{"id":17578,"date":"2025-07-25T18:46:05","date_gmt":"2025-07-25T18:46:05","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17578"},"modified":"2025-08-10T18:33:18","modified_gmt":"2025-08-10T18:33:18","slug":"5-caracteristicas-del-consumidor-mexicano","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/5-caracteristicas-del-consumidor-mexicano\/","title":{"rendered":"5 caracter\u00edsticas del consumidor mexicano"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La tecnolog\u00eda, la informaci\u00f3n y los cambios en el estilo de vida est\u00e1n transformando la manera en que los mexicanos compran. Hoy, el consumidor busca <\/span><b>m\u00e1s que un producto: <\/b><span style=\"font-weight: 400;\">quiere experiencias, valores y soluciones que impacten su d\u00eda a d\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si trabajas en retail o <\/span><a href=\"https:\/\/club.involves.com\/es\/implementa-una-herramienta-de-trade-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">trade marketing<\/span><\/a><span style=\"font-weight: 400;\">, entender estas tendencias no solo te ayudar\u00e1 a conectar con tus clientes, sino tambi\u00e9n a dise\u00f1ar estrategias que realmente generen resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta entrada, te contar\u00e9 las cinco principales tendencias que est\u00e1n marcando el rumbo del consumo en M\u00e9xico:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>M\u00e1s calidad y sostenibilidad<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El 70% de los mexicanos prioriza la calidad sobre otros factores al comprar, <\/span><a href=\"https:\/\/forbes.com.mx\/visita-tiendas-busca-calidad-y-lo-sustentable-asi-es-el-consumidor-mexicano-informe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seg\u00fan Forbes. <\/span><\/a><span style=\"font-weight: 400;\">Adem\u00e1s, la sostenibilidad se ha convertido en una raz\u00f3n clave de elecci\u00f3n: <\/span><b>el 58% busca productos que respeten el medio ambiente y generen un impacto social positivo.\u00a0<\/b><\/p>\n<p><b>\u00bfQu\u00e9 significa para las marcas?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trabajar en certificaciones y procesos que respeten la calidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunicar de forma clara los esfuerzos en sostenibilidad (materiales reciclables, reducci\u00f3n de emisiones, impacto social).<\/span><\/li>\n<li aria-level=\"1\">\n<h2><b>Compras en l\u00ednea y omnicanalidad<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La digitalizaci\u00f3n sigue transformando el retail. El 67% de los mexicanos compra en l\u00ednea al menos una vez al mes, de acuerdo con <\/span><a href=\"https:\/\/www.elfinanciero.com.mx\/empresas\/2025\/07\/02\/en-mexico-el-67-por-ciento-de-las-ventas-en-linea-son-en-marketplaces\/#:~:text=En%20M%C3%A9xico%20el%2067%20por%20ciento%20de,son%20en%20marketplaces%20*%20ECONOMIA.%20*%20ECONOMIA.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">un estudio de Openpay.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pero la clave no es solo vender online, sino ofrecer una experiencia omnicanal: que el cliente pueda interactuar con tu marca en tienda f\u00edsica, digital o en apps de delivery con la misma calidad de servicio.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Nuevas tecnolog\u00edas y m\u00e9todos de pago<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El consumidor mexicano quiere opciones r\u00e1pidas y seguras. El 45% prefiere m\u00e9todos electr\u00f3nicos como billeteras digitales o pagos con QR, <\/span><a href=\"https:\/\/retailers.mx\/7-de-cada-10-adultos-compran-por-internet-en-mexico\/#:~:text=Openpay%20se%C3%B1ala%20que%20los%20medios,la%20poblaci%C3%B3n%20se%20encuentra%20bancarizada.&amp;text=De%20acuerdo%20con%20la%20Radiograf%C3%ADa,facilidad%20de%20devoluci%C3%B3n%20de%20productos.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seg\u00fan Openpay.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para las marcas y retailers, esto significa <\/span><b>modernizar el checkout: <\/b><span style=\"font-weight: 400;\">si tus puntos de venta no cuentan con opciones de pago diversas, est\u00e1s dejando pasar oportunidades.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Preferencia por productos locales<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cada vez m\u00e1s mexicanos eligen productos locales, no solo por frescura, sino porque <\/span><b>saben que apoyan a la econom\u00eda de su comunidad.<\/b><b><br \/>\n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esto es especialmente evidente en alimentos y bebidas, pero tambi\u00e9n aplica a otros sectores. Resaltar el origen de tus productos puede ser una ventaja competitiva importante.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Diversificaci\u00f3n de canales de compra<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A ra\u00edz de la pandemia, no es ninguna sorpresa que se aceler\u00f3 la adopci\u00f3n de canales como e-commerce, apps de entrega y tiendas de conveniencia, <\/span><a href=\"https:\/\/thefoodtech.com\/marketing\/e-commerce-el-canal-mas-fortalecido-por-la-pandemia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seg\u00fan The Food Tech.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo consumidor mexicano quiere opciones que se adapten a su ritmo: desde comprar online para recibir en casa hasta pasar por la tienda m\u00e1s cercana.<\/span><\/p>\n<h2><b>Adaptarse o morir<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Conocer las tendencias del consumidor mexicano no es solo un dato interesante: es una oportunidad para replantear tus estrategias de ejecuci\u00f3n en el PDV y tu comunicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si est\u00e1s buscando alinear tu operaci\u00f3n de trade marketing a estas tendencias, conoce c\u00f3mo <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involves Stage<\/span><\/a><span style=\"font-weight: 400;\"> pueden ayudarte a tomar decisiones con datos en tiempo real y a dise\u00f1ar estrategias que conecten con el nuevo consumidor mexicano.<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Gesti\u00f3n de Punto de Venta<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre las principales tendencias del consumidor mexicano y c\u00f3mo las marcas pueden adaptarse para conectar mejor con sus clientes.<\/p>\n","protected":false},"author":18,"featured_media":17579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,276],"tags":[68,60],"class_list":["post-17578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-y-mercado","tag-estrategias-de-trade-marketing","tag-gestion-de-punto-de-venta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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