{"id":16921,"date":"2024-05-08T00:58:49","date_gmt":"2024-05-08T00:58:49","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=16921"},"modified":"2024-05-29T13:18:51","modified_gmt":"2024-05-29T13:18:51","slug":"heineken-brasil-e-involves","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/heineken-brasil-e-involves\/","title":{"rendered":"Descubre c\u00f3mo Heineken Brasil optimiza su ejecuci\u00f3n en tienda"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">El impacto de Involves para Heineken Brasil<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En marzo pasado, Heineken Brasil se uni\u00f3 a la cartera de clientes de Involves, marcando un hito en su estrategia de ejecuci\u00f3n en tienda al sumar a 3,500 promotores y contratar todas las soluciones de nuestra herramienta para impulsar su estrategia de ejecuci\u00f3n en tienda. Esta acci\u00f3n refuerza la confianza que grandes marcas tienen en nuestra soluci\u00f3n para optimizar sus operaciones y mejorar la ejecuci\u00f3n en el punto de venta.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">La importancia de la ejecuci\u00f3n en tienda para Heineken Brasil<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En un mercado altamente competitivo como es el de las bebidas, la ejecuci\u00f3n en tienda juega un papel crucial en el \u00e9xito de las marcas. Heineken, reconocida por su compromiso con la calidad y la excelencia, reconoci\u00f3 la necesidad e importancia de mejorar su estrategia en el punto de venta <\/span><a href=\"https:\/\/club.involves.com\/es\/kpis-estrategias-pdv\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">para medir efectivamente sus acciones <\/span><\/a><span style=\"font-weight: 400;\">y, en caso de ser necesario, corregirlas. La adopci\u00f3n de Involves Stage ha permitido optimizar sus operaciones tanto en el punto de venta con el equipo de campo como con el equipo de backoffice.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Los beneficios de la implementaci\u00f3n de Involves Stage y la metodolog\u00eda de Tienda Perfecta<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con la implementaci\u00f3n de Involves Stage y la adopci\u00f3n de la metodolog\u00eda de <\/span><a href=\"https:\/\/content.involves.com\/es\/guia-definitiva-tienda-perfecta\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tienda Perfecta, <\/span><\/a><span style=\"font-weight: 400;\">tenemos la certeza que en poco tiempo generar\u00e1n resultados tangibles para Heineken Brasil. Con la capacidad de recopilar y analizar datos en tiempo real, se puede mejorar significativamente la planificaci\u00f3n y ejecuci\u00f3n de sus estrategias en el punto de venta, lo que se traduce en una mejor experiencia para los shoppers y consumidores, adem\u00e1s de que una estrategia de Tienda Perfecta bien ejecutada, por consecuencia,<\/span><a href=\"https:\/\/club.involves.com\/es\/clientes-involves-sell-out-tecnologia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> incrementar\u00e1 el sell-out de los productos.\u00a0<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">El futuro de la ejecuci\u00f3n en tienda para Heineken<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La adopci\u00f3n de nuevas herramientas es un ejemplo de c\u00f3mo las marcas pueden transformar su estrategia de ejecuci\u00f3n en el punto de venta para adaptarse a un mercado en constante cambio y crecimiento. Con el compromiso de ambas partes de seguir innovando y mejorando, el futuro de la ejecuci\u00f3n en tienda para Heineken Brasil se presenta lleno de oportunidades para seguir creciendo y ofreciendo una gran experiencia a sus clientes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conoce las soluciones que Heineken contrat\u00f3 para mejorar su ejecuci\u00f3n en tienda<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/stage.involves.com\/es\/lm-stage-commercial\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage.<\/b><\/a><span style=\"font-weight: 400;\"> Nuestra plataforma l\u00edder en el mercado para la gesti\u00f3n de equipos de trade marketing.<\/span><\/li>\n<li><a href=\"https:\/\/club.involves.com\/es\/reconocimiento-por-imagen-en-el-pdv\/\" target=\"_blank\" rel=\"noopener\"><b>Reconocimiento de Imagen.<\/b> <\/a><span style=\"font-weight: 400;\">Convierte fotos en datos y reduce de 15 a 2 minutos la recolecci\u00f3n de datos en el PDV.<\/span><\/li>\n<li><a href=\"https:\/\/involves.com\/stage\/es\/metodo-involves\/\" target=\"_blank\" rel=\"noopener\"><b>M\u00e9todo Involves.<\/b><\/a> <span style=\"font-weight: 400;\">Adopta una cultura sell-out y de gesti\u00f3n orientada por datos.<\/span><\/li>\n<li><a href=\"https:\/\/club.involves.com\/es\/guia-definitiva-tienda-perfecta\/\" target=\"_blank\" rel=\"noopener\"><b>Tienda Perfecta.<\/b><\/a> <span style=\"font-weight: 400;\">Mide con precisi\u00f3n los indicadores de ejecuci\u00f3n y accede a la puntuaci\u00f3n de cada tienda en tiempo real.<\/span><\/li>\n<li><a href=\"https:\/\/stage.involves.com\/es\/rutas-con-ia\" target=\"_blank\" rel=\"noopener\"><b>Rutas Inteligentes.<\/b><\/a><b>\u00a0 <\/b><span style=\"font-weight: 400;\">Rutas m\u00e1s eficientes con el menor costo, enfocadas en la ejecuci\u00f3n en tienda y trayendo m\u00e1s datos sobre la operaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres mejorar la eficiencia de tu equipo, aumentar el sell-out y garantizar una ejecuci\u00f3n perfecta en tienda?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a1\u00danete a las marcas l\u00edderes y descubre c\u00f3mo <a href=\"https:\/\/involves.com\/stage\/\" target=\"_blank\" rel=\"noopener\">Involves Stage<\/a> puede transformar tu estrategia de ejecuci\u00f3n en el punto de venta!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El impacto de Involves para Heineken Brasil En marzo pasado, Heineken Brasil se uni\u00f3 a la cartera de clientes de Involves, marcando un hito en su estrategia de ejecuci\u00f3n en [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":17686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,213],"tags":[],"class_list":["post-16921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-involves"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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