{"id":17274,"date":"2025-01-15T20:45:24","date_gmt":"2025-01-15T20:45:24","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17274"},"modified":"2025-08-10T18:22:35","modified_gmt":"2025-08-10T18:22:35","slug":"roi-en-trade-marketing-que-es-y-por-que-deberias-medirlo","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/roi-en-trade-marketing-que-es-y-por-que-deberias-medirlo\/","title":{"rendered":"ROI en trade marketing: \u00bfQu\u00e9 es y por qu\u00e9 deber\u00edas medirlo?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si est\u00e1s invirtiendo en herramientas, promociones, activaciones y materiales en el punto de venta, pero no sabes si realmente est\u00e1n funcionando, es como lanzar dinero al aire. Ah\u00ed es donde entra el <\/span><a href=\"https:\/\/club.involves.com\/es\/roi-trade-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ROI en trade marketing.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Medir el <\/span><b>Retorno de Inversi\u00f3n (ROI) <\/b><span style=\"font-weight: 400;\">te ayuda a entender qu\u00e9 acciones generan ventas y cu\u00e1les solo est\u00e1n drenando presupuesto. En esta nota te explicamos qu\u00e9 es, <\/span><a href=\"https:\/\/club.involves.com\/es\/como-calcular-el-roi-de-trade-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">c\u00f3mo calcularlo <\/span><\/a><span style=\"font-weight: 400;\">y por qu\u00e9 no puedes ignorarlo si quieres mejorar tu sell-out.<\/span><\/p>\n<h2><b>\u00bfQu\u00e9 es el ROI en trade marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El <\/span><b>ROI (Return on Investment) <\/b><span style=\"font-weight: 400;\">es una m\u00e9trica que compara la inversi\u00f3n que realizaste en una estrategia de trade marketing con los ingresos generados a partir de ella.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La f\u00f3rmula es muy sencilla:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>ROI = [(Ganancia obtenida &#8211; Inversi\u00f3n) \/ Inversi\u00f3n] x 100<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por ejemplo, si invertiste $100,000 MXN en una campa\u00f1a en el PDV y generaste $250,000 MXN en ventas adicionales, el c\u00e1lculo ser\u00eda:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>ROI = [(250,000 &#8211; 100,000) \/ 100,000] x 100 = 150%<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esto significa que por cada peso invertido, obtuviste $1.50 MXN de ganancia.<\/span><\/p>\n<h2><b>\u00bfPor qu\u00e9 es clave medir el ROI en trade marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Si no sabes qu\u00e9 activaciones est\u00e1n funcionando, podr\u00edas estar gastando en estrategias que no generan impacto. Aqu\u00ed te dejamos algunas razones por las cuales<\/span><a href=\"https:\/\/club.involves.com\/es\/roi-del-trade-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> debes medir el ROI<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Optimiza el presupuesto: <\/b><span style=\"font-weight: 400;\">sabes exactamente en qu\u00e9 acciones invertir y cu\u00e1les eliminar;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b>Mejora la toma de decisiones: <\/b><span style=\"font-weight: 400;\">puedes ajustar campa\u00f1as en tiempo real si los resultados no son los esperados;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b>Asegura una ejecuci\u00f3n efectiva: <\/b><span style=\"font-weight: 400;\">detectas qu\u00e9 puntos de venta necesitan m\u00e1s apoyo o ajustes en la estrategia;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b>Demuestra el impacto del trade marketing: <\/b><span style=\"font-weight: 400;\">facilita la justificaci\u00f3n de inversiones dentro de la empresa.<\/span><\/p>\n<h2><b>\u00bfC\u00f3mo medir el ROI de tu estrategia de trade marketing?\u00a0<\/b><\/h2>\n<h3><b>1. Define objetivos claros<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Antes de medir el ROI, necesitas saber qu\u00e9 quieres lograr: \u00bfincrementar el sell-out?, \u00bfaumentar la visibilidad de marca?, \u00bfgenerar m\u00e1s tr\u00e1fico en el PDV?<\/span><\/p>\n<h3><b>2. Usa herramientas para recolectar datos en tiempo real<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Las plataformas como<\/span> <a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\">, que te ayudan a capturar datos precisos de ejecuci\u00f3n en tienda. Con informaci\u00f3n en tiempo real sobre ventas, stock y cumplimiento de exhibiciones, te ayudan a tomar mejores decisiones.\u00a0<\/span><\/p>\n<h3><b>3. Compara inversiones vs. resultados<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para obtener el c\u00e1lculo m\u00e1s preciso, considera todos los costos asociados a la estrategia, como materiales POP, descuentos, activaciones y log\u00edstica. Luego, compara estos costos con el incremento en ventas generado.<\/span><\/p>\n<h3><b>4. Ajusta y mejora<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si una promoci\u00f3n no gener\u00f3 el ROI esperado, analiza qu\u00e9 sali\u00f3 mal y ajusta la estrategia. Puede ser un problema de visibilidad en anaquel, de <\/span><a href=\"https:\/\/club.involves.com\/es\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pricing <\/span><\/a><span style=\"font-weight: 400;\">o de <\/span><a href=\"https:\/\/club.involves.com\/es\/wp-admin\/post.php?post=17268&amp;action=edit&amp;classic-editor\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">comunicaci\u00f3n con los promotores.<\/span><\/a><\/p>\n<h2><b>Conclusi\u00f3n: no se mejora lo que no se mide\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Si realmente quieres que tu estrategia de trade marketing sea rentable, <\/span><b>medir el ROI no es opcional, es una necesidad.<\/b><span style=\"font-weight: 400;\"> Con herramientas como<\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"> <b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\">, puedes obtener datos precisos de ejecuci\u00f3n en el PDV y optimizar cada peso invertido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres mejorar tu estrategia y aumentar tu sell-out? Descubre c\u00f3mo la tecnolog\u00eda puede ayudarte a medir y mejorar tu ROI en trade marketing.<\/span><\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"5315393\",\n    formId: \"126c5fe1-6bf8-4dfa-af81-aed3fd14ef15\"\n  });\n<\/script><\/p>\n<p>&nbsp;<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ejecuci\u00f3n en el PDV<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Gesti\u00f3n de Punto de Venta<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre la importancia de medir el ROI de cada una de tus acciones, optimiza y s\u00e1cale el mayor provecho a tus estrategias de trade marketing.<\/p>\n","protected":false},"author":18,"featured_media":17512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,277],"tags":[74,68,60],"class_list":["post-17274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-ventas-y-sell-out","tag-ejecucion-en-el-pdv","tag-estrategias-de-trade-marketing","tag-gestion-de-punto-de-venta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROI en trade marketing: \u00bfQu\u00e9 es y por qu\u00e9 deber\u00edas medirlo? 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