{"id":16480,"date":"2023-06-07T10:35:47","date_gmt":"2023-06-07T10:35:47","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=16480"},"modified":"2025-08-10T18:04:44","modified_gmt":"2025-08-10T18:04:44","slug":"canal-tradicional-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/canal-tradicional-en-latinoamerica\/","title":{"rendered":"Canal Tradicional en Latinoam\u00e9rica: 5 pasos infalibles para aumentar tus ventas"},"content":{"rendered":"<div class=\"elementor-text-editor elementor-clearfix\">\n<p>El <strong>Canal Tradicional en Latinoam\u00e9rica<\/strong>\u00a0 sigue siendo un pilar fundamental para la econom\u00eda de la regi\u00f3n. Las constantes crisis econ\u00f3micas han llevado a los consumidores a preferir las tiendas tradicionales para realizar sus compras diarias. Tan solo en 2022, un estudio de <strong>NielsenIQ destac\u00f3 que el 47 % de los consumidores latinoamericanos prefieren hacer compras en el <a href=\"https:\/\/club.involves.com\/es\/la-importancia-del-canal-tradicional-en-mexico\/\" target=\"_blank\" rel=\"noopener\">Canal Tradicional<\/a><\/strong>. Esa respuesta de los shoppers est\u00e1 directamente relacionada con la necesidad de adaptar el estilo de consumo y seguir de cerca de forma m\u00e1s directa el precio de los art\u00edculos que se llevar\u00e1n a casa.<\/p>\n<p>La facilidad de encontrar las tiendas en el <a href=\"https:\/\/club.involves.com\/es\/canal-tradicional-en-mexico\/\" target=\"_blank\" rel=\"noopener\">Canal Tradicional<\/a>, la proximidad y la tradici\u00f3n de adquirir los productos de consumo b\u00e1sico en esas unidades hace que ese sea un importante mercado para las industrias.<\/p>\n<p><a href=\"https:\/\/content.involves.com\/ebook-canal-tradicional\">Elaboramos este contenido por ese motivo<\/a>. Aqu\u00ed presentaremos los insights que tu industria necesita para realizar un trabajo adecuado en los PDV y, as\u00ed, aumentar el sell-out.<\/p>\n<\/div>\n<h3>5 pasos para triunfar en el Canal Tradicional en Latinoam\u00e9rica<\/h3>\n<p><span style=\"font-weight: 400;\">Este <a href=\"https:\/\/content.involves.com\/ebook-canal-tradicional\">libro electr\u00f3nico<\/a> se divide en 5 etapas, que te ayudar\u00e1n a realizar la planificaci\u00f3n perfecta para que tu industria alcance un nivel de excelencia en la atenci\u00f3n a los canales tradicionales.\u00a0<\/span><\/p>\n<p><b>\u00a1Toma nota!<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Etapa 1:<\/b><span style=\"font-weight: 400;\"> conocer el <a href=\"https:\/\/club.involves.com\/es\/cuando-me-coloque-en-el-lugar-shopper\/\" target=\"_blank\" rel=\"noopener\">comportamiento de los <\/a><\/span><i><span style=\"font-weight: 400;\">shoppers<\/span><\/i><span style=\"font-weight: 400;\"> durante la compra en los canales tradicionales;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Etapa 2: <\/b><span style=\"font-weight: 400;\">establecer una <a href=\"https:\/\/club.involves.com\/es\/politica-precios\/\" target=\"_blank\" rel=\"noopener\">pol\u00edtica de precios<\/a>;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Etapa 3: <\/b><span style=\"font-weight: 400;\">asegurar la <a href=\"https:\/\/club.involves.com\/es\/ejecucion-en-punto-de-venta\/\" target=\"_blank\" rel=\"noopener\">ejecuci\u00f3n ideal<\/a>, considerando las necesidades de cada tienda;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Etapa 4:<\/b><span style=\"font-weight: 400;\"> identificar los <a href=\"https:\/\/club.involves.com\/es\/kpis-indicadores-producto\/\" target=\"_blank\" rel=\"noopener\">KPI (<\/a><\/span><i><span style=\"font-weight: 400;\">Key Performance Indicators<\/span><\/i><span style=\"font-weight: 400;\">) adecuados para el Canal Tradicional;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Etapa 5: <\/b><span style=\"font-weight: 400;\">ser innovador y aumentar la relaci\u00f3n de confianza con los comerciantes.<\/span><\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b924951b-2253-47ec-ba85-27926d09eaaf\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b924951b-2253-47ec-ba85-27926d09eaaf\" class=\"hs-cta-node hs-cta-b924951b-2253-47ec-ba85-27926d09eaaf\"><!-- [if lte IE 8]&gt;--><\/span><\/span><\/p>\n<div id=\"hs-cta-ie-element\"><\/div>\n<p><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/b924951b-2253-47ec-ba85-27926d09eaaf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-b924951b-2253-47ec-ba85-27926d09eaaf\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/b924951b-2253-47ec-ba85-27926d09eaaf.png\" alt=\"Quiero recibir el ebook\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Si se cumplen estas 5 etapas, tu industria se destacar\u00e1 en este mercado tan relevante en Latinoam\u00e9rica y encantar\u00e1 a los <\/span><i><span style=\"font-weight: 400;\">shoppers<\/span><\/i><span style=\"font-weight: 400;\"> de diferentes pa\u00edses.\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3705f9ca-88c5-4657-aebc-2827810c7b26\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3705f9ca-88c5-4657-aebc-2827810c7b26\" class=\"hs-cta-node hs-cta-3705f9ca-88c5-4657-aebc-2827810c7b26\"><!-- [if lte IE 8]&gt;--><\/span><\/span><\/p>\n<div id=\"hs-cta-ie-element\"><\/div>\n<p><a href=\"https:\/\/involves.com\/es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-3705f9ca-88c5-4657-aebc-2827810c7b26\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/3705f9ca-88c5-4657-aebc-2827810c7b26.png\" alt=\"aplicativo de trade marketing\" \/><\/a><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">canal tradicional<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Industria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">latinoam\u00e9rica<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">sell out<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>En el eBook Canal Tradicional en Latinoam\u00e9rica Involves te presenta 5 pasos infalibles para aumentar sus ventas y encantar a los shoppers.<\/p>\n","protected":false},"author":18,"featured_media":17529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,277],"tags":[161,37,193,90],"class_list":["post-16480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-ventas-y-sell-out","tag-canal-tradicional","tag-industria","tag-latinoamerica","tag-sell-out"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canal Tradicional en Latinoam\u00e9rica: 5 pasos para aumentar ventas<\/title>\n<meta name=\"description\" content=\"En el eBook Canal Tradicional en Latinoam\u00e9rica Involves te presenta 5 pasos infalibles para aumentar sus ventas y encantar a los shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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