{"id":17319,"date":"2025-04-02T19:52:36","date_gmt":"2025-04-02T19:52:36","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17319"},"modified":"2025-08-10T18:26:00","modified_gmt":"2025-08-10T18:26:00","slug":"la-carrera-en-el-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/la-carrera-en-el-trade-marketing\/","title":{"rendered":"La carrera en el Trade Marketing: C\u00f3mo enfrentar los cambios sin perder el rumbo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Los tiempos cambian, y aunque suene a clich\u00e9 el comentario, es cierto, tuve una larga conversaci\u00f3n con mi padre, una persona muy longeva y coment\u00e1bamos c\u00f3mo antes no hab\u00eda mucho qu\u00e9 elegir, una carrera, una empresa, una familia y listo, as\u00ed para toda la vida\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora, el entorno es complejo, la competencia es feroz, los cambios mucho m\u00e1s r\u00e1pidos, nuevas generaciones, esperanzas de vida m\u00e1s largas, nuevas empresas, nuevas tecnolog\u00edas, un sinf\u00edn de retos, y una larga lista de etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suena amenazador, \u00bfCierto? Y bueno, \u00bfQu\u00e9 tiene todo esto qu\u00e9 ver con Trade MKT? En una sola palabra todo y hablar\u00e9 de mi experiencia, quiz\u00e1s esto les anime a reinventarse y sentirse un poco menos \u201cfrustrados\u201d y \u201cAfligidos\u201d en este mundo tan cambiante.<\/span><\/p>\n<h2><b>Sobre mi experiencia en Trade Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mi experiencia comenz\u00f3 en la industria farmac\u00e9utica, pas\u00e9 por carriers de telefon\u00eda, brinqu\u00e9 a marcas de celulares, en diferentes posiciones, desde entrenador, pasando por supervisor, coordinador de entrenamiento, coordinador de promotor\u00eda, director de retail, regional de LATAM y de m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cada una de las marcas son muy distintas, pero lo que les puedo decir, es que tanto el cambio mental y de actitud cultural han sido cruciales para el propio desarrollo en cada rol, tanto en el nivel de responsabilidad (Nivel zona, pa\u00eds, Regi\u00f3n), c\u00f3mo en responsabilidades (Promotor\u00eda, entrenamiento, Display, Tiendas propias, B.I.) y la nacionalidad de la empresa (Americana, Finesa, Americana, Latinoamericana, Brasileira, China, Coreana, etc.).<\/span><\/p>\n<h2><b>\u00bfEl giro de la empresa influye en mi estrategia de ejecuci\u00f3n en tienda?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a1Por supuesto!, el giro o los productos comercializados cambian la estrategia y la ejecuci\u00f3n tambi\u00e9n, podr\u00e1 ser tecnolog\u00eda, pero no es lo mismo vender equipo m\u00e9dico, L\u00edneas telef\u00f3nicas fijas, Internet, L\u00edneas telef\u00f3nicas M\u00f3viles, Feature Phones, Smart Phones, Tablets, Wearables, Audio, Tablets, Computadoras, Televisiones, Electrodom\u00e9sticos o L\u00ednea Blanca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suena retador, \u00bfCierto? \u00bfC\u00f3mo puede ser tan diverso manejar: Cultura, Nivel estrat\u00e9gico, t\u00e1ctico, producto y rol de trabajo al mismo tiempo y cambiando todo el tiempo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La buena noticia es que a final de cuentas, las variables b\u00e1sicas terminan siendo las mismas, y para muestra basta un bot\u00f3n: Los celulares, refrigeradores, tablets, relojes, etc. Todos tienen <\/span><b>un precio, competencia, ofertas, temporalidades, se venden con promotores, se requiere entrenadores, display, B.I., agencia externa, aplicaciones de control <\/b><span style=\"font-weight: 400;\">como<\/span><a href=\"https:\/\/involves.com\/es\/stage\/\"><span style=\"font-weight: 400;\"> Involves Stage<\/span><\/a><span style=\"font-weight: 400;\">, (muy \u00fatil por cierto), entre muchas otras variables \u201cFijas\u201d, s\u00ed, variables fijas.<\/span><\/p>\n<h2><b>\u00bfCu\u00e1l ser\u00eda el secreto para crear una estrategia de trade marketing sin importar la industria?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El secreto es entender c\u00f3mo converge el rompecabezas en cada caso, y si sabes armar tu mapa mental, te invito a que lo analices para que le des estructura a cada reto que te pongan enfrente, seguro que as\u00ed ya no les parecer\u00e1 tan complejo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regresando a d\u00f3nde comenc\u00e9 y porque creo que la vida, los negocios y dem\u00e1s, se mueven en ciclos, una idea de mi querido padre, muy aplicable a todos los tiempos y tambi\u00e9n a los retos de Trade Marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cLa cantidad de cambios y retos a resolver hoy en d\u00eda, es directamente proporcional a la cantidad de oportunidades\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que ah\u00ed lo tienen, \u00bfEst\u00e1n ante problemas u oportunidades? Dec\u00eddanlo ustedes mismos.<\/span><\/p>\n<p>P.D. El a\u00f1o pasado tuve la oportunidad de participar en<b> Involves Experience<\/b> contando un poco m\u00e1s de mi experiencia profesional y c\u00f3mo puedes definir objetivos y crear estrategias para tu ejecuci\u00f3n en tienda. Te invito a ver la presentaci\u00f3n completa dando clic<a href=\"https:\/\/content.involves.com\/es\/involves-experience-2024\" target=\"_blank\" rel=\"noopener\"> aqu\u00ed.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo la adaptaci\u00f3n y la estrategia en tu carrera profesional pueden ayudarte a enfrentar los cambios del mercado.<\/p>\n","protected":false},"author":18,"featured_media":17321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276],"tags":[],"class_list":["post-17319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-y-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La carrera en el Trade Marketing: C\u00f3mo enfrentar los cambios sin perder el rumbo - 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