{"id":15592,"date":"2020-10-06T07:00:03","date_gmt":"2020-10-06T07:00:03","guid":{"rendered":"https:\/\/clubdeltrade.com\/?p=15592"},"modified":"2023-01-30T17:35:21","modified_gmt":"2023-01-30T17:35:21","slug":"calendario-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/","title":{"rendered":"C\u00f3mo elaborar un calendario de trade marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Muchos profesionales confunden el <strong>calendario de trade marketing<\/strong> con el calendario promocional. La verdad es que el calendario promocional es un complemento del plan anual de trade marketing, funcionando como una herramienta de visi\u00f3n y control de las acciones que se realizar\u00e1n durante el a\u00f1o. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para elaborar un calendario de <\/span><a href=\"https:\/\/club.involves.com\/es\/blog\/trade-marketing\/\"><span style=\"font-weight: 400;\">trade marketing<\/span><\/a><span style=\"font-weight: 400;\">, primero hay que entender que las acciones deben ser organizadas en per\u00edodos: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">bimestres<\/span><\/li>\n<li><span style=\"font-weight: 400;\">trimestres<\/span><\/li>\n<li><span style=\"font-weight: 400;\">cuatrimestres<\/span><\/li>\n<li><span style=\"font-weight: 400;\">semestres<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cada empresa hace esa divisi\u00f3n de acuerdo con sus objetivos y particularidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres entender mejor c\u00f3mo hacer esta planificaci\u00f3n para garantizar mejores estrategias en el <a href=\"https:\/\/club.involves.com\/es\/especial\/que-es-pdv\/\">punto de venta<\/a>? Contin\u00faa leyendo para que no relegues aspectos importantes y para que puedas estructurar tu nuevo calendario de trade marketing con m\u00e1s eficacia.<\/span><\/p>\n<h2><b>CALENDARIO DE TRADE MARKETING: C\u00d3MO HACERLO<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Ya sabes que elaborar de un calendario de trade marketing se relaciona directamente con los objetivos de la organizaci\u00f3n y que debe estar estructurado en per\u00edodos bien definidos.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pues bien, adem\u00e1s de la divisi\u00f3n en per\u00edodos, el calendario deber\u00e1 <strong>incluir las <\/strong><\/span><strong><a href=\"https:\/\/club.involves.com\/es\/blog\/acciones-de-trade-marketing\/\">acciones<\/a><\/strong><span style=\"font-weight: 400;\"><strong> que se van a realizar en cada canal<\/strong> y para cada cliente de la industria. En otras palabras, para garantizar el mejor desempe\u00f1o de tus acciones en el punto de venta se deben tener en cuenta los <\/span><a href=\"https:\/\/clubedotrade.com.br\/blog\/o-que-sao-canais-de-vendas\/\"><span style=\"font-weight: 400;\">canales de ventas<\/span><\/a><span style=\"font-weight: 400;\"> y a las <\/span><i><span style=\"font-weight: 400;\">personas<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los clientes m\u00e1s importantes (<\/span><i><span style=\"font-weight: 400;\">key accounts <\/span><\/i><span style=\"font-weight: 400;\">&#8211; KA) deben recibir una atenci\u00f3n especial en el calendario de trade marketing, incluyendo las fechas de sus acciones e indicando con claridad sus respectivos enfoques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a las dem\u00e1s acciones para los otros canales, estas pueden estar indicadas sin tantos detalles, pero deben constar para que el gestor tenga una visibilidad macro. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generalmente, los KAs exigen <strong>acciones personalizadas<\/strong> y obligan a la industria a introducir sus lanzamientos en sus tiendas antes de ponerlos a disposici\u00f3n de los medianos y peque\u00f1os minoristas, que son atendidos por distribuidores y mayoristas. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la etapa de planificaci\u00f3n, el gestor de trade marketing tiene que garantizar que no habr\u00e1 ning\u00fan conflicto entre los canales. Esto presupone, por supuesto, que los pares comerciales respeten esta definici\u00f3n. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El calendario promocional (que, como mencionamos antes, forma parte del plan de trade marketing) tambi\u00e9n debe <strong>contemplar caracter\u00edsticas regionales<\/strong>. Por lo tanto, al planificar lo que se va a realizar en los pr\u00f3ximos meses, es esencial considerar caracter\u00edsticas tales como la <\/span><a href=\"https:\/\/clubedotrade.com.br\/blog\/acoes-sazonais-trade-marketing\/\"><span style=\"font-weight: 400;\">estacionalidad y las fechas especiales<\/span><\/a><span style=\"font-weight: 400;\">. Es solo de esa manera que las campa\u00f1as tendr\u00e1n relevancia a nivel regional.