{"id":17209,"date":"2024-12-12T15:38:20","date_gmt":"2024-12-12T15:38:20","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17209"},"modified":"2024-12-19T15:41:35","modified_gmt":"2024-12-19T15:41:35","slug":"objetivos-y-estrategias-para-ejecucion-en-tienda","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/objetivos-y-estrategias-para-ejecucion-en-tienda\/","title":{"rendered":"Define objetivos y crea estrategias efectivas para tu ejecuci\u00f3n en tienda"},"content":{"rendered":"<p>Durante el Involves Experience 2024, Ramiro Castrejon, de Huawei, present\u00f3 una visi\u00f3n pr\u00e1ctica y estrat\u00e9gica sobre c\u00f3mo establecer objetivos claros y crear estrategias efectivas puede impactar directamente los resultados en el punto de venta. A lo largo de su ponencia, Castrejon comparti\u00f3 herramientas, m\u00e9todos y casos que demuestran c\u00f3mo transformar la ejecuci\u00f3n en el PDV mediante segmentaci\u00f3n, incentivos y an\u00e1lisis de mercado.<\/p>\n<p>Aqu\u00ed est\u00e1n los principales aprendizajes de su presentaci\u00f3n:<\/p>\n<h2><strong>#1 Mapeo de tiendas y segmentaci\u00f3n estrat\u00e9gica<\/strong><\/h2>\n<p>El primer paso hacia una ejecuci\u00f3n exitosa es comprender el universo de tiendas. Castrejon destac\u00f3 la importancia de priorizar los puntos de venta bas\u00e1ndose en su capacidad y potencial. Aplicando an\u00e1lisis como la regla de Pareto, es posible enfocar los esfuerzos en el 20% de las tiendas que generan el 80% de los resultados, asegurando una cobertura m\u00e1s eficiente y precisa.<\/p>\n<h2><strong>#2 Estacionalidad y ciclos de vida de los productos<\/strong><\/h2>\n<p>La estacionalidad no es solo un detalle; es una estrategia crucial. Entender cu\u00e1ndo y d\u00f3nde concentrar los esfuerzos promocionales, alineados con el ciclo de vida de los productos, ayuda a las marcas a optimizar inventarios y maximizar ventas en los momentos clave.<\/p>\n<h2><strong>#3 Incentivos y promociones personalizados<\/strong><\/h2>\n<p>Los incentivos bien dise\u00f1ados son clave para impulsar el sell-out. Castrejon destac\u00f3 que, para ser efectivos, deben adaptarse a los objetivos espec\u00edficos de cada canal y, sobre todo, ser simples y atractivos para el p\u00fablico objetivo.<\/p>\n<h2><strong>#4 An\u00e1lisis competitivo y participaci\u00f3n de mercado<\/strong><\/h2>\n<p>Conocer el mercado y a los competidores es indispensable. Identificar fortalezas y debilidades en relaci\u00f3n con la competencia permite ajustar precios, ofertas y estrategias de manera m\u00e1s competitiva. Castrejon enfatiz\u00f3 la importancia de seguir la din\u00e1mica del mercado para garantizar un crecimiento en la participaci\u00f3n de mercado.<\/p>\n<h2><strong>#5 Factores esenciales para la ejecuci\u00f3n en el PDV<\/strong><\/h2>\n<p>La ejecuci\u00f3n en el punto de venta va m\u00e1s all\u00e1 de la visibilidad: se trata de consistencia. Desde actividades BTL (below the line) hasta la capacitaci\u00f3n de los equipos, cada acci\u00f3n cuenta para reforzar la recomendaci\u00f3n de la marca y garantizar su reconocimiento en los PDV. Capacitaci\u00f3n, estrategias promocionales y acciones alineadas son indispensables para lograr resultados.<\/p>\n<h2><strong>C\u00f3mo Huawei lidera con estrategia y enfoque<\/strong><\/h2>\n<p>Huawei demostr\u00f3 c\u00f3mo los desaf\u00edos pueden convertirse en oportunidades tangibles con un enfoque estructurado. El uso de herramientas de mapeo, la definici\u00f3n clara de objetivos y el alineamiento de equipos permitieron a la empresa optimizar la ejecuci\u00f3n en el PDV y fortalecer su posici\u00f3n en el mercado.<\/p>\n<h2><strong>Prep\u00e1rate para 2025<\/strong><\/h2>\n<p>Estos aprendizajes son solo el comienzo. \u00bfQuieres estar un paso adelante el pr\u00f3ximo a\u00f1o? Explora nuestro <a href=\"https:\/\/content.involves.com\/tendencias-trade-marketing-2025\" target=\"_blank\" rel=\"noopener\">ebook sobre tendencias de Trade Marketing para 2025<\/a> y descubre c\u00f3mo preparar tus estrategias para enfrentar los desaf\u00edos y aprovechar las oportunidades del futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo Huawei transform\u00f3 la ejecuci\u00f3n de PDV con estrategias claras, mapeo de tiendas e incentivos personalizados. \u00a1Vea informaci\u00f3n exclusiva de Involves Experience 2024!<\/p>\n","protected":false},"author":17,"featured_media":17541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,275],"tags":[],"class_list":["post-17209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-estrategias-de-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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