{"id":15487,"date":"2020-07-28T14:00:45","date_gmt":"2020-07-28T14:00:45","guid":{"rendered":"https:\/\/clubdeltrade.com\/?p=15487"},"modified":"2023-01-30T20:01:06","modified_gmt":"2023-01-30T20:01:06","slug":"omnicanalidad-categorias-esenciales","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/omnicanalidad-categorias-esenciales\/","title":{"rendered":"[Webinar] Omnicanalidad para las categor\u00edas esenciales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a1El webinar \u201c<\/span><b>Omnicanalidad para las categor\u00edas esenciales<\/b><span style=\"font-weight: 400;\">\u201d fue un \u00e9xito rotundo!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nos encanta ver a tantos profesionales con muchas ganas de crecer y, m\u00e1s que eso, de construir juntos un nuevo horizonte exitoso para el Retail y para el Trade Marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La charla nos transmiti\u00f3 datos importantes sobre el comportamiento de categor\u00edas esenciales en el 1er semestre de 2020, la importancia de la omnicanalidad y las acciones recomendadas para las marcas en este 2do semestre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si por alguna raz\u00f3n no pudiste participar, no hay problema. Decidimos ofrecerte el contenido en su totalidad para que puedas verlo (o verlo de nuevo) cuando lo desees. Esperamos que te guste el material. Haz clic en el video de arriba para ver el webinar completo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aprovecha esta oportunidad para no perder este contenido esencial, ya que fue ideado para quienes quieren tomar las mejores decisiones en este nuevo paradigma.\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b4ada346-68e7-4308-b6a5-38ea41e5181b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b4ada346-68e7-4308-b6a5-38ea41e5181b\" class=\"hs-cta-node hs-cta-b4ada346-68e7-4308-b6a5-38ea41e5181b\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/b4ada346-68e7-4308-b6a5-38ea41e5181b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-b4ada346-68e7-4308-b6a5-38ea41e5181b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/b4ada346-68e7-4308-b6a5-38ea41e5181b.png\" alt=\"Recibir la grabaci\u00f3n\" \/><\/a><\/span><\/span><\/p>\n<h2><b>OMNICANALIDAD PARA LAS CATEGOR\u00cdAS ESENCIALES<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La pandemia ha tra\u00eddo un cambio de paradigma y para el Retail se est\u00e1 creando una nueva realidad. La velocidad de los cambios es algo notable. Ya no vale solo adaptarse, ahora debemos transformarnos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 oportunidades y desaf\u00edos conlleva la transformaci\u00f3n digital del Trade Marketing y Retail? \u00bfPor qu\u00e9 integrar la Omnicanalidad en tus procesos es clave?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para responder a estas y otras preguntas, tres expertos estuvieron en vivo transmitiendo informaciones importantes sobre:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La definici\u00f3n de la omnicanalidad y del Path to Purchase\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 integrar la Omnicanalidad en tus procesos es clave?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El comportamiento de categor\u00edas esenciales en el 1er semestre de 2020<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las acciones recomendadas para las marcas en el 2do semestre<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los acuerdos comerciales &amp; JBP por adecuar en la omnicanalidad\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lo b\u00e1sico de la ejecuci\u00f3n en e-commerce\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lo b\u00e1sico de la ejecuci\u00f3n en tienda\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Participaron de la charla <\/span><b>Alejandro Pe\u00f1a<\/b><span style=\"font-weight: 400;\"> (Sales Director National Accounts de Kellogg Company) y <\/span><b>Yoan Montolio<\/b><span style=\"font-weight: 400;\"> (experto en Trade Marketing y CEO de Yucca Retail), con la mediaci\u00f3n de <\/span><b>Bruno Goulart <\/b><span style=\"font-weight: 400;\">(Country Manager de Involves M\u00e9xico).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1No dejes pasar esta oportunidad!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solo tienes que hacer clic en el imagen de arriba para ver el video completo ahora mismo. No te preocupes, \u00a1es gr\u00e1tis!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu futuro, as\u00ed como el futuro de tu empresa, no es algo m\u00e1gico que va a caerte del cielo. El futuro es la continuidad de lo que est\u00e1s haciendo con tu negocio ahora.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y si deseas saber m\u00e1s sobre c\u00f3mo <strong>Involves Stage<\/strong> puede ayudarte a cambiar, haz clic en el bot\u00f3n de abajo:<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3705f9ca-88c5-4657-aebc-2827810c7b26\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3705f9ca-88c5-4657-aebc-2827810c7b26\" class=\"hs-cta-node hs-cta-3705f9ca-88c5-4657-aebc-2827810c7b26\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/3705f9ca-88c5-4657-aebc-2827810c7b26\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-3705f9ca-88c5-4657-aebc-2827810c7b26\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/3705f9ca-88c5-4657-aebc-2827810c7b26.png\" alt=\"aplicativo de trade marketing\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Ah, y \u00a1cuenta siempre con nosotros!<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">omnicanalidad<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Retail Execution<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 integrar la omnicanalidad para las categor\u00edas esenciales en tus procesos es clave? Descubre en este webinar exclusivo.<\/p>\n","protected":false},"author":4,"featured_media":15488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,274],"tags":[203,198],"class_list":["post-15487","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tecnologia-e-inteligencia-de-datos","tag-omnicanalidad","tag-retail-execution","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Webinar] Omnicanalidad para las categor\u00edas esenciales - Involves Club<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 integrar la omnicanalidad para las categor\u00edas esenciales en tus procesos es clave? 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