{"id":17430,"date":"2025-07-05T18:07:30","date_gmt":"2025-07-05T18:07:30","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17430"},"modified":"2025-08-10T18:31:58","modified_gmt":"2025-08-10T18:31:58","slug":"rutas-inteligentes-suvinil","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/rutas-inteligentes-suvinil\/","title":{"rendered":"C\u00f3mo Suvinil aumento la productividad de su equipo con Rutas Inteligentes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Suvinil, una de las marcas l\u00edderes en el sector de pinturas en Brasil, enfrentaba un reto com\u00fan para muchas grandes industrias: la dificultad de planear rutas eficientes para sus equipos en campo. Con promotores operando en distintas regiones y puntos de venta con din\u00e1micas variadas, asegurar una buena cobertura y productividad era cada vez m\u00e1s complicado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fue en este contexto que la empresa decidi\u00f3 adoptar una estrategia m\u00e1s inteligente para la <\/span><a href=\"https:\/\/club.involves.com\/es\/ruteo-en-multinacional-de-bebidas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">planificaci\u00f3n de rutas<\/span><\/a><span style=\"font-weight: 400;\">, encontrando en la tecnolog\u00eda a su mejor aliada.<\/span><\/p>\n<h2><b>El reto: demasiado tiempo en traslados, poca cobertura de PDVs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Antes del cambio, el equipo de Suvinil enfrentaba varios obst\u00e1culos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planeaci\u00f3n manual de rutas, muchas veces hecha en hojas de c\u00e1lculo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poco control sobre la frecuencia y prioridad de las visitas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traslados largos y poco productivos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dificultad para medir la productividad de cada promotor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Estos cuellos de botella impactaban directamente en los resultados operativos y la visibilidad de lo que realmente estaba ocurriendo en el punto de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcda <\/span><a href=\"https:\/\/content.involves.com\/es\/ebook-desafios-ruteo\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Lee m\u00e1s sobre los principales retos del ruteo eficiente y c\u00f3mo solucionarlos.<\/span><\/i><\/a><\/p>\n<h2><b>La soluci\u00f3n: Rutas Inteligentes de Involves Stage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Con la implementaci\u00f3n de <\/span><a href=\"https:\/\/involves.com\/es\/stage\/rutas-inteligentes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rutas Inteligentes de Involves Stage,<\/span><\/a><span style=\"font-weight: 400;\"> Suvinil logr\u00f3 automatizar y optimizar la planificaci\u00f3n de rutas con base en datos reales y reglas del negocio. La herramienta:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Genera rutas optimizadas autom\u00e1ticamente, considerando geolocalizaci\u00f3n y criterios comerciales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toma en cuenta la frecuencia de visitas, prioridad de PDVs y jornada laboral de cada promotor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece dashboards con visibilidad en tiempo real de la cobertura y ejecuci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brinda mayor control y previsibilidad en el trabajo de campo.<\/span><\/li>\n<\/ul>\n<h2><b>El resultado: mayor productividad y mejor cobertura<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tras implementar las<\/span><a href=\"https:\/\/club.involves.com\/es\/la-importancia-del-ruteo-para-pdvs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Rutas Inteligentes,<\/span><\/a><span style=\"font-weight: 400;\"> Suvinil obtuvo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n del tiempo en traslados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumento en la cobertura de puntos de venta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor cumplimiento de rutas planificadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e1s datos para evaluar y optimizar la operaci\u00f3n constantemente.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este cambio no fue solo operativo, sino estrat\u00e9gico. Con rutas m\u00e1s eficientes, la marca logr\u00f3 una ejecuci\u00f3n de trade marketing m\u00e1s efectiva, con mayor presencia en los puntos de venta correctos, en el momento adecuado.<\/span><\/p>\n<h2><b>La tecnolog\u00eda como aliada de la ejecuci\u00f3n en campo\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Este caso demuestra que el<\/span><b> ruteo no es solo una tarea operativa: bien ejecutado, se convierte en una ventaja competitiva.<\/b><span style=\"font-weight: 400;\"> Una buena planificaci\u00f3n permite visitar m\u00e1s tiendas, m\u00e1s veces y de forma m\u00e1s eficiente \u2014 sin saturar al equipo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoy, herramientas como <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involves Stage<\/span><\/a><span style=\"font-weight: 400;\"> son clave para transformar datos en decisiones m\u00e1s acertadas y rutinas operativas m\u00e1s inteligentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 \u00bfQuieres ver c\u00f3mo Suvinil transform\u00f3 su operaci\u00f3n en campo?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/stage.involves.com\/es\/case-suvinil-rutas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Accede al caso completo aqu\u00ed.<\/span><\/a><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Industria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ruteo<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo Suvinil optimiz\u00f3 la productividad de su equipo de campo con Rutas Inteligentes y redujo los costos operativos.<\/p>\n","protected":false},"author":18,"featured_media":17431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[272,213],"tags":[37,53],"class_list":["post-17430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-equipos-de-campo","category-involves","tag-industria","tag-ruteo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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