{"id":16728,"date":"2024-01-19T21:33:26","date_gmt":"2024-01-19T21:33:26","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=16728"},"modified":"2024-12-16T16:16:40","modified_gmt":"2024-12-16T16:16:40","slug":"tienda-perfecta-360","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/tienda-perfecta-360\/","title":{"rendered":"Tus stakeholders al corriente de la estrategia de Tienda Perfecta"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La comprensi\u00f3n integral del prop\u00f3sito y del impacto de la metodolog\u00eda de <\/span><a href=\"https:\/\/club.involves.com\/es\/guia-definitiva-tienda-perfecta\/\" target=\"_blank\" rel=\"noopener\"><b>Tienda Perfecta<\/b><\/a><span style=\"font-weight: 400;\"> es, cada vez m\u00e1s, una pieza clave para todos los sectores de la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta integraci\u00f3n no solo facilita la ejecuci\u00f3n de estrategias espec\u00edficas, sino que tambi\u00e9n promueve una visi\u00f3n m\u00e1s colaborativa, donde todas las \u00e1reas entienden y contribuyen al \u00e9xito global de la organizaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El m\u00f3dulo <\/span><b>Tienda Perfecta 360<\/b><span style=\"font-weight: 400;\">, integrado a la aplicaci\u00f3n <\/span><a href=\"https:\/\/involves.com\/stage\/es\/tienda-perfecta\/?utm_source=site_club&amp;utm_medium=cta&amp;utm_campaign=global-es-stage-comm-site_club-blog-conteudo_bofu\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\">, constituye una herramienta esencial para democratizar los datos relacionados con los productos y el posicionamiento de la marca en los puntos de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su importancia trasciende las fronteras del \u00e1rea de <\/span><i><span style=\"font-weight: 400;\">trade marketing<\/span><\/i><span style=\"font-weight: 400;\">, pues influye en todas las esferas de la empresa. Piensa c\u00f3mo ser\u00eda complementar la presentaci\u00f3n de resultados del \u00e1rea proporcionando a tu <\/span><i><span style=\"font-weight: 400;\">stakeholder <\/span><\/i><span style=\"font-weight: 400;\">una inmersi\u00f3n en un punto de venta real, con la <\/span><a href=\"https:\/\/club.involves.com\/es\/pilar-de-personas-tienda-perfecta\/\" target=\"_blank\" rel=\"noopener\"><b>misma herramienta que los promotores usan<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al brindar acceso abierto y seguro a estas informaciones, el m\u00f3dulo no solo fortalece la ejecuci\u00f3n en el punto de venta, sino que tambi\u00e9n repercute en forma positiva en las \u00e1reas Comercial, Gesti\u00f3n por Categor\u00eda, Marketing y Merchandising, por ejemplo.<\/span><\/p>\n<h2><b>Tienda Perfecta 360: los datos al alcance de la mano<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/involves.com\/stage\/es\/tienda-perfecta\/?utm_source=site_club&amp;utm_medium=cta&amp;utm_campaign=global-es-stage-comm-site_club-blog-conteudo_bofu\" target=\"_blank\" rel=\"noopener\"><b>Tienda Perfecta 360<\/b><\/a><span style=\"font-weight: 400;\"> simplifica el acceso a los datos, lo que permite brindar seguridad y control sobre qui\u00e9nes pueden acceder a las informaciones de los puntos de venta. El m\u00f3dulo permite que el directorio, la gerencia y los supervisores de cualquier \u00e1rea realicen un an\u00e1lisis exhaustivo de los datos de los \u00faltimos 30 d\u00edas, incluso sobre aspectos tales como el desempe\u00f1o de pilares, las reglas de puntuaci\u00f3n, las condiciones no cumplidas y el historial de puntuaci\u00f3n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Puntuaci\u00f3n de la tienda<\/b><span style=\"font-weight: 400;\">: al acceder a los datos relativos a la puntuaci\u00f3n que constituyen la nota final, la aplicaci\u00f3n presenta un panorama de las actividades prioritarias, de manera de perfeccionar el desempe\u00f1o del PDV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Historial de la tienda<\/b><span style=\"font-weight: 400;\">: el an\u00e1lisis de la evoluci\u00f3n de la puntuaci\u00f3n permite realizar auditor\u00edas detalladas en los puntos de venta, lo que facilita el seguimiento del desempe\u00f1o a largo plazo, as\u00ed como realizar ajustes continuos.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16730 size-full\" src=\"http:\/\/club.involves.com\/es\/wp-content\/uploads\/2024\/01\/Tienda-Perfecta-360.