{"id":17240,"date":"2025-01-24T15:25:26","date_gmt":"2025-01-24T15:25:26","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17240"},"modified":"2025-08-10T18:22:59","modified_gmt":"2025-08-10T18:22:59","slug":"ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/","title":{"rendered":"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El canal tradicional se corona como <\/span><a href=\"https:\/\/club.involves.com\/es\/la-importancia-del-canal-tradicional-en-mexico\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">el rey del consumo en M\u00e9xico<\/span><\/a><span style=\"font-weight: 400;\"> y en gran parte de Latinoam\u00e9rica. Aunque los grandes supermercados y cadenas siguen ganando terreno, las tienditas de la esquina, abarrotes y mercados locales contin\u00faan siendo un pilar del consumo para millones de mexicanos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfEl secreto? Su proximidad, confianza y conexi\u00f3n con las necesidades culturales y regionales de los consumidores. Sin embargo, para las marcas, lograr una ejecuci\u00f3n efectiva en este canal tiene ciertos retos\u2026<\/span><\/p>\n<h2><b>Te invitamos a nuestro webinar sobre Canal Tradicional. \u00a1Inscr\u00edbete ya!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ap\u00fantate toda la informaci\u00f3n \ud83d\udc47<\/span><\/p>\n<p><b>\ud83d\udcc5 Fecha:<\/b><span style=\"font-weight: 400;\"> 13 de febrero de 2025<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\ud83d\udd55 Horario:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6 pm M\u00e9xico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 pm Colombia y Per\u00fa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">9 pm Brasil y Chile<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/content.involves.com\/es\/webinar-canal-tradicional\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Inscr\u00edbete aqu\u00ed y asegura tu lugar<\/span><\/a><\/p>\n<h2><b>\u00bfPor qu\u00e9 no puedes perderte este webinar?\u00a0<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">El coraz\u00f3n del consumo en M\u00e9xico y Latinoam\u00e9rica<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">El canal tradicional es mucho m\u00e1s que un punto de venta: es un puente entre las marcas y los consumidores locales. Este webinar se centrar\u00e1 en c\u00f3mo las marcas pueden:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptar estrategias globales para responder a las necesidades locales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aprovechar la capilaridad del canal tradicional para expandir su alcance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fortalecer la conexi\u00f3n con los consumidores mediante una ejecuci\u00f3n eficiente en los puntos de venta<\/span><\/li>\n<\/ul>\n<h2><b>Lo que aprender\u00e1s:<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Adaptaci\u00f3n de estrategias a la cultura y preferencias locales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aprende c\u00f3mo las marcas pueden<\/span><a href=\"https:\/\/club.involves.com\/es\/estas-maximizando-el-potencial-del-canal-tradicional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> ajustar sus estrategias de ejecuci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> para conectar con las necesidades y h\u00e1bitos de compra espec\u00edficos del consumidor mexicano y latinoamericano.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Tecnolog\u00eda y digitalizaci\u00f3n en el canal tradicional<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Descubre c\u00f3mo la digitalizaci\u00f3n est\u00e1 transformando la operaci\u00f3n de las tiendas tradicionales, desde inventarios hasta promociones, mejorando la experiencia del cliente y optimizando resultados.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Colaboraci\u00f3n entre industria y minoristas locales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Exploraremos c\u00f3mo la colaboraci\u00f3n estrecha con minoristas puede fortalecer la presencia de marca, aumentar el share y crear programas de fidelizaci\u00f3n efectivos, beneficiando tanto a la industria como a los comerciantes locales.<\/span><\/p>\n<h2><b>Conoce a nuestros ponentes de lujo:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Christian Nicolas Guzman Ricaurte<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Trade Marketing Manager &#8211; Haleon M\u00e9xico<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Experto en estrategias para el canal tradicional con m\u00e1s de 10 a\u00f1os en la industria farmac\u00e9utica y de consumo masivo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luis Miguel Lecuona Beltr\u00e1n<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Field Sales Sr. Manager &#8211; ADM Animal Nutrition M\u00e9xico<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Especialista en ventas y trade marketing, con una trayectoria en marcas globales como Hasbro y Pepsico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jennifer Hern\u00e1ndez<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Head of Image Recognition &#8211; Involves<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Experta en Tienda Perfecta y tecnolog\u00eda para la optimizaci\u00f3n de resultados en puntos de venta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>\u00a1No te quedes fuera!<\/strong> Acomp\u00e1\u00f1anos el pr\u00f3ximo 13 de febrero y descubre c\u00f3mo adaptar estrategias globales para impulsar la ejecuci\u00f3n local en M\u00e9xico y Latinoam\u00e9rica.<\/span><\/p>\n<p><a href=\"https:\/\/content.involves.com\/es\/webinar-canal-tradicional\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Reg\u00edstrate aqu\u00ed<\/b><\/a><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">canal tradicional<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00danete a nuestro webinar el pr\u00f3ximo 13 de febrero y aprende a adaptar estrategias globales para maximizar el impacto del canal tradicional en M\u00e9xico.