{"id":16041,"date":"2023-01-25T11:59:47","date_gmt":"2023-01-25T11:59:47","guid":{"rendered":"https:\/\/clubdeltrade.com\/?p=16041"},"modified":"2023-02-06T14:58:10","modified_gmt":"2023-02-06T14:58:10","slug":"fechas-comerciales","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/fechas-comerciales\/","title":{"rendered":"eBook | Las mejores estrategias para fechas comerciales en el PDV"},"content":{"rendered":"<p>Potencializa los resultados de tu ejecuci\u00f3n de trade marketing con <strong>estrategias para fechas comerciales. <\/strong><\/p>\n<p>A pesar de los desaf\u00edos que agitan al mercado, las industrias y los minoristas tienen una buena oportunidad de trabajar acciones que deleiten y atraigan al shopper con estrategias para fechas comerciales.<\/p>\n<section class=\"elementor-element elementor-element-12467f9f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"12467f9f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-5bf7568 elementor-column elementor-col-100 elementor-top-column\" data-id=\"5bf7568\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-3312407e elementor-widget elementor-widget-text-editor\" data-id=\"3312407e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p>Para ayudarte en esa tarea, preparamos este material con estrategias que, adem\u00e1s del testimonio y los consejos pr\u00e1cticos de especialistas con amplia experiencia en empresas del mercado, tambi\u00e9n incluye datos de un estudio de Nielsen, que se\u00f1alan los desaf\u00edos y repercusiones de la econom\u00eda global en este per\u00edodo, en particular para los bienes de consumo y los productos dirigidos al mercado de consumo masivo.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e7bbe39d-9ed1-48f6-9cad-b75d9e509571\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e7bbe39d-9ed1-48f6-9cad-b75d9e509571\" class=\"hs-cta-node hs-cta-e7bbe39d-9ed1-48f6-9cad-b75d9e509571\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/e7bbe39d-9ed1-48f6-9cad-b75d9e509571\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-e7bbe39d-9ed1-48f6-9cad-b75d9e509571\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/e7bbe39d-9ed1-48f6-9cad-b75d9e509571.png\" alt=\"Recibir el eBook\" \/><\/a><\/span><\/span><br \/>\nTal vez el sell-in de tu campa\u00f1a se negoci\u00f3 y realiz\u00f3 con anticipaci\u00f3n. Si ya planificaste todo, lleg\u00f3 el momento de comprobar si tus previsiones, asegurar la ejecuci\u00f3n en los PDV y prepararte para analizar los datos<\/p>\n<p>\u00a1A\u00fan est\u00e1s a tiempo! \u00a1Aprovecha estos consejos para poner en pr\u00e1ctica desde ahora todo lo que sea necesario para que tu negocio obtenga resultados a\u00fan m\u00e1s positivos!<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-7a5c83e6-ae85-483b-a4e1-6223af296e3f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7a5c83e6-ae85-483b-a4e1-6223af296e3f\" class=\"hs-cta-node hs-cta-7a5c83e6-ae85-483b-a4e1-6223af296e3f\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/7a5c83e6-ae85-483b-a4e1-6223af296e3f\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-7a5c83e6-ae85-483b-a4e1-6223af296e3f\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/7a5c83e6-ae85-483b-a4e1-6223af296e3f.png\" alt=\"cta es reconocimiento por imagen\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Potencializa los resultados de tu ejecuci\u00f3n de trade marketing con estrategias para fechas comerciales. Baja el eBook. <\/p>\n","protected":false},"author":18,"featured_media":17681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,277],"tags":[],"class_list":["post-16041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-ventas-y-sell-out"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las mejores estregias para fechas comerciales<\/title>\n<meta name=\"description\" content=\"Potencializa los resultados de tu ejecuci\u00f3n de trade marketing con estrategias para fechas comerciales. Baja el eBook de Involves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/fechas-comerciales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las mejores estregias para fechas comerciales\" \/>\n<meta property=\"og:description\" content=\"Potencializa los resultados de tu ejecuci\u00f3n de trade marketing con estrategias para fechas comerciales. Baja el eBook de Involves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/fechas-comerciales\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-25T11:59:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T14:58:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/08\/fechas-comerciales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernanda Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/\"},\"author\":{\"name\":\"Fernanda Morales\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/59963f3285ad9c6d6620e71c963e9e24\"},\"headline\":\"eBook | Las mejores estrategias para fechas comerciales en el PDV\",\"datePublished\":\"2023-01-25T11:59:47+00:00\",\"dateModified\":\"2023-02-06T14:58:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/\"},\"wordCount\":201,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/fechas-comerciales.jpg\",\"articleSection\":[\"Estrategias de Trade Marketing\",\"Ventas y sell-out\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/\",\"name\":\"Las mejores estregias para fechas comerciales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/fechas-comerciales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/fechas-comerciales.jpg\",\"datePublished\":\"2023-01-25T11:59:47+00:00\",\"dateModified\":\"2023-02-06T14:58:10+00:00\",\"description\":\"Potencializa los resultados de tu ejecuci\u00f3n de trade marketing con estrategias para fechas comerciales. 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