{"id":17370,"date":"2025-05-16T17:44:10","date_gmt":"2025-05-16T17:44:10","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17370"},"modified":"2025-08-10T18:29:00","modified_gmt":"2025-08-10T18:29:00","slug":"la-importancia-del-ruteo-para-pdvs","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/la-importancia-del-ruteo-para-pdvs\/","title":{"rendered":"Planeaci\u00f3n inteligente: la importancia del ruteo para aumentar la cobertura de PDVs"},"content":{"rendered":"<h2><b>\u00bfEst\u00e1s cubriendo todos los PDVs que podr\u00edas?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En un pa\u00eds como M\u00e9xico, donde hay millones de puntos de venta en calles, avenidas, mercados y hasta en la casa, tener un equipo en campo sin una buena planificaci\u00f3n es como tirar a gol con los ojos cerrados esperando anotar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y aqu\u00ed es donde entra el concepto clave:<\/span><a href=\"https:\/\/content.involves.com\/es\/ebook-desafios-ruteo\" target=\"_blank\" rel=\"noopener\"> <b>ruteo<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">S\u00ed, puede sonar un poco t\u00e9cnico, pero es m\u00e1s simple (y \u00fatil) de lo que crees.<\/span><\/p>\n<h2><b>\u00bfQu\u00e9 es el ruteo y por qu\u00e9 deber\u00eda de importarte?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La creaci\u00f3n de rutas o ruteo es el proceso de <\/span><a href=\"https:\/\/club.involves.com\/es\/enrutamiento-de-equipos-de-campo\/\" target=\"_blank\" rel=\"noopener\"><b>planear y optimizar las rutas<\/b><\/a> <span style=\"font-weight: 400;\">que siguen tus promotores o supervisores para visitar los puntos de venta. No se trata solo de hacer una lista y salir a caminar: se trata de <\/span><b>ser estrat\u00e9gicos.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Un buen ruteo considera:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proximidad entre tiendas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Horarios y d\u00edas de mayor efectividad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frecuencia necesaria por tipo de PDV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiempos de traslado reales (no los que revisaste en Waze un domingo a las 6 am)<\/span><\/li>\n<\/ul>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-190317872824\" style=\"max-width: 100%; max-height: 100%; width: 672px; height: 297.34375px;\" data-hubspot-wrapper-cta-id=\"190317872824\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><b>\u00bfQu\u00e9 pasa cuando no hay un ruteo inteligente?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed te van algunos ejemplos reales (y dolorosos) que se viven al seguir planificando tus rutas en un Excel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c Promotores que visitan tiendas vac\u00edas porque el encargado no est\u00e1<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c\u00a0 Rutas duplicadas o zonas que se quedan sin cobertura<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c\u00a0 Equipos que pasan m\u00e1s tiempo en el tr\u00e1fico que en el punto de venta<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c\u00a0 Datos incompletos porque no se lleg\u00f3 a cubrir toda la ruta<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resultado: <\/span><b>menos tiendas cubiertas, m\u00e1s desgaste y menos ventas.<\/b><\/p>\n<h2><b>\u00bfC\u00f3mo un buen ruteo mejora la cobertura?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u00e1monos a lo pr\u00e1ctico. Una planeaci\u00f3n inteligente te permite:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Cubrir m\u00e1s PDVs en menos tiempo<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705Priorizar las tiendas con mayor impacto en tus ventas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Reducir traslados innecesarios<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Evitar cuellos de botella operativos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Ganar visibilidad y control sobre la ejecuci\u00f3n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y ojo: no se trata de exprimir a tu equipo, sino de ayudarlos a <\/span><b>ser m\u00e1s efectivos sin matarse en el intento.<\/b><\/p>\n<h4><b>\ud83d\udc49 <\/b><a href=\"https:\/\/club.involves.com\/es\/rutas-para-transporte-publico\/\" target=\"_blank\" rel=\"noopener\"><b>Descubre c\u00f3mo esta industria de alimentos que optimiz\u00f3 el ruteo de su equipo de campo y elimin\u00f3 las horas extras<\/b><\/a><\/h4>\n<h2><b>Tips para roterizar como un pro (sin morir en el intento)\u00a0<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Usa tecnolog\u00eda con mapas y geolocalizaci\u00f3n\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Herramientas como <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\"> te permiten ver en un mapa todos los puntos a visitar y armar rutas l\u00f3gicas que se ajusten al tr\u00e1fico real.