<\/span><\/p>\n<h2><strong>LA IMPORTANCIA DE UNA ALINEACI\u00d3N ENTRE LAS AREAS<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">La base principal que le da origen al calendario de trade marketing es la planificaci\u00f3n de los lanzamientos de los productos de la industria. Para ello, debe existir una <strong>alineaci\u00f3n con el sector de marketing<\/strong>. Cuando esto no ocurre, el sector de trade marketing podr\u00e1, en el mejor de los casos, crear campa\u00f1as puntuales sin que eso suponga un impacto en los canales de la industria. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adicionalmente, hay que tener en cuenta las negociaciones con los KAs con base en su historial, as\u00ed ser podr\u00e1 prever los recursos para acciones no programadas, que forman parte del d\u00eda a d\u00eda de la relaci\u00f3n industria-<em>retail<\/em>.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para finalizar, podemos decir que el calendario de trade marketing es una <strong>herramienta que permite ejecutar los objetivos estrat\u00e9gicos, garantizando que se cumplan las metas definidas<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se debe realizar el calendario justo despu\u00e9s de haber definido el plan de trade marketing, que es la gu\u00eda global de la visi\u00f3n del departamento en la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfY t\u00fa?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTienes alguna sugerencia para compartirnos sobre la planificaci\u00f3n de un calendario promocional para las acciones de trade marketing? \u00a1Comparte tus opiniones en los comentarios!<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-ae49f907-6dc5-4b76-b105-5c64c0d7f848\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ae49f907-6dc5-4b76-b105-5c64c0d7f848\" class=\"hs-cta-node hs-cta-ae49f907-6dc5-4b76-b105-5c64c0d7f848\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/ae49f907-6dc5-4b76-b105-5c64c0d7f848\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-ae49f907-6dc5-4b76-b105-5c64c0d7f848\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/ae49f907-6dc5-4b76-b105-5c64c0d7f848.png\" alt=\"cta es tienda perfecta\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">acciones en el punto de venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">calendario promocional<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">tienda perfecta<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Muchas personas no saben muy bien qu\u00e9 es lo que se debe considerar al crear un calendario de trade marketing. Encuentra esas respuestas aqu\u00ed.<\/p>\n","protected":false},"author":8,"featured_media":17939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[62,131,87],"class_list":["post-15592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-acciones-en-el-punto-de-venta","tag-calendario-promocional","tag-tienda-perfecta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo elaborar un calendario de trade marketing - Involves Club<\/title>\n<meta name=\"description\" content=\"Muchas personas no saben muy bien qu\u00e9 es lo que se debe considerar al crear un calendario de trade marketing. Encuentra esas respuestas aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo elaborar un calendario de trade marketing - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Muchas personas no saben muy bien qu\u00e9 es lo que se debe considerar al crear un calendario de trade marketing. Encuentra esas respuestas aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T07:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T17:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/03\/calendario-trade-marketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Rubens Sant\u00b4Anna Neto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rubens Sant\u00b4Anna Neto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/\"},\"author\":{\"name\":\"Rubens Sant\u00b4Anna Neto\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/e550935a43d11298e8ab257d5e3c51af\"},\"headline\":\"C\u00f3mo elaborar un calendario de trade marketing\",\"datePublished\":\"2020-10-06T07:00:03+00:00\",\"dateModified\":\"2023-01-30T17:35:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/calendario-trade-marketing.webp\",\"keywords\":[\"acciones en el punto de venta\",\"calendario promocional\",\"tienda perfecta\"],\"articleSection\":[\"Estrategias de Trade Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/\",\"name\":\"C\u00f3mo elaborar un calendario de trade marketing - Involves Club\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/calendario-trade-marketing.webp\",\"datePublished\":\"2020-10-06T07:00:03+00:00\",\"dateModified\":\"2023-01-30T17:35:21+00:00\",\"description\":\"Muchas personas no saben muy bien qu\u00e9 es lo que se debe considerar al crear un calendario de trade marketing. Encuentra esas respuestas aqu\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/calendario-trade-marketing.webp\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/calendario-trade-marketing.webp\",\"width\":1400,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/calendario-trade-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo elaborar un calendario de trade marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/club.involves.