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2024\/01\/Tienda-Perfecta-360.png 960w, https:\/\/club.involves.com\/es\/wp-content\/uploads\/2024\/01\/Tienda-Perfecta-360-300x169.png 300w, https:\/\/club.involves.com\/es\/wp-content\/uploads\/2024\/01\/Tienda-Perfecta-360-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2><b>Impacto sobre la empresa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Con los datos de la <\/span><a href=\"https:\/\/club.involves.com\/es\/tienda-perfecta-y-productividad-en-la-industria-mexicana\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tienda Perfecta<\/span><\/a><span style=\"font-weight: 400;\"> disponibles para toda la empresa, la importancia de la metodolog\u00eda se pone de manifiesto en diversos frentes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estrategias de marca y posicionamiento<\/b><span style=\"font-weight: 400;\">: el f\u00e1cil acceso a los datos de los productos y el posicionamiento de la marca permiten la creaci\u00f3n de estrategias m\u00e1s alineadas y eficaces, lo que beneficia no solo el <\/span><i><span style=\"font-weight: 400;\">trade marketing<\/span><\/i><span style=\"font-weight: 400;\">, sino tambi\u00e9n a \u00e1reas como Marketing y Comunicaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eficiencia comercial<\/b><span style=\"font-weight: 400;\">: Comercial y Ventas pueden optimizar sus enfoques al comprender detalles relativos al desempe\u00f1o de los productos en los puntos de venta, lo que resulta en decisiones m\u00e1s fundamentadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gesti\u00f3n por categor\u00eda<\/b><span style=\"font-weight: 400;\">: el an\u00e1lisis detallado permite una gesti\u00f3n m\u00e1s eficaz de las categor\u00edas de productos, as\u00ed como ajustar estrategias en funci\u00f3n del desempe\u00f1o real en los puntos de venta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Toma de decisiones informada<\/b><span style=\"font-weight: 400;\">: L\u00edderes y gestores pueden acceder a datos relevantes en sus rutinas, lo que promueve un proceso de toma de decisi\u00f3n informado y estrat\u00e9gico.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La <\/span><b>Tienda Perfecta 360<\/b><span style=\"font-weight: 400;\"> de Involves Stage no solo democratiza los datos, sino que tambi\u00e9n se posiciona como una herramienta unificadora, que impulsa la colaboraci\u00f3n entre diferentes \u00e1reas para alcanzar una ejecuci\u00f3n eficaz y estrat\u00e9gica en los puntos de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tu equipo necesita m\u00e1s integraci\u00f3n y ejercer m\u00e1s influencia en otras \u00e1reas de la empresa, Involves puede ser tu socia estrat\u00e9gica para lograrlo.<\/span><\/p>\n<p class=\"text-black-60 text-3xl text-center mb-10 max-w-lg mx-auto\">Completa los siguientes campos y o<span style=\"font-weight: 400;\">bt\u00e9n m\u00e1s informaci\u00f3n acerca de nuestra soluci\u00f3n para la <\/span><a href=\"https:\/\/involves.com\/stage\/es\/tienda-perfecta\/?utm_source=site_club&amp;utm_medium=cta&amp;utm_campaign=global-es-stage-comm-site_club-blog-conteudo_bofu\" target=\"_blank\" rel=\"noopener\"><b>Tienda Perfecta<\/b><\/a><span style=\"font-weight: 400;\"> y solicita una demostraci\u00f3n acerca de c\u00f3mo tu <\/span><i><span style=\"font-weight: 400;\">trade marketing<\/span><\/i><span style=\"font-weight: 400;\"> puede lograr resultados excepcionales con Involves.<\/span><\/p>\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5315393,\n\t\t\t\t\t\t\t\t\tformId: \"126c5fe1-6bf8-4dfa-af81-aed3fd14ef15\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776394296000-9066797628\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776394296000-9066797628\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Observa de qu\u00e9 manera la Tienda Perfecta 360 de Involves Stage mantiene a los stakeholders del \u00e1rea de trade marketing al corriente de la estrategia de la empresa.<\/p>\n","protected":false},"author":19,"featured_media":17509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,213],"tags":[],"class_list":["post-16728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-involves"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tienda Perfecta 360: tus stakeholders al corriente de la estrategia - Involves Club<\/title>\n<meta name=\"description\" content=\"Observa de qu\u00e9 manera la Tienda Perfecta 360 de Involves Stage mantiene a los stakeholders del \u00e1rea de trade marketing al corriente de la estrategia de la empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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