{"id":17268,"date":"2025-01-08T19:19:31","date_gmt":"2025-01-08T19:19:31","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17268"},"modified":"2025-08-10T18:22:15","modified_gmt":"2025-08-10T18:22:15","slug":"crea-una-estrategia-de-trade-marketing-ganadora","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/crea-una-estrategia-de-trade-marketing-ganadora\/","title":{"rendered":"Mejora la comunicaci\u00f3n y crea una estrategia de trade marketing ganadora"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cuando se habla de trade marketing, la <\/span><a href=\"https:\/\/club.involves.com\/es\/la-ejecucion-en-tienda\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ejecuci\u00f3n en el punto de venta<\/span><\/a><span style=\"font-weight: 400;\"> lo es todo. Pero, \u00bfde qu\u00e9 servir\u00eda tener una gran estrategia si la comunicaci\u00f3n entre los equipos no fluye? Sin una alineaci\u00f3n clara entre marketing, ventas y los equipos de campo, los esfuerzos pierden impacto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si te has enfrentado a <\/span><a href=\"https:\/\/club.involves.com\/es\/problemas-en-la-ejecucion-de-tu-pdv\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">problemas como falta de informaci\u00f3n en tiempo real, ejecuci\u00f3n inconsistente o desconexi\u00f3n entre \u00e1reas<\/span><\/a><span style=\"font-weight: 400;\">, esta nota es para ti. Aqu\u00ed te contaremos c\u00f3mo mejorar la comunicaci\u00f3n en tu empresa y lograr una estrategia de trade marketing ganadora.<\/span><\/p>\n<h2><b>\u00bfPor qu\u00e9 la comunicaci\u00f3n es clave en tu estrategia de trade marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tanto en el Canal Tradicional, como en el autoservicio, la ejecuci\u00f3n de las estrategias depende de muchos actores: marcas, distribuidores, promotores y retailers. Si alguno de estos eslabones tan fundamentales falla, el resultado puede verse gravemente afectado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una comunicaci\u00f3n clara y en tiempo real permite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Que los<\/span><a href=\"https:\/\/club.involves.com\/es\/indicadores-de-promotores\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> promotores en el PDV<\/span><\/a><span style=\"font-weight: 400;\"> sepan exactamente qu\u00e9 hacer;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Que los supervisores puedan dar feedback inmediato y correctivo;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Que marketing y ventas tengan visibilidad total sobre la ejecuci\u00f3n;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Que las marcas optimicen su presencia en anaquel y<\/span><a href=\"https:\/\/club.involves.com\/es\/estrategias-de-exito-para-buen-fin-incrementa-tu-sell-out\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> maximicen su sell-out.<\/span><\/a><\/p>\n<p><b>Cuando todos los equipos trabajan en sinton\u00eda, las estrategias se ejecutan con precisi\u00f3n y generan resultados reales en ventas y visibilidad de marca.<\/b><\/p>\n<h2><b>4 pasos para mejorar la comunicaci\u00f3n y lograr una estrategia ganadora\u00a0<\/b><\/h2>\n<h3><b>1. Usa la tecnolog\u00eda para centralizar la informaci\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Uno de los errores m\u00e1s comunes es depender de reportes en Excel o grupos de WhatsApp desordenados y desactualizados. Herramientas como <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\"> permiten que toda la informaci\u00f3n de ejecuci\u00f3n est\u00e9 disponible en tiempo real, para que cada equipo tenga claridad en sus tareas y m\u00e9tricas clave.<\/span><\/p>\n<h3><b>2. Asegura una comunicaci\u00f3n clara con tu equipo de campo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los promotores son los ojos y manos de tu marca en el PDV. Para que cumplan con los objetivos, necesitan recibir la informaci\u00f3n m\u00e1s detalla y precisa sobre:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><a href=\"https:\/\/club.involves.com\/es\/pdv-planograma-de-exito\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Planogramas<\/span><\/a><span style=\"font-weight: 400;\"> y<\/span><a href=\"https:\/\/club.involves.com\/es\/materiales-pop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> material POP<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc Estrategias de precios y <\/span><a href=\"https:\/\/club.involves.com\/es\/estrategias-promocion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">promociones<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc Indicadores de ejecuci\u00f3n y <\/span><a href=\"https:\/\/club.involves.com\/es\/kpis-de-trade-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">KPIs clave<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>3. Mide y ajusta tu estrategia constantemente<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lo que no se mide, no se mejora. Con herramientas de <\/span><a href=\"https:\/\/involves.com\/es\/stage\/analisis-de-datos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Data Analytics<\/span><\/a><span style=\"font-weight: 400;\">, puedes detectar oportunidades de mejora y ajustar la ejecuci\u00f3n en tiempo real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Ejemplo: <\/b><span style=\"font-weight: 400;\">Si identificas que una promoci\u00f3n no est\u00e1 funcionando en ciertas regiones, puedes modificar la estrategia antes de que sea demasiado tarde.<\/span><\/p>\n<h3><b>4. Fomenta la colaboraci\u00f3n entre \u00e1reas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para que cualquier estrategia tenga \u00e9xito, es fundamental que todos los equipos deban de estar alineados. Esto implica reuniones peri\u00f3dicas entre marketing, ventas y trade, adem\u00e1s de compartir reportes claros, actualizados y accionables.<\/span><\/p>\n<h2><b>Conclusi\u00f3n: la clave siempre ser\u00e1 la ejecuci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una gran estrategia de trade marketing no sirve de nada sin una buena comunicaci\u00f3n. <\/span><b>Aseg\u00farate de que todos en tu equipo tengan acceso a la informaci\u00f3n correcta en el momento adecuado, y ver\u00e1s c\u00f3mo la ejecuci\u00f3n mejora y las ventas aumentan.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTe gustar\u00eda conocer m\u00e1s herramientas para optimizar tu estrategia de trade marketing? Descubre c\u00f3mo<\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><b> Involves Stage<\/b><\/a><span style=\"font-weight: 400;\"> puede ayudarte a lograrlo.<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ejecuci\u00f3n en el PDV<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">KPIs de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Aprende a mejorar la comunicaci\u00f3n entre equipos y crea una estrategia de trade marketing ganadora para tu ejecuci\u00f3n en el PDV.<\/p>\n","protected":false},"author":18,"featured_media":17269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[74,72,38],"class_list":["post-17268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-ejecucion-en-el-pdv","tag-kpis-de-trade-marketing","tag-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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