{"id":15583,"date":"2020-09-23T09:45:45","date_gmt":"2020-09-23T09:45:45","guid":{"rendered":"https:\/\/clubdeltrade.com\/?p=15583"},"modified":"2023-01-30T20:00:46","modified_gmt":"2023-01-30T20:00:46","slug":"inventario-fantasma","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/inventario-fantasma\/","title":{"rendered":"[Grabaci\u00f3n] Inventario Fantasma: descubre qu\u00e9 es y qu\u00e9 hacer para evitarlo"},"content":{"rendered":"

Problema muy frecuente en el trade marketing, el <\/span>inventario fantasma<\/b> es cuando un producto est\u00e1 registrado como disponible en el sistema, pero de verdad la tienda no lo tiene.<\/span><\/p>\n

Es decir que tanto el PDV<\/a> como el fabricante piensan que todo est\u00e1 bien con respecto al <\/span>stock <\/span><\/i><\/a>y a la presencia de un producto en la g\u00f3ndola y la realidad es otra: <\/span>shoppers <\/span><\/i>que no logran encontrar lo que buscan son <\/span>shoppers <\/span><\/i>insatisfechos.\u00a0<\/span><\/p>\n

Este webinar de Involves Club es justo para aquellas personas que desean <\/span>evitar p\u00e9rdidas<\/b>\u00a0 y garantizar mejores resultados con tomas de decisiones inteligentes y basadas en datos reales.<\/span><\/p>\n

\"Recibir<\/a><\/span><\/span><\/p>\n

INVENTARIO FANTASMA: ES NECESARIO HABLAR SOBRE ESO<\/b><\/h2>\n

La mala gesti\u00f3n de <\/span>stock <\/span><\/i>es negativa de muchas maneras – no solo financiera, sino tambi\u00e9n con respecto a la imagen de la marca adjunto a clientes. \u00bfQu\u00e9 pasa cuando los <\/span>shoppers <\/span><\/i>no encuentran lo que buscan en la tienda?<\/span><\/p>\n

Sabemos que <\/span>el problema va mucho m\u00e1s all\u00e1 de una g\u00f3ndola vac\u00eda<\/b>.<\/span><\/p>\n

Durante el proceso de compra en el punto de venta, la insatisfacci\u00f3n surge de muchas maneras y siempre que hay una intenci\u00f3n de consumo que no puede ser concretizada.<\/span><\/p>\n

Las razones incluyen:<\/span><\/p>\n

???? Quiebre de <\/span>stock
\n<\/span><\/i>???? Agotados o caducados
\n<\/span>???? Acceso comprometido
\n<\/span>???? Fallas en la estrategia de posicionamiento<\/a>
\n<\/span>???? Fallas en la estrategia de <\/span>pricing<\/a>
\n<\/span><\/i>???? Mala experiencia de compra<\/span><\/p>\n

En una charla muy interesante para industrias de todos los sectores, la directora de operaciones de <\/span>Pabis Retail<\/b>, Leslie Alonso Graham, y el responsable por el trade marketing en <\/span>Eatics<\/b>, Arturo Almanza Delgado, trajeron resultados reales y buenas pr\u00e1cticas para evitar el problema de inventario fantasma en el <\/span>retail<\/span><\/i>.<\/span><\/p>\n

Aquellos que tuvieran la oportunidad de acompa\u00f1ar el webinar en vivo se enteraron sobre cuestiones como:<\/span><\/p>\n

???? \u00bfQu\u00e9 es el inventario fantasma?
\n<\/span>???? El tama\u00f1o del problema: Pabis Retail comparti\u00f3 n\u00fameros reales
\n<\/span>???? C\u00f3mo la tecnolog\u00eda evita que suceda
\n<\/span>???? Caso de \u00e9xito: \u00bfqu\u00e9 ha hecho Eatics para combatirlo?<\/span><\/p>\n

\u00a1Sin dudas, una transmisi\u00f3n imperdible!<\/span><\/p>\n

Si quieres volver a ver el webinar, arriba tienes el link. Si por alguna raz\u00f3n no pudiste participar, aprovecha esta oportunidad para no perder este contenido esencial.<\/span><\/p>\n

Despu\u00e9s de obtener todas las respuestas sobre el problema del inventario fantasma, te invitamos a acceder a los resultados de la <\/span>pesquisa Retail Insights<\/span><\/a>, que revela el actual escenario de trade marketing en Latinoam\u00e9rica.<\/span><\/p>\n

Para leerlo, haz clic en la imagen de abajo:<\/span><\/p>\n

\"cta<\/a><\/span><\/span><\/p>\n

Tags: ejecuci\u00f3n en punto de venta<\/a>, gesti\u00f3n de stock<\/a>, inventario fantasma<\/a>, pilares de ejecuci\u00f3n<\/a>
<\/div>","protected":false},"excerpt":{"rendered":"

Inventario Fantasma: \u00bfqu\u00e9 es, c\u00f3mo evitarlo y cu\u00e1les son las principales lecciones aprendidas? Descubre todo esto y mucho m\u00e1s en este webinar de Involves.<\/p>\n","protected":false},"author":4,"featured_media":15584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[274,277],"tags":[156,165,204,197],"class_list":["post-15583","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-tecnologia-e-inteligencia-de-datos","category-ventas-y-sell-out","tag-ejecucion-en-punto-de-venta","tag-gestion-de-stock","tag-inventario-fantasma","tag-pilares-de-ejecucion","post_format-post-format-video"],"acf":[],"yoast_head":"\n[Grabaci\u00f3n] Inventario Fantasma: descubre qu\u00e9 es y qu\u00e9 hacer para evitarlo - Involves Club<\/title>\n<meta name=\"description\" content=\"Inventario Fantasma: \u00bfqu\u00e9 es, c\u00f3mo evitarlo y cu\u00e1les son las principales lecciones aprendidas? 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