{"id":17735,"date":"2025-09-05T00:33:44","date_gmt":"2025-09-05T00:33:44","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17735"},"modified":"2025-09-08T01:34:11","modified_gmt":"2025-09-08T01:34:11","slug":"regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\/","title":{"rendered":"Regreso a clases 2025: c\u00f3mo destacar tu marca en el PDV"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <\/span><b>regreso a clases en M\u00e9xico <\/b><span style=\"font-weight: 400;\">es una de las temporadas m\u00e1s importantes del a\u00f1o p\u00e1ra el retail. No solo para la categor\u00eda de <\/span><b>papeler\u00eda, <\/b><span style=\"font-weight: 400;\">sino tambi\u00e9n para alimentos, bebidas, tecnolog\u00eda, moda y <\/span><a href=\"https:\/\/club.involves.com\/es\/tecnologia-trade-higiene-y-cuidado-personal\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cuidado personal. <\/span><\/a><span style=\"font-weight: 400;\">Para las marcas, representa la oportunidad de <\/span><a href=\"https:\/\/club.involves.com\/es\/sell-in-o-sell-out-que-estrategia-elegir-para-tu-marca-en-retail\/\" target=\"_blank\" rel=\"noopener\"><b>incrementar el sell-out,<\/b><\/a><b> mejorar la rotaci\u00f3n y captar nuevos consumidores.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pero, \u00bfc\u00f3mo aprovechar al m\u00e1ximo este evento en el punto de venta (PDV)? Aqu\u00ed te dejamos algunas estrategias pr\u00e1cticas para destacar.<\/span><\/p>\n<h2><b>1. Ponte en los zapatos del shopper<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En estas semanas, las familias mexicanas enfrentan un <\/span><b>listado enorme de compras: <\/b><span style=\"font-weight: 400;\">cuadernos, l\u00e1pices, uniformes, loncheras, zapatos, snacks y m\u00e1s. El consumidor busca:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conveniencia: <\/b><span style=\"font-weight: 400;\">todo en un solo lugar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Precios competitivos: <\/b><span style=\"font-weight: 400;\">opciones accesibles sin sacrificar calidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Soluciones completas: <\/b><span style=\"font-weight: 400;\">paquetes o combos que simplifiquen la rutina escolar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tu estrategia debe de balancear<\/span> <a href=\"https:\/\/club.involves.com\/es\/margen-precio\/\" target=\"_blank\" rel=\"noopener\"><b>precio + diferenciaci\u00f3n,<\/b><\/a><span style=\"font-weight: 400;\"> generando valor agregado que haga que tu marca sobresalga en medio de la competencia.<\/span><\/p>\n<h2><b>2. Organiza tus exhibiciones<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cuando la oferta es amplia, el shopper se puede abrumar. Una buena t\u00e1ctica es crear <\/span><b>exhibiciones organizadas<\/b><span style=\"font-weight: 400;\"> por:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grado escolar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tipo de producto (cuadernos, mochilas, l\u00e1pices)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promociones especiales (bundles o promociones cruzadas)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esto no solo <\/span><b>facilita la elecci\u00f3n, <\/b><span style=\"font-weight: 400;\">sino que <\/span><b>evita <\/b><a href=\"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/\" target=\"_blank\" rel=\"noopener\"><b>ventas perdidas<\/b><\/a> <span style=\"font-weight: 400;\">cuando el cliente no encuentra lo que busca.<\/span><\/p>\n<h2><b>3. Tecnolog\u00eda y electr\u00f3nicos con valor agregado<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aunque tablets, aud\u00edfonos o laptops no se venden al mismo volumen que los cuadernos, s\u00ed puedes <\/span><b>potenciar su compra <\/b><span style=\"font-weight: 400;\">con estrategias como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promo packs:<\/b><span style=\"font-weight: 400;\"> laptop + mochila + mouse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnicanalidad:<\/b><span style=\"font-weight: 400;\"> integrar la investigaci\u00f3n online con la compra f\u00edsica<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facilidades de pago:<\/b><span style=\"font-weight: 400;\"> mensualidades sin intereses o descuentos en efectivo<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esto te permite conectar con los estudiantes que buscan herramientas digitales para su regreso a clases.<\/span><\/p>\n<h2><b>4. Ropa, calzado y cuidado personal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uniformes, zapatos escolares e incluso art\u00edculos de higiene (shampoo, desodorante, toallas h\u00famedas) son b\u00e1sicos en este regreso a clases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una buena <\/span><b>implementaci\u00f3n en el PDV,<\/b><span style=\"font-weight: 400;\"> que puede venir acompa\u00f1ada de<\/span><b> promociones de recompra<\/b><span style=\"font-weight: 400;\"> (3&#215;2, 2&#215;1 o descuentos progresivos), asegura que los shoppers elijan tu marca en esta temporada y la recuerden despu\u00e9s.