{"id":15613,"date":"2020-10-21T07:03:55","date_gmt":"2020-10-21T07:03:55","guid":{"rendered":"https:\/\/clubdeltrade.com\/?p=15613"},"modified":"2025-09-30T14:27:20","modified_gmt":"2025-09-30T14:27:20","slug":"como-calcular-markup","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/como-calcular-markup\/","title":{"rendered":"C\u00f3mo calcular el markup de productos: f\u00f3rmula y ejemplos"},"content":{"rendered":"<p><strong>C<\/strong><b>alcular el markup <\/b>de productos es escencial a la hora de determinar la relaci\u00f3n entre el costo de producci\u00f3n y distribuci\u00f3n de un bien o servicio y su precio de venta.<\/p>\n<p><span style=\"font-weight: 400;\">Fijar el precio de un producto no es una tarea sencilla. Inviertes tiempo calculando costos, impuestos y tarifas, lo que puede generar dudas. Este art\u00edculo te ense\u00f1ar\u00e1 de forma did\u00e1ctica y eficiente c\u00f3mo calcular el markup de un producto para que nunca m\u00e1s te pierdas al fijar los precios de tus art\u00edculos.<\/span><\/p>\n<h2><b>\u00bfC\u00f3mo funciona el Markup?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El markup es un \u00edndice multiplicador que se aplica sobre el costo de un producto para formar el <strong>precio de venta final<\/strong>, considerando el margen de beneficio y el costo unitario de producci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Definir el precio del producto directamente en el <a href=\"https:\/\/club.involves.com\/es\/que-es-pdv\/\" target=\"_blank\" rel=\"noopener\">punto de venta<\/a> no es recomendable. Es fundamental conocer el precio m\u00ednimo antes de ofrecer descuentos.<\/span><\/p>\n<p>El markup es relevante no solo en el \u00e1mbito econ\u00f3mico, sino tambi\u00e9n en las \u00e1reas de contabilidad y administraci\u00f3n. Es crucial que todos los sectores de tu negocio y tus empleados entiendan qu\u00e9 es y c\u00f3mo calcular el markup de productos.<\/p>\n<p>Si el markup est\u00e1 bien definido, podr\u00e1s cubrir todos los gastos de producci\u00f3n del producto y asegurar un margen de beneficio adecuado.<\/p>\n<h2><b>El proceso del markup<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Existen variables clave para calcular el precio de venta (PV) de un producto o servicio de forma segura:<br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Costo de la mercanc\u00eda vendida (CMV)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impuestos sobre la venta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comisi\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Costo fijo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beneficio<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ahora s\u00ed, vamos a desglosar tema por tema.\u00a0<\/span><\/p>\n<h2><b>Costo de la Mercanc\u00eda Vendida (CMV)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El CMV se define como:<\/span><\/p>\n<h4><b>CMV = Costo de adquisici\u00f3n<\/b><\/h4>\n<p><b>(-) descuentos obtenidos<br \/>\n<\/b><b>(-) impuestos recuperables<br \/>\n<\/b><b>(+) impuestos no recuperables<br \/>\n<\/b><b>(+) costos de env\u00edo<br \/>\n<\/b><b>(+) seguros<br \/>\n<\/b><b>(+) otros gastos de adquisici\u00f3n<\/b><\/p>\n<h2><b>Impuestos sobre la venta (Variable)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed es necesario estar informado sobre los reg\u00edmenes tributarios de tu empresa y sobre todo del pa\u00eds en el que tengas tu operaci\u00f3n. Para descubrir el porcentaje de impuestos, deber\u00e1s sumar todos aquellos que incidan sobre las ventas.<\/span><\/p>\n<h2><b>Comisi\u00f3n (Variable)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La comisi\u00f3n es la porci\u00f3n que el vendedor recibe por cada venta realizada.\u00a0<\/span><\/p>\n<h2><b>Costo Fijo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El costo fijo no var\u00eda con el volumen vendido o producido. Incluye gastos como salarios y mantenimiento, etc.<\/span><\/p>\n<h2><b>Rentabilidad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Es el porcentaje de beneficio que deseas obtener en cada venta.<\/span><\/p>\n<h2>La f\u00f3rmula del markup<\/h2>\n<p><span style=\"font-weight: 400;\">Considerando estas variables, la f\u00f3rmula del markup es:<\/span><\/p>\n<h4 style=\"text-align: center;\"><b>porcentaje total de tu precio de venta<br \/>\n<\/b><b>[porcentaje total de tu precio de venta &#8211; (gasto variable + gasto fijo + beneficio)]<\/b><\/h4>\n<h3><strong>Ejemplo pr\u00e1ctico<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Carlos, quien tiene un comercio de bebidas, desea saber cu\u00e1nto debe cobrar por la cerveza artesanal que producir\u00e1 y distribuir\u00e1. <\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Markup =<br \/>\n<\/b><span style=\"font-weight: 400;\">100% total de venta \/ 100% total de venta &#8211; $12 de impuestos y comisi\u00f3n + $8 de gastos fijos + $20 beneficio deseado<\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-15616\" src=\"http:\/\/club.involves.com\/es\/wp-content\/uploads\/2020\/10\/markup.png\" alt=\"\" width=\"590\" height=\"145\" srcset=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2020\/10\/markup.png 590w, https:\/\/club.involves.com\/es\/wp-content\/uploads\/2020\/10\/markup-300x74.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Carlos obtiene 1.666 como \u00edndice de markup.<\/span><\/p>\n<h2><b>El precio de venta<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para obtener el precio de venta de tu producto, multiplica el costo unitario de venta por el \u00edndice markup.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Precio de venta = Costo de venta x Markup\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En el caso de Carlos, el costo unitario de venta de sus productos es de $20.00. Multiplicando este costo por 1.666, el precio de venta ideal para su cerveza es de $33.32 por unidad.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15618\" src=\"http:\/\/club.involves.com\/es\/wp-content\/uploads\/2020\/10\/precio-de-venta.png\" alt=\"\" width=\"300\" height=\"36\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Con esta gu\u00eda, puedes calcular el markup y el precio de venta de tus productos. Es crucial tambi\u00e9n mantener estos precios utilizando herramientas de BI y trade marketing como <a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\">Involves Stage<\/a>:<\/span><\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-181962783905\" style=\"max-width: 100%; max-height: 100%; width: 690px; height: 383.9583435058594px;\" data-hubspot-wrapper-cta-id=\"181962783905\"><a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLL6wfA0A0IIkzzNDCnwKEk6PXCepAT6QOIvmrASLLFbGhLKVvM%2FbF3J9czU%2BysSRMI0kaNqAHEB6eHtzaEzA5JNfqUXhEflna9TseKpFT8pPNkZW4ux%2F7XO%2FmbJsn3G8Ci0CNtwAhT%2Fbz%2B0NfY2vgMAs0jfdBx0mtiITpDY6EgNaAayrfNXrEmWmKkMVpl%2BVMQ%2F&amp;webInteractiveContentId=181962783905&amp;portalId=5315393\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/interactive-181962783905.png\" alt=\"logo stage\" \/><br \/>\n<\/a><\/div>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">estrategia comercial<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Precificaci\u00f3n<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">precio<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres saber c\u00f3mo calcular el markup de productos? \u00a1Descubre c\u00f3mo utilizar este \u00edndice para calcular correctamente el precio de venta de tus productos!<\/p>\n","protected":false},"author":4,"featured_media":17530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[277],"tags":[164,108,149],"class_list":["post-15613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-y-sell-out","tag-estrategia-comercial","tag-precificacion","tag-precio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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