{"id":17810,"date":"2025-10-24T16:02:51","date_gmt":"2025-10-24T16:02:51","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17810"},"modified":"2025-10-29T16:03:04","modified_gmt":"2025-10-29T16:03:04","slug":"tendencias-de-trade-marketing-2026","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/tendencias-de-trade-marketing-2026\/","title":{"rendered":"Tendencias de Trade Marketing 2026: IA, datos y ejecucion eficiente en el PDV"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El trade marketing est\u00e1 cambiando m\u00e1s r\u00e1pido que nunca en M\u00e9xico y LATAM. Entre la presi\u00f3n por <\/span><b>maximizar el sell-out,<\/b><span style=\"font-weight: 400;\"> la entrada de nuevos jugadores y la evoluci\u00f3n de un shopper multicanal\u2026 <\/span><b>lo que funcionaba hace 5 a\u00f1os hoy ya no alcanza.<\/b><b><br \/>\n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pero tambi\u00e9n es una gran oportunidad: la tecnolog\u00eda lleg\u00f3 para hacer la ejecuci\u00f3n m\u00e1s inteligente, m\u00e1s rentable, <\/span><b>con menos intuici\u00f3n y m\u00e1s datos reales desde el PDV.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Por eso te queremos invitar a<\/span><b> nuestro pr\u00f3ximo webinar<\/b><span style=\"font-weight: 400;\">, donde l\u00edderes de empresas globales revelar\u00e1n <\/span><b>lo que viene para 2026<\/b><span style=\"font-weight: 400;\"> y c\u00f3mo puedes preparar tu operaci\u00f3n desde hoy.<\/span><\/p>\n<h2><b>Lo que vas a aprender<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IA aplicada a la ejecuci\u00f3n en tienda (s\u00ed, casos reales)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo escalar estrategias globales al contexto local<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo mejorar tu operaci\u00f3n con datos confiables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lograr eficiencia operativa y reducir costos en campo<\/span><\/li>\n<\/ul>\n<h2><b>Panel de expertos que nos acompa\u00f1ar\u00e1n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0\ud83d\udcc6 5 de noviembre de 2025 (mi\u00e9rcoles)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u23f0 6 pm M\u00e9xico | 7 pm Colombia y Per\u00fa | 9 pm Chile y Argentina<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udcbb Evento online y gratuito<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Participan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ramiro Castrej\u00f3n<\/b><span style=\"font-weight: 400;\"> \u2014 Enterprise Senior Key Account Manager, Involves<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u00edder senior en Retail &amp; Trade Marketing con 20+ a\u00f1os impulsando resultados en PDV en LATAM. En Involves act\u00faa como KAM SaaS para cuentas enterprise, uniendo consultor\u00eda de ejecuci\u00f3n y BI para acelerar sell-in y sell-out, optimizar exposici\u00f3n y consolidar Perfect Store. Con una incre\u00edble trayectoria en Samsung, Motorola y Huawei.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e9sar Fino<\/b><span style=\"font-weight: 400;\"> \u2014 Head of Sales Strategy &amp; Trade Marketing (Andean Region), Pepsico<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apasionado por conectar la estrategia con la ejecuci\u00f3n, lleva m\u00e1s de 19 a\u00f1os transformando negocios desde el trade marketing y la digitalizaci\u00f3n. Ha recorrido el mundo del consumo masivo impulsando decisiones a trav\u00e9s de la data y liderando equipos con prop\u00f3sito que han generado un impacto real en toda la cadena de negocio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clara Grimaldo<\/b><span style=\"font-weight: 400;\"> \u2014 Gerente de Canal Moderno v\u00eda Honduras, Bia Foods<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 15 a\u00f1os de experiencia en compa\u00f1\u00edas como Unilever, Kraft Heinz y Kerry Group, ha liderado equipos comerciales y estrategias de crecimiento en Canal Moderno. Apasionada por desarrollar talento y fortalecer relaciones con clientes estrat\u00e9gicos, impulsa la profesionalizaci\u00f3n del trade marketing y la ejecuci\u00f3n comercial en Am\u00e9rica Latina.<\/span><\/p>\n<h2><b>\u00bfPor qu\u00e9 deber\u00edas de participar en este webinar?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Porque el retail cambia a una velocidad brutal:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El shopper decide<\/span><b> con informaci\u00f3n en tiempo real<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El PDV exige <\/span><b>m\u00e1s precisi\u00f3n y menos improvisaci\u00f3n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las marcas necesitan<\/span><b> tecnolog\u00eda que ejecute y no solo reporte<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La competitividad se gana en <\/span><b>cada visita a tienda<\/b><\/li>\n<\/ul>\n<p><b>2026 ser\u00e1 el a\u00f1o donde la inteligencia artificial y los datos del PDV definan qui\u00e9n crece\u2026 y qui\u00e9n queda fuera del anaquel.<\/b><\/p>\n<h3><a href=\"https:\/\/content.involves.com\/es\/webinar-tendencias-trade-marketing-2026\"><b>Reg\u00edstrate aqu\u00ed y asegura tu lugar. \u00a1No te lo puedes perder!<\/b><\/a><\/h3>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre las tendencias de Trade Marketing 2026: IA, datos confiables y ejecuci\u00f3n eficiente en el PDV. Reg\u00edstrate gratis a nuestro webinar.<\/p>\n","protected":false},"author":18,"featured_media":17811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[274,276],"tags":[68],"class_list":["post-17810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-e-inteligencia-de-datos","category-tendencias-y-mercado","tag-estrategias-de-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias de Trade Marketing 2026: IA, datos y ejecucion eficiente en el PDV - Involves Club<\/title>\n<meta name=\"description\" content=\"Descubre las tendencias de Trade Marketing 2026: IA, datos confiables y ejecuci\u00f3n eficiente en el PDV. 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