{"id":17640,"date":"2025-08-01T19:12:31","date_gmt":"2025-08-01T19:12:31","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17640"},"modified":"2025-08-10T19:12:38","modified_gmt":"2025-08-10T19:12:38","slug":"estrategias-para-reducir-las-mermas-en-el-retail","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/estrategias-para-reducir-las-mermas-en-el-retail\/","title":{"rendered":"Estrategias para reducir las mermas en el retail"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cuando hablamos de mermas en el retail, lo primero que se nos viene a la mente son los <\/span><b>robos hormigas. <\/b><span style=\"font-weight: 400;\">Aunque para algunos parezcan simples an\u00e9cdotas, la realidad es que a largo plazo pueden generar p\u00e9rdidas millonarias. En M\u00e9xico, la <\/span><a href=\"https:\/\/antad.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asociacio\u00f3n Nacional de Tiendas de Autoservicio y Departamentales (ANTAD)<\/span><\/a><span style=\"font-weight: 400;\"> ha se\u00f1alado que la merma es uno de los principales problemas que enfrentan las cadenas de retail, afectando directamente su rentabilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero el robo no es la \u00fanica causa. Tambi\u00e9n pueden coexistir<\/span><b> errores administrativos, productos da\u00f1ados, caducados o mal almacenados,<\/b><span style=\"font-weight: 400;\"> y todos ellos golpean las utilidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso, si eres fabricante, proveedor o gerente de operaciones, es clave que tengas estrategias claras para <\/span><b>proteger tu inventario y reducir las mermas.<\/b><span style=\"font-weight: 400;\"> Aqu\u00ed te compartiremos las m\u00e1s efectivas.<\/span><\/p>\n<h2><b>1. Reforzar la seguridad y la vigilancia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El robo interno y externo sigue siendo una de las principales causas de merma. Para combatirlo, puedes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instalar c\u00e1maras de seguridad<\/b><span style=\"font-weight: 400;\"> en puntos estrat\u00e9gicos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementar <\/span><b>alarmas antirrobo y control de accesos<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capacitar a tu equipo en <\/span><b>prevenci\u00f3n de p\u00e9rdidas<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir pol\u00edticas claras para el manejo de productos y accesos a bodega<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Tip:<\/b><span style=\"font-weight: 400;\"> La prevenci\u00f3n es much\u00edsimo m\u00e1s barata que la reposici\u00f3n. Una buena cultura de seguridad reduce p\u00e9rdidas y genera confianza en el equipo.<\/span><\/p>\n<h2><b>2. Usar tecnolog\u00eda de seguimiento en tiempo real<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La implementaci\u00f3n de tecnolog\u00eda como<\/span><b> RFID (identificaci\u00f3n por radiofrecuencia)<\/b><span style=\"font-weight: 400;\"> o c\u00f3digo de barras inteligentes te permite:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tener control en tiempo real de tu inventario<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detectar discrepancias entre lo registrado vs lo que est\u00e1 en piso o bodega<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agilizar conteos f\u00edsicos y auditor\u00edas<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esto no solo reduce p\u00e9rdidas, sino que tambi\u00e9n te ayuda a <\/span><b>evitar <\/b><a href=\"https:\/\/club.involves.com\/es\/gestion-de-inventario-como-evitar-quiebres-de-stock\/\" target=\"_blank\" rel=\"noopener\"><b>quiebres de stock<\/b><\/a><b> para prevenir <\/b><a href=\"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/\" target=\"_blank\" rel=\"noopener\"><b>ventas perdidas.<\/b><\/a><b><\/b><\/p>\n<h2><b>3. Optimizar la recepci\u00f3n y el almacenamiento\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una gran parte de las mermas ocurre antes de que el producto llegue al anaquel. Para evitarlo, lo que tienes que hacer es:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revisar las fechas de caducidad y estado de empaques en la recepci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establecer procedimientos claros para el registro y control de mercanc\u00eda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementar una rotaci\u00f3n eficiente (PEPS) para evitar obsolescencia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asegurar condiciones de almacenamiento adecuadas seg\u00fan el tipo de producto<\/span><\/li>\n<\/ul>\n<h2><b>4. Capacitar y conectar a tu equipo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un equipo informado y motivado es tu mejor defensa contra las mermas. Aseg\u00farate de que conozcan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La importancia del control de inventarios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo detectar y prevenir robos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La forma correcta de manipular los productos<\/span>&nbsp;<\/li>\n<\/ul>\n<p><b>\ud83d\udc49 Tip: <\/b><span style=\"font-weight: 400;\">busca<\/span> <span style=\"font-weight: 400;\">herramientas que te permitan mantener una comunicaci\u00f3n directa con el personal de campo, verificar ejecuci\u00f3n, confirmar instalaci\u00f3n de <\/span><a href=\"https:\/\/club.involves.com\/es\/material-pop-en-anaquel-para-acompanar-la-segmentacion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">material POP<\/span><\/a><span style=\"font-weight: 400;\"> y asegurar que las campa\u00f1as se implementen correctamente. Por cierto, \u00bfya conoces <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involves Stage<\/span><\/a><span style=\"font-weight: 400;\">? \ud83d\ude09<\/span><\/p>\n<h2><b>5. Analizar datos para poder anticiparte<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La clave no est\u00e1 solo en reaccionar, sino en <\/span><b>anticiparte. <\/b><span style=\"font-weight: 400;\">Con an\u00e1lisis de datos puedes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar patrones y picos de merma por tienda, zona o temporada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detectar causas recurrentes y puntos cr\u00edticos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tomar decisiones basadas en hechos, no en suposiciones<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Soluciones como<\/span><a href=\"https:\/\/involves.com\/es\/stage\/retail-analytics\/\" target=\"_blank\" rel=\"noopener\"> <b>Involves Retail Analytics<\/b><\/a><span style=\"font-weight: 400;\"> integran la informaci\u00f3n de los portales B2B de todos tus retailers en un solo lugar, lo que te permite analizar ventas, inventarios y performance para actuar antes de que la merma impacte tus resultados.<\/span><\/p>\n<h2><b>En conclusi\u00f3n\u2026\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Reducir las mermas en el retail no es tarea de un d\u00eda. Requiere una combinaci\u00f3n de muchos factores, sobre todo de: <\/span><b>prevenci\u00f3n, tecnolog\u00eda, capacitaci\u00f3n y an\u00e1lisis constante. <\/b><span style=\"font-weight: 400;\">Cada peso que logres ahorrar en merma es un peso que puedes reinvertir en hacer crecer tu marca.<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ejecuci\u00f3n en el PDV<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Gesti\u00f3n de Punto de Venta<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Implementa estrategias para reducir las mermas en el retail en M\u00e9xico, optimizar tu inventario y proteger la rentabilidad de tu negocio.<\/p>\n","protected":false},"author":18,"featured_media":17641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,277],"tags":[74,68,60],"class_list":["post-17640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-ventas-y-sell-out","tag-ejecucion-en-el-pdv","tag-estrategias-de-trade-marketing","tag-gestion-de-punto-de-venta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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