{"id":17313,"date":"2025-03-14T18:04:10","date_gmt":"2025-03-14T18:04:10","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17313"},"modified":"2025-08-10T18:25:27","modified_gmt":"2025-08-10T18:25:27","slug":"como-garantizar-la-ejecucion-perfecta-en-el-pdv","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/como-garantizar-la-ejecucion-perfecta-en-el-pdv\/","title":{"rendered":"C\u00f3mo garantizar la ejecuci\u00f3n perfecta en PDVs: Estrategias clave para 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El fin del primer trimestre del 2025 est\u00e1 a la vuelta de la esquina, y la competencia en el punto de venta parece ser feroz. Las marcas que logren una <\/span><b>ejecuci\u00f3n perfecta en el PDV <\/b><span style=\"font-weight: 400;\">ser\u00e1n las que marquen la diferencia e incrementen sus ventas. Pero, \u00bfc\u00f3mo puedes asegurarte de que tu estrategia sea infalible? Aqu\u00ed te dejamos algunos puntos clave para que tu marca domine el anaquel y capte la atenci\u00f3n de los shoppers.<\/span><\/p>\n<h2><b>\u00bfPor qu\u00e9 es crucial la ejecuci\u00f3n en el PDV?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La ejecuci\u00f3n en tienda es el \u00faltimo eslab\u00f3n entre la marca y el consumidor. De nada sirve una gran estrategia de marketing si al llegar al PDV el producto no est\u00e1 bien exhibido, no tiene stock o su precio no es el correcto. Un error en la ejecuci\u00f3n puede significar ventas perdidas y clientes que optan por la competencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas l\u00edderes deben saber que la ejecuci\u00f3n en tienda impacta en:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Disponibilidad: <\/b><span style=\"font-weight: 400;\">Si el producto no est\u00e1 en el anaquel, simplemente no se va a vender.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Visibilidad: <\/b><span style=\"font-weight: 400;\">Un producto bien exhibido tiene mayor chance de ser elegido.<\/span><b>\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Experiencia del shopper: <\/b><span style=\"font-weight: 400;\">Un cliente que encuentra lo que busca, vuelve a comprar.<\/span><\/li>\n<\/ul>\n<h2><b>Estrategias clave para una ejecuci\u00f3n perfecta en 2025<\/b><\/h2>\n<h3><b>1. Usa tecnolog\u00eda para monitorear en tiempo real<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Las herramientas de auditor\u00eda y gesti\u00f3n en el PDV, como Involves Stage, permiten obtener informaci\u00f3n en tiempo real sobre stock, exhibici\u00f3n y cumplimiento de planogramas. As\u00ed, puedes tomar decisiones basadas en datos y ajustar estrategias sobre la marcha.<\/span><\/p>\n<h3><b>2. Capacita a tu equipo de campo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los promotores y supervisores son los ojos de la marca en la tienda. Es tu responsabilidad que ellos est\u00e9n bien capacitados para detectar las oportunidades de mejora, reportar incidencias y garantizar que la ejecuci\u00f3n sea impecable.<\/span><\/p>\n<h3><b>3. Asegura una correcta exhibici\u00f3n de producto<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Una exhibici\u00f3n atractiva no solo llama la atenci\u00f3n, sino que tambi\u00e9n incrementa las ventas. Verifica que:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El producto est\u00e9 en la mejor ubicaci\u00f3n dentro del anaquel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se respeten los lineamientos del planograma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haya suficiente inventario para evitar quiebres de stock<\/span><\/li>\n<\/ul>\n<h3><b>4. Optimiza la ejecuci\u00f3n de promociones<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Las promociones bien implementadas pueden ser un gran impulso para las ventas. Para ello:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verifica que los materiales POP est\u00e9n bien colocados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asegura que los precios promocionales sean correctos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eval\u00faa el impacto de cada campa\u00f1a para mejorar futuras estrategias.<\/span><\/li>\n<\/ul>\n<h3><b>5. Monitorea y ajusta constantemente<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No basta con planear una buena ejecuci\u00f3n, tambi\u00e9n hay que medir su impacto. Revisa KPIs como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disponibilidad en anaquel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cumplimiento de exhibici\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efectividad de promociones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incremento en el sell-out<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Con estos datos, podr\u00e1s realizar ajustes para optimizar continuamente tu estrategia.<\/span><\/p>\n<h2><b>En conclusi\u00f3n\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La ejecuci\u00f3n perfecta en PDV, no es un mito, sino una estrategia alcanzable con las herramientas y t\u00e1cticas adecuadas. En 2025, las marcas que prioricen la tecnolog\u00eda, la capacitaci\u00f3n y el monitoreo constante ser\u00e1n las que dominen el punto de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con Involves Stage obt\u00e9n visibilidad en tiempo real y aseg\u00farate que cada punto de venta funcione a la perfecci\u00f3n. \u00a1Toma el control y haz que tu marca destaque en el anaquel!<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">acciones en el punto de venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ejecuci\u00f3n en el PDV<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Gesti\u00f3n de Punto de Venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Punto de Venta<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Asegura la mejor ejecuci\u00f3n en el PDV con estrategias clave para 2025. Descubre c\u00f3mo optimizar la disponibilidad, visibilidad y ejecuci\u00f3n promocional.<\/p>\n","protected":false},"author":18,"featured_media":17314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,276],"tags":[62,74,68,60,61],"class_list":["post-17313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-tendencias-y-mercado","tag-acciones-en-el-punto-de-venta","tag-ejecucion-en-el-pdv","tag-estrategias-de-trade-marketing","tag-gestion-de-punto-de-venta","tag-punto-de-venta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo garantizar la ejecuci\u00f3n perfecta en PDVs: Estrategias clave para 2025 - Involves Club<\/title>\n<meta name=\"description\" content=\"Asegura la mejor ejecuci\u00f3n en el PDV con estrategias clave para 2025. 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