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/e550935a43d11298e8ab257d5e3c51af\",\"name\":\"Rubens Sant\u00b4Anna Neto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/eb884228360d236fd80fc7fd5317826f.jpg?ver=1777003250\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/eb884228360d236fd80fc7fd5317826f.jpg?ver=1777003250\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/eb884228360d236fd80fc7fd5317826f.jpg?ver=1777003250\",\"caption\":\"Rubens Sant\u00b4Anna Neto\"},\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/author\\\/rubens-santanna-neto\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo elaborar un calendario de trade marketing - Involves Club","description":"Muchas personas no saben muy bien qu\u00e9 es lo que se debe considerar al crear un calendario de trade marketing. Encuentra esas respuestas aqu\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo elaborar un calendario de trade marketing - Involves Club","og_description":"Muchas personas no saben muy bien qu\u00e9 es lo que se debe considerar al crear un calendario de trade marketing. Encuentra esas respuestas aqu\u00ed.","og_url":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/","og_site_name":"Involves Club","article_published_time":"2020-10-06T07:00:03+00:00","article_modified_time":"2023-01-30T17:35:21+00:00","og_image":[{"width":1400,"height":700,"url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/03\/calendario-trade-marketing.webp","type":"image\/webp"}],"author":"Rubens Sant\u00b4Anna Neto","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Rubens Sant\u00b4Anna Neto","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/"},"author":{"name":"Rubens Sant\u00b4Anna Neto","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/e550935a43d11298e8ab257d5e3c51af"},"headline":"C\u00f3mo elaborar un calendario de trade marketing","datePublished":"2020-10-06T07:00:03+00:00","dateModified":"2023-01-30T17:35:21+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/"},"wordCount":638,"commentCount":0,"publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/03\/calendario-trade-marketing.webp","keywords":["acciones en el punto de venta","calendario promocional","tienda perfecta"],"articleSection":["Estrategias de Trade Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/","url":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/","name":"C\u00f3mo elaborar un calendario de trade marketing - Involves Club","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/03\/calendario-trade-marketing.webp","datePublished":"2020-10-06T07:00:03+00:00","dateModified":"2023-01-30T17:35:21+00:00","description":"Muchas personas no saben muy bien qu\u00e9 es lo que se debe considerar al crear un calendario de trade marketing. Encuentra esas respuestas aqu\u00ed.","breadcrumb":{"@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/es\/calendario-trade-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/#primaryimage","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/03\/calendario-trade-marketing.webp","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/03\/calendario-trade-marketing.webp","width":1400,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/es\/calendario-trade-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo elaborar un calendario de trade marketing"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/es\/#website","url":"https:\/\/club.involves.com\/es\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/es\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/e550935a43d11298e8ab257d5e3c51af","name":"Rubens Sant\u00b4Anna Neto","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/eb884228360d236fd80fc7fd5317826f.jpg?ver=1777003250","url":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/eb884228360d236fd80fc7fd5317826f.jpg?ver=1777003250","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/eb884228360d236fd80fc7fd5317826f.jpg?ver=1777003250","caption":"Rubens Sant\u00b4Anna Neto"},"url":"https:\/\/club.involves.com\/es\/author\/rubens-santanna-neto\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/15592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/comments?post=15592"}],"version-history":[{"count":1,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/15592\/revisions"}],"predecessor-version":[{"id":16077,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/15592\/revisions\/16077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media\/17939"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media?parent=15592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/categories?post=15592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/tags?post=15592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}