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Clasifica tus PDVs por prioridad<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No todas las tiendas necesitan visitas semanales. Clasif\u00edcalas y ajusta la frecuencia seg\u00fan ventas, volumen o criticidad.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Alinea el ruteo con tus campa\u00f1as<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si vas a lanzar una promo fuerte en ciertos puntos, aseg\u00farate de que esos PDVs est\u00e9n en la ruta y tengan visibilidad total.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Escucha a tus promotores<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ellos conocen el terreno mejor que nadie. Pueden darte insights clave para evitar zonas conflictivas o ajustar recorridos.<\/span><\/p>\n<h2><a href=\"https:\/\/club.involves.com\/es\/rutas-inteligentes-y-eficientes-para-tus-promotores\/\" target=\"_blank\" rel=\"noopener\"><b>Rutas Inteligentes = mejor ejecuci\u00f3n (y m\u00e1s ventas)<\/b><\/a><b>\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La ejecuci\u00f3n en tienda empieza <\/span><b>desde la planeaci\u00f3n. <\/b><span style=\"font-weight: 400;\">\u00a0Si tu equipo en campo tiene una ruta clara, l\u00f3gica y realista, la cobertura mejora, el cansancio baja y los resultados se notan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTe hizo sentido? Entonces tal vez sea hora de dejar atr\u00e1s las rutas improvisadas y apostar por unas <\/span><a href=\"https:\/\/involves.com\/es\/stage\/rutas-inteligentes\/\" target=\"_blank\" rel=\"noopener\"><b>Rutas Inteligentes<\/b><\/a><span style=\"font-weight: 400;\"> que impulse de verdad tu operaci\u00f3n.<\/span><\/p>\n<p><b>Asiste a nuestro <\/b><a href=\"https:\/\/content.involves.com\/webinar-ruteo-eficiente\" target=\"_blank\" rel=\"noopener\"><b>pr\u00f3ximo webinar<\/b><\/a><b> el 28 de mayo <\/b><span style=\"font-weight: 400;\">en punto de las 11h (CDMX). 12h (CO y PE), 13h (CL) y aprende c\u00f3mo realizar m\u00e1s visitas, menos desplazamiento. Ser\u00e1 en portugu\u00e9s, pero contaremos con traducci\u00f3n simult\u00e1nea.<br \/>\n<a href=\"https:\/\/content.involves.com\/webinar-ruteo-eficiente\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17373 size-full\" src=\"http:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/05\/capa-linkedin-es-webinar-roteirizador-inteligente.jpg\" alt=\"\" width=\"1920\" height=\"1005\" srcset=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/05\/capa-linkedin-es-webinar-roteirizador-inteligente.jpg 1920w, https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/05\/capa-linkedin-es-webinar-roteirizador-inteligente-300x157.jpg 300w, https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/05\/capa-linkedin-es-webinar-roteirizador-inteligente-1024x536.jpg 1024w, https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/05\/capa-linkedin-es-webinar-roteirizador-inteligente-768x402.jpg 768w, https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/05\/capa-linkedin-es-webinar-roteirizador-inteligente-1536x804.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ejecuci\u00f3n en el PDV<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Gesti\u00f3n de Punto de Venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Promotor de Ventas<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ruteo<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Con un ruteo inteligente puedes aumentar la cobertura de PDVs, reducir traslados y mejorar tu ejecuci\u00f3n en tienda. Te contamos c\u00f3mo lograrlo.<\/p>\n","protected":false},"author":18,"featured_media":17384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,272],"tags":[74,60,48,53],"class_list":["post-17370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-gestion-de-equipos-de-campo","tag-ejecucion-en-el-pdv","tag-gestion-de-punto-de-venta","tag-promotor-de-ventas","tag-ruteo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planeaci\u00f3n inteligente: la importancia del ruteo para aumentar la cobertura de PDVs - Involves Club<\/title>\n<meta name=\"description\" content=\"Con un ruteo inteligente puedes aumentar la cobertura de PDVs, reducir traslados y mejorar tu ejecuci\u00f3n en tienda. 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