3mo este se comunica te elevar\u00e1 a un nivel superior en trade marketing y ejecuci\u00f3n en el PDV.<\/strong> Aparte de los conceptos, te compartiremos algunos ejemplos pr\u00e1cticos para ilustrarlos de mejor manera. Guarda este e-book en los favoritos y tenlo siempre a la mano.<\/p>\n<p><strong>\u00a1Negociar con seguridad y saber que la persona que se tiene al frente entiende de verdad sus necesidades marcar\u00e1 la diferencia!<\/strong> Recorre con nosotros este glosario completo con los principales t\u00e9rminos de trade marketing.<\/p>\n<p>\u00a1Que disfrutes la lectura!<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-2d7e9218-2654-42b3-98dd-624be52ba2d8\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-2d7e9218-2654-42b3-98dd-624be52ba2d8\" class=\"hs-cta-node hs-cta-2d7e9218-2654-42b3-98dd-624be52ba2d8\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/2d7e9218-2654-42b3-98dd-624be52ba2d8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-2d7e9218-2654-42b3-98dd-624be52ba2d8\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/2d7e9218-2654-42b3-98dd-624be52ba2d8.png\" alt=\"Bajar el e-Book ahora\" \/><\/a><\/span><\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Glosario de Trade Marketing: entender el mercado y c\u00f3mo este se comunica te elevar\u00e1 a un nivel superior en trade marketing.<\/p>\n","protected":false},"author":4,"featured_media":17663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[38],"class_list":["post-14481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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