<\/p>\n","protected":false},"author":18,"featured_media":17242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,276],"tags":[161],"class_list":["post-17240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-y-mercado","tag-canal-tradicional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional - Involves Club<\/title>\n<meta name=\"description\" content=\"\u00danete a nuestro webinar el pr\u00f3ximo 13 de febrero y aprende a adaptar estrategias globales para maximizar el impacto del canal tradicional en M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional - Involves Club\" \/>\n<meta property=\"og:description\" content=\"\u00danete a nuestro webinar el pr\u00f3ximo 13 de febrero y aprende a adaptar estrategias globales para maximizar el impacto del canal tradicional en M\u00e9xico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T15:25:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-10T18:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fernanda Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/\"},\"author\":{\"name\":\"Fernanda Morales\",\"@id\":\"https:\/\/club.involves.com\/es\/#\/schema\/person\/59963f3285ad9c6d6620e71c963e9e24\"},\"headline\":\"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional\",\"datePublished\":\"2025-01-24T15:25:26+00:00\",\"dateModified\":\"2025-08-10T18:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png\",\"keywords\":[\"canal tradicional\"],\"articleSection\":[\"Estrategias de Trade Marketing\",\"Tendencias y Mercado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/\",\"url\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/\",\"name\":\"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional - Involves Club\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png\",\"datePublished\":\"2025-01-24T15:25:26+00:00\",\"dateModified\":\"2025-08-10T18:22:59+00:00\",\"description\":\"\u00danete a nuestro webinar el pr\u00f3ximo 13 de febrero y aprende a adaptar estrategias globales para maximizar el impacto del canal tradicional en M\u00e9xico.\",\"breadcrumb\":{\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage\",\"url\":\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png\",\"contentUrl\":\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png\",\"width\":1024,\"height\":538},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/club.involves.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/club.involves.com\/es\/#website\",\"url\":\"https:\/\/club.involves.com\/es\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/club.involves.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/club.involves.com\/es\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\/\/club.involves.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/club.involves.com\/es\/#\/schema\/person\/59963f3285ad9c6d6620e71c963e9e24\",\"name\":\"Fernanda Morales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1775844867\",\"url\":\"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1775844867\",\"contentUrl\":\"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1775844867\",\"caption\":\"Fernanda Morales\"},\"url\":\"https:\/\/club.involves.com\/es\/author\/fernanda-morales\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional - Involves Club","description":"\u00danete a nuestro webinar el pr\u00f3ximo 13 de febrero y aprende a adaptar estrategias globales para maximizar el impacto del canal tradicional en M\u00e9xico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/","og_locale":"es_ES","og_type":"article","og_title":"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional - Involves Club","og_description":"\u00danete a nuestro webinar el pr\u00f3ximo 13 de febrero y aprende a adaptar estrategias globales para maximizar el impacto del canal tradicional en M\u00e9xico.","og_url":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/","og_site_name":"Involves Club","article_published_time":"2025-01-24T15:25:26+00:00","article_modified_time":"2025-08-10T18:22:59+00:00","og_image":[{"width":1024,"height":538,"url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png","type":"image\/png"}],"author":"Fernanda Morales","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Fernanda Morales","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/"},"author":{"name":"Fernanda Morales","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/59963f3285ad9c6d6620e71c963e9e24"},"headline":"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional","datePublished":"2025-01-24T15:25:26+00:00","dateModified":"2025-08-10T18:22:59+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/"},"wordCount":467,"publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png","keywords":["canal tradicional"],"articleSection":["Estrategias de Trade Marketing","Tendencias y Mercado"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/","url":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/","name":"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional - Involves Club","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png","datePublished":"2025-01-24T15:25:26+00:00","dateModified":"2025-08-10T18:22:59+00:00","description":"\u00danete a nuestro webinar el pr\u00f3ximo 13 de febrero y aprende a adaptar estrategias globales para maximizar el impacto del canal tradicional en M\u00e9xico.","breadcrumb":{"@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#primaryimage","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/01\/202501_BLOG-Webinar-Canal-Tradicional.png","width":1024,"height":538},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/es\/ejecucion-global-impacto-local-fortaleciendo-el-canal-tradicional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/es\/"},{"@type":"ListItem","position":2,"name":"Ejecuci\u00f3n global, impacto local: fortaleciendo el Canal Tradicional"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/es\/#website","url":"https:\/\/club.involves.com\/es\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/es\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/59963f3285ad9c6d6620e71c963e9e24","name":"Fernanda Morales","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1775844867","url":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1775844867","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1775844867","caption":"Fernanda Morales"},"url":"https:\/\/club.involves.com\/es\/author\/fernanda-morales\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/17240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/comments?post=17240"}],"version-history":[{"count":2,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/17240\/revisions"}],"predecessor-version":[{"id":17612,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/17240\/revisions\/17612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media\/17242"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media?parent=17240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/categories?post=17240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/tags?post=17240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}