{"id":14518,"date":"2019-11-28T08:05:07","date_gmt":"2019-11-28T08:05:07","guid":{"rendered":"http:\/\/clubdeltrade.com\/materiales-educativos\/tradecast\/shopper-marketing-webinar-copy\/"},"modified":"2023-01-30T20:02:23","modified_gmt":"2023-01-30T20:02:23","slug":"webinar-kpis-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/webinar-kpis-de-trade-marketing\/","title":{"rendered":"[Webinar] KPIs de Trade Marketing"},"content":{"rendered":"<h2>Los KPIs de Trade Marketing determinan el nivel de efectividad de tu ejecuci\u00f3n en el punto de venta. Pero \u00bfqu\u00e9 medir y c\u00f3mo hacerlo?<\/h2>\n<p>As\u00ed dirijas una industria de productos masivos, una distribuidora o una agencia, si no puedes medir el alcance de tus objetivos no puedes mejorar tus estrategias. Los KPIs de Trade Marketing determinan el nivel de efectividad de tu ejecuci\u00f3n en el punto de venta y deben ser el eslab\u00f3n entre todas las etapas. Pero \u00bfqu\u00e9 medir y c\u00f3mo hacerlo? Ven a aprender todo sobre KPIs de Trade Marketing en nuestro nuevo TradeCast. \u00a1No te lo pierdas!<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-30c644ef-b1a5-48aa-ad48-0ba3742ef24b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-30c644ef-b1a5-48aa-ad48-0ba3742ef24b\" class=\"hs-cta-node hs-cta-30c644ef-b1a5-48aa-ad48-0ba3742ef24b\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/30c644ef-b1a5-48aa-ad48-0ba3742ef24b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-30c644ef-b1a5-48aa-ad48-0ba3742ef24b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/30c644ef-b1a5-48aa-ad48-0ba3742ef24b.png\" alt=\"Recibir la grabaci\u00f3n\" \/><\/a><\/span><\/span><\/p>\n<p>Despu\u00e9s del \u00e9xito un\u00e1nime de los dos \u00faltimos TradeCasts\u00a0<a href=\"https:\/\/club.involves.com\/es\/materiales-educativos\/category-management-para-crecer-a-doble-digito\/\" target=\"_blank\" rel=\"noopener\">Category Management para Crecer a Doble D\u00edgito<\/a>, y <a href=\"https:\/\/club.involves.com\/es\/materiales-educativos\/tradecast\/shopper-marketing-webinar\/\" target=\"_blank\" rel=\"noopener\">Shopper Marketing: M\u00e1s Ventas y Mejor Imagen de Marca<\/a>, te invitamos ahora al\u00a0 webinar <strong>KPIs de Trade Marketing<\/strong>, con Yoan Montolio, CEO de Yucca Retail y autor del libro <em>Estrategias para el Punto de Venta<\/em>, y presentado por Rafael Miranda, editor del Club del Trade.<\/p>\n<p data-css=\"tve-u-166c11df3e8\">Vamos a determinar los<strong> Indicadores Clave<\/strong> y c\u00f3mo analizarlos. Un an\u00e1lisis de la informaci\u00f3n no nos da la soluci\u00f3n, pero s\u00ed nos ofrece un diagn\u00f3stico. Un buen diagn\u00f3stico es la clave y tambi\u00e9n el punto de partida para estructurar un plan. <strong>Sin diagn\u00f3stico no hay estrategia, eso es cierto.<\/strong> Y sin un an\u00e1lisis claro y contundente, las decisiones se toman de manera subjetiva.<\/p>\n<p data-css=\"tve-u-166c11df3ec\">En este webinar vas a aprender m\u00e1s sobre los KPIs de:<\/p>\n<ol>\n<li><strong><span data-css=\"tve-u-16bfd12c9af\">5Ps del Trade Marketing<\/span><\/strong><\/li>\n<li><span data-css=\"tve-u-16bfd140478\"><strong>Shopper<\/strong><\/span><\/li>\n<li><span data-css=\"tve-u-16bfd140478\"><strong>Ventas<\/strong><\/span><\/li>\n<li><span data-css=\"tve-u-16bfd140478\"><strong>Consumidor<\/strong><\/span><\/li>\n<li><strong><span data-css=\"tve-u-16bfd12c9b3\">Supply<\/span><\/strong><\/li>\n<li><strong><span data-css=\"tve-u-16bfd12c9b3\">Utilidad<\/span><\/strong><\/li>\n<li><strong><span data-css=\"tve-u-16bfd12c9b3\">Fuerza de Ventas<\/span><\/strong><\/li>\n<\/ol>\n<p data-css=\"tve-u-166c11df3ec\">\u00bfQuieres lograr el m\u00e1ximo nivel de ventas y de retorno en cada acci\u00f3n en el punto de venta? \u00a1No te pierdas este webinar!<\/p>\n<p>&nbsp;<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Indicadores de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">KPIs de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Shopper Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Los KPIs de Trade Marketing determinan el nivel de efectividad de tu ejecuci\u00f3n en el punto de venta. Pero \u00bfqu\u00e9 medir y c\u00f3mo hacerlo?<\/p>\n","protected":false},"author":4,"featured_media":14525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,274],"tags":[71,72,50],"class_list":["post-14518","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tecnologia-e-inteligencia-de-datos","tag-indicadores-de-trade-marketing","tag-kpis-de-trade-marketing","tag-shopper-marketing","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Webinar] KPIs de Trade Marketing - Involves Club<\/title>\n<meta name=\"description\" content=\"Los KPIs de Trade Marketing determinan el nivel de efectividad de tu ejecuci\u00f3n en el punto de venta. 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