<\/span><\/p>\n<h2><b>5. El rol del inventario: evita ventas perdidas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No importa cu\u00e1n buenas sean tus promociones o exhibiciones, si no cuentas con el stock suficiente en el anaquel, perder\u00e1s ventas que dif\u00edcilmente recuperar\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso, se vuelve clave:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analizar m\u00e9tricas de desempe\u00f1o diariamente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorear el <\/span><a href=\"https:\/\/club.involves.com\/es\/conoce-como-el-osa-impacta-en-tus-ventas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OSA (On-shelf availability)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anticiparte a quiebres con <\/span><a href=\"https:\/\/club.involves.com\/es\/el-abc-de-construir-inventarios-sanos-en-retail\/\" target=\"_blank\" rel=\"noopener\"><b>inventarios sanos<\/b><\/a><span style=\"font-weight: 400;\"> y bien gestionados<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En este punto en espec\u00edfico, la tecnolog\u00eda se vuelve tu mejor aliada. Herramientas como <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\"> te permiten monitorear en tiempo real la ejecuci\u00f3n en el punto de venta, prevenir quiebres de stock y mejorar la productividad del equipo de campo.<\/span><\/p>\n<h2><b>En conclusi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El regreso a clases 2025 es una temporada que s\u00ed o s\u00ed debes planear con tiempo. Si alineas tu estrategia con lo que el shopper realmente lo necesita y lo implementas en puntos clave, <\/span><b>tu marca tendr\u00e1 todo para destacar en el PDV.<\/b><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">acciones en el punto de venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Campa\u00f1as Estacionales de Trade Marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ejecuci\u00f3n en el PDV<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Destaca en el PDV durante este regreso a clases. Aumenta tu sell-out, mejora la rotaci\u00f3n y atrae a m\u00e1s shoppers.<\/p>\n","protected":false},"author":18,"featured_media":17736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[271,275],"tags":[62,120,74],"class_list":["post-17735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ejecucion-en-pdv","category-estrategias-de-trade-marketing","tag-acciones-en-el-punto-de-venta","tag-campanas-estacionales-de-trade-marketing","tag-ejecucion-en-el-pdv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regreso a clases 2025: c\u00f3mo destacar tu marca en el PDV - Involves Club<\/title>\n<meta name=\"description\" content=\"Destaca en el PDV durante este regreso a clases. 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Aumenta tu sell-out, mejora la rotaci\u00f3n y atrae a m\u00e1s shoppers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T00:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T01:34:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2025\/09\/involves-club-regreso-a-clases-2025-como-destacar-tu-marca-de-papeleria-en-el-pdv.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernanda Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/\"},\"author\":{\"name\":\"Fernanda Morales\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/59963f3285ad9c6d6620e71c963e9e24\"},\"headline\":\"Regreso a clases 2025: c\u00f3mo destacar tu marca en el PDV\",\"datePublished\":\"2025-09-05T00:33:44+00:00\",\"dateModified\":\"2025-09-08T01:34:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/\"},\"wordCount\":515,\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/involves-club-regreso-a-clases-2025-como-destacar-tu-marca-de-papeleria-en-el-pdv.jpg\",\"keywords\":[\"acciones en el punto de venta\",\"Campa\u00f1as Estacionales de Trade Marketing\",\"Ejecuci\u00f3n en el PDV\"],\"articleSection\":[\"Ejecuci\u00f3n en PDV\",\"Estrategias de Trade Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/\",\"name\":\"Regreso a clases 2025: c\u00f3mo destacar tu marca en el PDV - Involves Club\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/regreso-a-clases-2025-como-destacar-tu-marca-en-el-pdv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/involves-club-regreso-a-clases-2025-como-destacar-tu-marca-de-papeleria-en-el-pdv.jpg\",\"datePublished\":\"2025-09-05T00:33:44+00:00\",\"dateModified\":\"2025-09-08T01:34:11+00:00\",\"description\":\"Destaca en el PDV durante este regreso a clases. 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