{"id":17016,"date":"2024-08-09T16:39:44","date_gmt":"2024-08-09T16:39:44","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17016"},"modified":"2024-08-09T16:39:44","modified_gmt":"2024-08-09T16:39:44","slug":"la-inteligencia-en-el-pdv","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/la-inteligencia-en-el-pdv\/","title":{"rendered":"\u00bfLa Inteligencia Artificial se apoder\u00f3 del PDV?"},"content":{"rendered":"<p>Durante el <strong><a href=\"https:\/\/involvesexperience.com\/es\/\" target=\"_blank\" rel=\"noopener\">Involves Experience<\/a> 2024<\/strong> en M\u00e9xico, uno de los momentos m\u00e1s destacados fue la conferencia titulada \u00ab\u00bfLa Inteligencia Artificial se apoder\u00f3 del PDV?\u00bb. Dirigida por Jennifer Hernandez y Guilherme Coan, la sesi\u00f3n abord\u00f3 c\u00f3mo la IA est\u00e1 transformando el trade marketing y revolucionando la gesti\u00f3n de los puntos de venta (PDV).<\/p>\n<p>Con el avance de la tecnolog\u00eda, las empresas est\u00e1n descubriendo nuevas formas de automatizar procesos y obtener datos precisos, lo que resulta esencial para la toma de decisiones estrat\u00e9gicas en un entorno cada vez m\u00e1s competitivo.<\/p>\n<h3>1. La inteligencia artificial impulsa la ejecuci\u00f3n en los puntos de venta<\/h3>\n<p>La Inteligencia Artificial (IA) ha dejado de ser una tecnolog\u00eda emergente para convertirse en un componente crucial en la ejecuci\u00f3n eficiente de las estrategias de trade marketing en los PDV. Durante la conferencia, Jennifer y Guilherme destacaron c\u00f3mo la IA est\u00e1 permitiendo a las marcas y minoristas automatizar y optimizar procesos clave en la tienda.<\/p>\n<p>Esta tecnolog\u00eda facilita la recolecci\u00f3n de datos, el an\u00e1lisis en tiempo real y la ejecuci\u00f3n de acciones que antes requer\u00edan tiempo y recursos significativos. Seg\u00fan Guilherme Coan, \u201c<strong>La inteligencia artificial viene para reducir tiempo, ganar velocidad y despu\u00e9s hacer recomendaciones<\/strong>\u201d.<\/p>\n<h3>2. La tecnolog\u00eda se encarga de las tareas manuales y repetitivas<\/h3>\n<p>Una de las grandes ventajas de la IA es su capacidad para asumir tareas manuales y repetitivas, liberando a los equipos para enfocarse en actividades de mayor valor agregado. Jennifer Hernandez enfatiz\u00f3 la importancia de automatizar estas tareas para mejorar la eficiencia en los PDV: \u00abLa idea es desarrollar soluciones que automaticen tareas operativas para que podamos tener m\u00e1s acci\u00f3n en el punto de venta que al final de cuentas y de eso se trata la plata\u00bb.<\/p>\n<p>Esta automatizaci\u00f3n no solo optimiza el tiempo, sino que tambi\u00e9n<strong> mejora la precisi\u00f3n y reduce el margen de error en la ejecuci\u00f3n de las estrategias.<\/strong><\/p>\n<h3>3. Datos de gran precisi\u00f3n con menos errores humanos<\/h3>\n<p>La recolecci\u00f3n y an\u00e1lisis de datos es fundamental para cualquier operaci\u00f3n de trade marketing. Con el uso de IA, las empresas pueden obtener datos de alta precisi\u00f3n y minimizar los errores humanos.<\/p>\n<p>Un ejemplo destacado de esto es el <a href=\"https:\/\/involves.com\/stage\/?page_id=593&amp;lang=es\"><strong>Reconhecimento por Imagens<\/strong> del <strong>Involves Stage<\/strong><\/a>, que<strong> permite a los equipos de campo capturar y analizar im\u00e1genes de los PDV en tiempo real, com precisi\u00f3n de hasta un 88%, superior al ojo humano<\/strong>. Esta herramienta proporciona insights valiosos que mejoran la visibilidad del producto y permiten ajustes r\u00e1pidos en la estrategia.<\/p>\n<h3>4. Aplicaciones que recomiendan acciones basadas en los datos<\/h3>\n<p>La capacidad de la IA para analizar grandes vol\u00famenes de datos y ofrecer recomendaciones precisas es una de sus caracter\u00edsticas m\u00e1s poderosas. Las aplicaciones avanzadas de IA pueden sugerir acciones espec\u00edficas basadas en los datos recolectados, lo que permite a las marcas maximizar su presencia en los PDV y garantizar que sus productos est\u00e9n bien posicionados y accesibles para los consumidores.<\/p>\n<p>Guilherme resalt\u00f3 este aspecto al mencionar que la IA no solo acelera el proceso, sino que tambi\u00e9n proporciona recomendaciones estrat\u00e9gicas que pueden marcar la diferencia en el \u00e9xito de una campa\u00f1a.<\/p>\n<h3>Conclusi\u00f3n: Aprovecha la IA en tu estrategia de Trade Marketing<\/h3>\n<p>La Inteligencia Artificial est\u00e1 redefiniendo el futuro del trade marketing, proporcionando a las empresas las herramientas necesarias para tomar decisiones m\u00e1s informadas y estrat\u00e9gicas. Si deseas aprender c\u00f3mo implementar estas tecnolog\u00edas en tu operaci\u00f3n, te recomendamos leer el material \u00ab<a href=\"https:\/\/content.involves.com\/es\/infografia-reconocimiento-imagenes\" target=\"_blank\" rel=\"noopener\">Reconocimiento de Imagen e Inteligencia Artificial: 3 pasos para aplicar en tu operaci\u00f3n de Trade Marketing<\/a>\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo la Inteligencia Artificial est\u00e1 revolucionando el trade marketing y la gesti\u00f3n de puntos de venta con informaci\u00f3n exclusiva de Involves Experience 2024.<\/p>\n","protected":false},"author":17,"featured_media":17691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,274],"tags":[],"class_list":["post-17016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-tecnologia-e-inteligencia-de-datos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfLa Inteligencia Artificial se apoder\u00f3 del PDV? 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