{"id":17447,"date":"2025-07-09T16:20:54","date_gmt":"2025-07-09T16:20:54","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17447"},"modified":"2025-08-10T18:32:25","modified_gmt":"2025-08-10T18:32:25","slug":"que-es-la-venta-perdida","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/","title":{"rendered":"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Una de las principales preocupaciones de las empresas que est\u00e1n en el retail es la venta perdida, que no solo es sin\u00f3nimo de p\u00e9rdidas de ingresos para las marcas, sino tambi\u00e9n genera una mala experiencia para los clientes que quer\u00edan adquirir un producto, pero no estaba disponible en g\u00f3ndola o el anaquel.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La correcta exhibici\u00f3n de los productos en el punto de venta es clave para evitar ventas perdidas y para ello las marcas deben contar con el apoyo de reponedores o promotores que son los encargados de ubicar los productos en el lugar correcto, colgar la carteler\u00eda, estar atentos al stock, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Porque no importa cu\u00e1nto esfuerzo se realice en hacer campa\u00f1as de marketing o crear comunidad, si el cliente va a la tienda y no encuentra el producto, es muy probable que termine comprando un producto de la competencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tres causas de venta perdida<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quiebre de stock (OSA bajo)<\/b><span style=\"font-weight: 400;\">: No hay disponibilidad del producto en la g\u00f3ndola o anaquel. Eso no significa que no est\u00e9 en bodega, pero no exhibido a tiempo. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mala exhibici\u00f3n<\/b><span style=\"font-weight: 400;\">: El producto est\u00e1, pero en una ubicaci\u00f3n que el cliente desconoce o no puede encontrar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carteler\u00eda mal exhibida o ausente<\/b><span style=\"font-weight: 400;\">, lo que dificulta la percepci\u00f3n de precios o promociones.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo afecta la venta perdida a tu marca?<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impacta tus ventas<\/b><span style=\"font-weight: 400;\">: Cada venta perdida es dinero que tu marca dej\u00f3 de ganar. Si sucede en una o m\u00e1s tiendas, el impacto siempre ser\u00e1 importante para tu empresa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impacta la experiencia del cliente: <\/b><span style=\"font-weight: 400;\">Cuando un cliente no encuentra tu producto se va decepcionado y es muy probable que compre la opci\u00f3n de la competencia. \u00bfTe elegir\u00e1 en otra oportunidad? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Distorsi\u00f3n de datos<\/b><span style=\"font-weight: 400;\">: Si no est\u00e1s vendiendo porque no hay <\/span><a href=\"https:\/\/club.involves.com\/es\/inventario-fantasma\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">stock<\/span><\/a><span style=\"font-weight: 400;\"> o porque no est\u00e1n los productos en g\u00f3ndola o en anaquel, no es porque tus productos no se vendan, sino porque no est\u00e1n exhibidos.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 hacer para disminuir la venta perdida?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para disminuir la venta perdida debes tomar medidas que se apliquen en terreno y al an\u00e1lisis de datos. Te dejamos algunas ideas:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorea el <\/span><a href=\"https:\/\/club.involves.com\/es\/on-shelf-availability\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OSA (On Shelf Availability)<\/span><\/a><span style=\"font-weight: 400;\"> diariamente. Recuerda que un buen indicador de disponibilidad en g\u00f3ndola\/anaquel te ayuda a tomar decisiones oportunas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potencia a tus reponedores o promotores y equipo en terreno con <\/span><a href=\"https:\/\/club.involves.com\/es\/rutas-inteligentes-y-eficientes-para-tus-promotores\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">herramientas tecnol\u00f3gicas<\/span><\/a><span style=\"font-weight: 400;\">, no solo para reponer los productos, sino para generar alertas que ayuden a potenciar la venta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/club.involves.com\/es\/por-que-es-importante-contar-con-datos-en-tiempo-real\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Analiza los datos<\/span><\/a><span style=\"font-weight: 400;\"> de rotaci\u00f3n de tus productos y detecta patrones.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Potenciar tu punto de venta no es un gasto, es una inversi\u00f3n, una estrategia.. Recuerda que mientras tu venta perdida aumenta, la percepci\u00f3n de tu marca disminuye y los clientes comenzar\u00e1n a comprarle a la competencia.<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">KPIs de Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Aprende c\u00f3mo reducir la venta perdida con estrategias efectivas en el PDV. Identifica sus causas y mejora la experiencia del shopper.<\/p>\n","protected":false},"author":18,"featured_media":17448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,277],"tags":[68,72],"class_list":["post-17447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-ventas-y-sell-out","tag-estrategias-de-trade-marketing","tag-kpis-de-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca? - Involves Club<\/title>\n<meta name=\"description\" content=\"Aprende c\u00f3mo reducir la venta perdida con estrategias efectivas en el PDV. Identifica sus causas y mejora la experiencia del shopper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca? - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Aprende c\u00f3mo reducir la venta perdida con estrategias efectivas en el PDV. Identifica sus causas y mejora la experiencia del shopper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T16:20:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-10T18:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/07\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernanda Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/\"},\"author\":{\"name\":\"Fernanda Morales\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/59963f3285ad9c6d6620e71c963e9e24\"},\"headline\":\"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca?