{"id":15507,"date":"2020-08-10T16:48:05","date_gmt":"2020-08-10T16:48:05","guid":{"rendered":"https:\/\/clubdeltrade.com\/?p=15507"},"modified":"2023-01-30T19:53:35","modified_gmt":"2023-01-30T19:53:35","slug":"retail-insights","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/retail-insights\/","title":{"rendered":"Retail Insights: este es el escenario del Trade Marketing en Latinoam\u00e9rica"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfSabes cu\u00e1les es el escenario actual del trade marketing en Latinoam\u00e9rica? La encuesta <strong>Retail Insights<\/strong>, realizada por Involves, fue ideada para obtener esa respuesta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invitamos a profesionales de diversos niveles jer\u00e1rquicos para que nos ayudaran a entender mejor el perfil y la madurez del <a href=\"https:\/\/club.involves.com\/es\/blog\/trade-marketing\/\">trade marketing<\/a> en la regi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a los resultados obtenidos, podemos revelarle al mercado algunas <strong>brechas de mejora<\/strong> y caracter\u00edsticas que pueden sugerir<strong> nuevos rumbos para una continua evoluci\u00f3n del segmento<\/strong>. Adem\u00e1s, esta encuesta tambi\u00e9n nos permiti\u00f3 <strong>identificar tendencias y oportunidades<\/strong> que fabricantes, agencias, distribuidores y minoristas puedan soportar un crecimiento estable.<\/span><\/p>\n<h2><strong>RETAIL INSIGHTS: QU\u00c9 VAS A ENCONTRAR EN EL E-BOOK<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Los resultados de esta encuesta nos ayudaron a desarrollar un <\/span><b>material completo con <em>insights<\/em> extremadamente valiosos<\/b><span style=\"font-weight: 400;\"> para t\u00ed y para las tomas de decisiones de tu empresa.<\/span><\/p>\n<p><strong>En el e-book gr\u00e1tis, vas e encontrar:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 El porcentaje de empresas con <a href=\"https:\/\/club.involves.com\/es\/blog\/estructurar-un-departamento-de-trade-marketing\/\">estructura de trade marketing<\/a><\/span><span style=\"font-weight: 400;\">\u2705 C\u00f3mo es la segmentaci\u00f3n de los equipos<\/span><span style=\"font-weight: 400;\">\u2705 La fuerza de la <a href=\"https:\/\/club.involves.com\/es\/blog\/promotor-de-ventas\/\">promotor\u00eda de ventas<\/a> en los PDVs<\/span><span style=\"font-weight: 400;\">\u2705 Herramientas utilizadas para el monitoreo de la ejecuci\u00f3n<\/span><span style=\"font-weight: 400;\">\u2705 Desaf\u00edos en la actual gesti\u00f3n del trade marketing<\/span><span style=\"font-weight: 400;\">\u2705 Principales<a href=\"https:\/\/club.involves.com\/es\/blog\/indicadores-de-trade-marketing\/\"> indicadores<\/a> de la operaci\u00f3n<\/span><span style=\"font-weight: 400;\">\u2705 Dificultades en el monitoreo de los KPIs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entender el perfil y las necesidades regionales le permite a Involves continuar invirtiendo en producci\u00f3n de contenido relevante para el sector, y a <strong>contribuir principalmente con el desarrollo de los profesionales del \u00e1rea<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta edici\u00f3n obtuvimos algunos puntos de vista bastante interesantes sobre el mercado y ahora podemos compartirlos contigo. Y lo mejor es que <strong>pudimos segmentar nuestros hallazgos para M\u00e9xico y Colombia<\/strong> \u2014los dos pa\u00edses con mayor n\u00famero de participantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Conoce ahora los resultados de la encuesta Retail Insights 2020!<\/span><\/p>\n<p style=\"text-align: center;\">[block_link link=\u00bbhttps:\/\/club.involves.com\/hubfs\/Retail%20Insigths\/Retail%20Insights_Mexico.pdf\u00bb nome=\u00bbDescargar resultados M\u00e9xico\u00bb]<\/p>\n<p style=\"text-align: center;\">[block_link link=\u00bbhttps:\/\/club.involves.com\/hubfs\/Retail%20Insigths\/Retail%20Insights_%20Colombia.pdf\u00bb nome=\u00bbDescargar resultados Colombia\u00bb]<\/p>\n<p style=\"text-align: center;\">[block_link link=\u00bbhttps:\/\/club.involves.com\/hubfs\/Retail%20Insigths\/Retail%20Insights_%20Latinoamerica.pdf\u00bb nome=\u00bbDescargar resultados Latinoam\u00e9rica\u00bb]<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">latinoam\u00e9rica<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">retail insights<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Retail Insights, la primera encuesta sobre trade marketing de Latinoam\u00e9rica, revela el panorama actual en las empresas locales.<\/p>\n","protected":false},"author":4,"featured_media":15508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[213,276],"tags":[193,194,38],"class_list":["post-15507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-involves","category-tendencias-y-mercado","tag-latinoamerica","tag-retail-insights","tag-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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