{"id":14961,"date":"2020-06-03T07:00:27","date_gmt":"2020-06-03T07:00:27","guid":{"rendered":"https:\/\/clubdeltrade.com\/?p=14961"},"modified":"2023-01-30T19:53:41","modified_gmt":"2023-01-30T19:53:41","slug":"matriz-bcg-excel","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/matriz-bcg-excel\/","title":{"rendered":"Plantilla de Matriz BCG en Excel: \u00a1desc\u00e1rgala ahora!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Antes de descargar nuestra plantilla de<strong> Matriz BCG en Excel<\/strong>\u00a0debes saber que la Matriz BCG es un an\u00e1lisis gr\u00e1fico que fue creado para ayudarte a gestionar mejor tus inversiones en el portafolio de productos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su creador, Bruce Henderson, defend\u00eda la idea de que todo producto tiene un ciclo de vida y que, a partir de esta informaci\u00f3n, es posible hacer una proyecci\u00f3n de las inversiones necesarias para que el producto contin\u00fae siendo rentable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde la perspectiva del trade marketing, la Matriz BCG es important\u00edsima cuando se quiere <\/span><b>evitar invertir en productos que no agreguen rentabilidad a las ventas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta herramienta, podr\u00e1s prever cu\u00e1l va a ser el desempe\u00f1o de un lanzamiento, hacer proyecciones de la tasa de crecimiento y obtener una mejor visualizaci\u00f3n de las oportunidades de mercado para tus productos.\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5dfbfa9a-872d-4cb2-b8e8-6448fb57b085\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5dfbfa9a-872d-4cb2-b8e8-6448fb57b085\" class=\"hs-cta-node hs-cta-5dfbfa9a-872d-4cb2-b8e8-6448fb57b085\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/5dfbfa9a-872d-4cb2-b8e8-6448fb57b085\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-5dfbfa9a-872d-4cb2-b8e8-6448fb57b085\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/5dfbfa9a-872d-4cb2-b8e8-6448fb57b085.png\" alt=\"Bajar la pantilla ahora\" \/><\/a><\/span><\/span><\/p>\n<h2>MATRIZ BCG EN EXCEL<\/h2>\n<p><span style=\"font-weight: 400;\">El equipo de Involves Club prepar\u00f3 una plantilla de Matriz BCG en Excel para<strong> facilitarte tu rutina e incentivarte a que uses este recurso para planificar tus estrategias<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si todav\u00eda no conoces el m\u00e9todo, tienes alguna duda o quieres recordar algunos aspectos, te recomiendo que leas la publicaci\u00f3n \u201c<\/span><a href=\"https:\/\/club.involves.com\/es\/blog\/como-hacer-matriz-bcg\/\"><b>\u00bfC\u00f3mo hacer una matriz BCG?<\/b><\/a><span style=\"font-weight: 400;\">\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n puedes hacerle preguntas a nuestro equipo aqu\u00ed mismo en la secci\u00f3n de comentarios de esta p\u00e1gina. An\u00edmate y comparte tus impresiones sobre este m\u00e9todo o alg\u00fan ejemplo de tu rutina diaria que demuestre su importancia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Ahora vamos a la pr\u00e1ctica!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres descubrir cu\u00e1les son las Estrellas y los Cactus de tu portafolio? Descarga ahora la plantilla de Matriz BCG en Excel de Involves Club. \u00a1Es gratis!<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">matriz BCG<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s buscando una plantilla de Matriz BCG en Excel? Tenemos justo lo que necesitas: \u00a1desc\u00e1rgala ahora y \u00fasala para gestionar tus productos!<\/p>\n","protected":false},"author":4,"featured_media":17546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,274],"tags":[68,150],"class_list":["post-14961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tecnologia-e-inteligencia-de-datos","tag-estrategias-de-trade-marketing","tag-matriz-bcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plantilla de Matriz BCG en Excel: \u00a1desc\u00e1rgala ahora! - Involves Club<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1s buscando una plantilla de Matriz BCG en Excel? 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