\",\"datePublished\":\"2025-07-09T16:20:54+00:00\",\"dateModified\":\"2025-08-10T18:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/\"},\"wordCount\":481,\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg\",\"keywords\":[\"Estrategias de Trade Marketing\",\"KPIs de Trade Marketing\"],\"articleSection\":[\"Ejecuci\u00f3n en PDV\",\"Ventas y sell-out\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/\",\"name\":\"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca? - Involves Club\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg\",\"datePublished\":\"2025-07-09T16:20:54+00:00\",\"dateModified\":\"2025-08-10T18:32:25+00:00\",\"description\":\"Aprende c\u00f3mo reducir la venta perdida con estrategias efectivas en el PDV. Identifica sus causas y mejora la experiencia del shopper.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/#primaryimage\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg\",\"width\":1024,\"height\":538},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/que-es-la-venta-perdida\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/club.involves.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/59963f3285ad9c6d6620e71c963e9e24\",\"name\":\"Fernanda Morales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1777592298\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1777592298\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1777592298\",\"caption\":\"Fernanda Morales\"},\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/author\\\/fernanda-morales\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca? - Involves Club","description":"Aprende c\u00f3mo reducir la venta perdida con estrategias efectivas en el PDV. Identifica sus causas y mejora la experiencia del shopper.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca? - Involves Club","og_description":"Aprende c\u00f3mo reducir la venta perdida con estrategias efectivas en el PDV. Identifica sus causas y mejora la experiencia del shopper.","og_url":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/","og_site_name":"Involves Club","article_published_time":"2025-07-09T16:20:54+00:00","article_modified_time":"2025-08-10T18:32:25+00:00","og_image":[{"width":1024,"height":538,"url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/07\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg","type":"image\/jpeg"}],"author":"Fernanda Morales","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Fernanda Morales","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/"},"author":{"name":"Fernanda Morales","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/59963f3285ad9c6d6620e71c963e9e24"},"headline":"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca?","datePublished":"2025-07-09T16:20:54+00:00","dateModified":"2025-08-10T18:32:25+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/"},"wordCount":481,"publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/07\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg","keywords":["Estrategias de Trade Marketing","KPIs de Trade Marketing"],"articleSection":["Ejecuci\u00f3n en PDV","Ventas y sell-out"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/","url":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/","name":"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca? - Involves Club","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/07\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg","datePublished":"2025-07-09T16:20:54+00:00","dateModified":"2025-08-10T18:32:25+00:00","description":"Aprende c\u00f3mo reducir la venta perdida con estrategias efectivas en el PDV. Identifica sus causas y mejora la experiencia del shopper.","breadcrumb":{"@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/#primaryimage","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/07\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/07\/involves-club-que-es-la-venta-perdida-y-como-afecta-el-desempeno-de-tu-marca.jpg","width":1024,"height":538},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es la venta perdida y c\u00f3mo afecta al desempe\u00f1o de tu marca?"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/es\/#website","url":"https:\/\/club.involves.com\/es\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/es\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/59963f3285ad9c6d6620e71c963e9e24","name":"Fernanda Morales","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1777592298","url":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1777592298","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/b02cd8a5d513912f83d7369f984fe395.jpg?ver=1777592298","caption":"Fernanda Morales"},"url":"https:\/\/club.involves.com\/es\/author\/fernanda-morales\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/17447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/comments?post=17447"}],"version-history":[{"count":3,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/17447\/revisions"}],"predecessor-version":[{"id":17635,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/17447\/revisions\/17635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media\/17448"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media?parent=17447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/categories?post=17447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/tags?post=17447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}