{"id":17080,"date":"2024-09-12T15:29:34","date_gmt":"2024-09-12T15:29:34","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17080"},"modified":"2024-09-18T16:39:36","modified_gmt":"2024-09-18T16:39:36","slug":"desafios-en-retail","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/desafios-en-retail\/","title":{"rendered":"Desaf\u00edos 24-29 en Retail: \u00bfse puede vender con m\u00e1s data y menos plata?"},"content":{"rendered":"

En el Involves Experience 2024, Joel Arizmendi, consultor de BITAM, present\u00f3 la charla \u201cDesaf\u00edos 24-29 en elretail: \u00bfse puede vender con\u00a0 m\u00e1s data y menos plata?<\/span>\u201d, destacando c\u00f3mo las empresas pueden utilizar datos para optimizar sus operaciones y lograr el crecimiento en el sector retail, incluso con restricciones presupuestarias. A continuaci\u00f3n, exploramos los principales puntos abordados por Joel.<\/p>\n

El crecimiento del mercado retail<\/h4>\n

Joel comenz\u00f3 su presentaci\u00f3n con un panorama optimista del mercado retail en M\u00e9xico, que se espera que crezca de 94,40 mil millones de d\u00f3lares en 2024 a 122,70 mil millones en 2029, seg\u00fan Mordor Intelligence<\/a>. Este crecimiento est\u00e1 impulsado por nuevas tendencias de consumo, como la b\u00fasqueda de experiencias m\u00e1s personalizadas, el aumento del inter\u00e9s en pr\u00e1cticas sostenibles y la reevaluaci\u00f3n del valor percibido por los consumidores.<\/p>\n

Desaf\u00edos para Crecer con Menos Dinero<\/h4>\n

Aunque el escenario de crecimiento parece prometedor, Joel destac\u00f3 cinco grandes desaf\u00edos que el retail deber\u00e1 enfrentar para mantenerse al ritmo de la industria, especialmente cuando se busca vender m\u00e1s con menos recursos:<\/p>\n

    \n
  1. Erradicar el desabastecimiento<\/strong>: La falta de productos puede ser costosa. Monitorear los productos agotados y garantizar su disponibilidad es fundamental para no perder ventas.<\/li>\n
  2. Identificar productos en declive<\/strong>: Entender qu\u00e9 productos est\u00e1n viendo una disminuci\u00f3n en ventas y en qu\u00e9 regiones o formatos de tienda permite ajustes r\u00e1pidos en la estrategia.<\/li>\n
  3. Definir el precio \u00f3ptimo<\/strong>: Ajustar el precio seg\u00fan la regi\u00f3n, el formato de tienda, el d\u00eda e incluso la hora es esencial para maximizar los m\u00e1rgenes.<\/li>\n
  4. Mitigar el exceso de inventario<\/strong>: Los productos detenidos en inventario resultan en p\u00e9rdida de rentabilidad. Saber exactamente qu\u00e9 reponer y en qu\u00e9 cantidad puede evitar productos vencidos o da\u00f1ados.<\/li>\n
  5. Analizar KPIs diariamente<\/strong>: Joel subray\u00f3 la importancia de monitorear estos cuatro indicadores todos los d\u00edas para mantener el control y actuar r\u00e1pidamente ante cualquier desviaci\u00f3n.<\/li>\n<\/ol>\n

    La soluci\u00f3n: an\u00e1lisis de datos y automatizaci\u00f3n<\/h4>\n

    Para enfrentar estos desaf\u00edos, Joel present\u00f3 c\u00f3mo el uso de tecnolog\u00edas avanzadas y herramientas de automatizaci\u00f3n\u00a0pueden transformar el escenario del retail. Ejemplific\u00f3 c\u00f3mo las empresas pueden calcular cu\u00e1nto han dejado de vender por falta de producto o c\u00f3mo ajustar sus precios din\u00e1micamente basados en datos. Este enfoque permite que las empresas vendan m\u00e1s optimizando tanto sus recursos financieros como su inventario disponible.<\/p>\n

    Al integrar herramientas como la plataforma de an\u00e1lisis de BITAM, las empresas pueden simplificar la gesti\u00f3n de datos y tomar decisiones informadas r\u00e1pidamente, sin depender de procesos manuales y lentos.<\/p>\n

    Conclusi\u00f3n<\/h4>\n

    La charla de Joel Arizmendi refuerza que, incluso con restricciones presupuestarias, es posible crecer en el retail si se sabe c\u00f3mo usar los datos a favor de la empresa. La combinaci\u00f3n de un an\u00e1lisis de datos eficiente con la automatizaci\u00f3n permite identificar oportunidades y evitar errores costosos, como el desabastecimiento y el exceso de inventario.<\/p>\n

    \u00bfQuieres optimizar tu planificaci\u00f3n de trade marketing?<\/strong>
    \nConoce la soluci\u00f3n de sell-out<\/em> de Involves Stage, en colaboraci\u00f3n con BITAM, y descubre c\u00f3mo optimizar tu estrategia de ejecuci\u00f3n.     Solicita una demostraci\u00f3n ahora<\/a> y maximiza tus resultados en el punto de venta.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Descubre los principales desaf\u00edos del retail entre 2024 y 2029 y c\u00f3mo vender m\u00e1s con menos recursos, utilizando datos de forma estrat\u00e9gica. <\/p>\n","protected":false},"author":17,"featured_media":17675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,276],"tags":[],"class_list":["post-17080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-y-mercado"],"acf":[],"yoast_head":"\nDesaf\u00edos 24-29 en Retail: \u00bfse puede vender con m\u00e1s data y menos plata? - Involves Club<\/title>\n<meta name=\"description\" content=\"Descubre los principales desaf\u00edos en retail entre 2024 y 2029 y c\u00f3mo vender m\u00e1s con menos recursos, utilizando datos de forma estrat\u00e9gica. \u00a1Saber m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/desafios-en-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desaf\u00edos 24-29 en Retail: \u00bfse puede vender con m\u00e1s data y menos plata? 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