{"id":17821,"date":"2025-11-07T18:00:11","date_gmt":"2025-11-07T18:00:11","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17821"},"modified":"2025-11-08T05:01:05","modified_gmt":"2025-11-08T05:01:05","slug":"conoce-la-suite-de-soluciones-involves","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/conoce-la-suite-de-soluciones-involves\/","title":{"rendered":"As\u00ed transformamos el retail: conoce la suite de soluciones Involves"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El retail en Latinoam\u00e9rica est\u00e1 cambiando a una velocidad que pocos podr\u00edan haber imaginado hace algunos a\u00f1os. Las reglas del juego ya no son las mismas: hoy las marcas necesitan datos en tiempo real, equipos alineados y una ejecuci\u00f3n impecable si quieren competir y realmente ganar en el punto de venta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y aqu\u00ed es donde <\/span><a href=\"https:\/\/involves.com\/es\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involves<\/span><\/a><span style=\"font-weight: 400;\"> da un gran paso. Despu\u00e9s de 16 a\u00f1os impulsando la ejecuci\u00f3n en tienda, evolucionamos para ofrecer una <\/span><b>suite de soluciones que transforma el retail de principio a fin, <\/b><span style=\"font-weight: 400;\">integrando tecnolog\u00eda, inteligencia y datos para que tu operaci\u00f3n sea m\u00e1s eficiente, rentable y conectada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta nota te contaremos un poco m\u00e1s sobre lo que significa esta suite, c\u00f3mo funciona y por qu\u00e9 est\u00e1 redefiniendo el futuro del trade marketing en la regi\u00f3n.<\/span><\/p>\n<h2><b>El nuevo reto del retail: ejecutar, analizar y escalar (todo al mismo tiempo, en el mismo lugar)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El<\/span><a href=\"https:\/\/club.involves.com\/es\/que-es-shopper-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> shopper <\/span><\/a><span style=\"font-weight: 400;\">de hoy exige velocidad, disponibilidad y experiencias consistentes. Mientras tanto, las marcas enfrentan diariamente desaf\u00edos como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/club.involves.com\/es\/la-visibilidad-del-pdv-esta-afectando-el-crecimiento-de-tu-marca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Falta de visibilidad<\/span><\/a><span style=\"font-weight: 400;\"> del PDV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Procesos manuales que consumen tiempo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Datos dispersos o incompletos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dificultad para medir la ejecuci\u00f3n y<\/span><a href=\"https:\/\/club.involves.com\/es\/sales-drivers-como-influyen-en-el-volumen-de-ventas-de-un-producto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> su impacto en ventas<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hasta hace poco, las empresas lidiaban con m\u00faltiples herramientas desconectadas para intentar cubrir estas necesidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoy,<\/span><b> Involves es una suite de soluciones de retail execution end-to-end <\/b><span style=\"font-weight: 400;\">que conecta todo en un mismo ecosistema para impulsar <\/span><b>tu operaci\u00f3n de retail de punta a punta.<\/b><\/p>\n<h2><b>La suite de soluciones Involves: tecnolog\u00eda dise\u00f1ada para transformar tu ejecuci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La suite nace con un prop\u00f3sito claro: <\/span><b>hacer que marcas, retailers y agencias trabajen bajo un mismo modelo, con datos confiables y acciones que generan resultados reales en el PDV.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Est\u00e1 compuesta por soluciones que funcionan de forma independiente\u2026 pero cuando se integran, multiplican el impacto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actuamos de manera <\/span><b>consultiva, <\/b><span style=\"font-weight: 400;\">identificando las principales necesidades de la industria y conect\u00e1ndolas con nuestros cuatro pilares:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Visibilidad<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Obt\u00e9n una visi\u00f3n clara y orientada por datos de tu desempe\u00f1o comercial en diferentes territorios para identificar fallas de ejecuci\u00f3n e ineficiencias que resultan en <\/span><a href=\"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ventas perdidas.<\/span><\/a><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Ejecuci\u00f3n asistida<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alinea a los equipos de campo con un modelo de ejecuci\u00f3n de alto desempe\u00f1o y tienda perfecta mediante aprendizaje continuo y acciones correctivas dirigidas.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Oportunidades accionables<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Identifica oportunidades de ventas perdidas causadas por fallas de ejecuci\u00f3n y descubre d\u00f3nde las intervenciones t\u00e1cticas pueden generar un impacto inmediato.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Optimizaci\u00f3n del <\/b><a href=\"https:\/\/club.involves.com\/es\/sell-in-o-sell-out-que-estrategia-elegir-para-tu-marca-en-retail\/\" target=\"_blank\" rel=\"noopener\"><b>sell-out<\/b><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Refina continuamente la ejecuci\u00f3n con base en datos de desempe\u00f1o y aprendizajes, para maximizar ventas y escalar resultados de manera consistente.<\/span><\/p>\n<h2><b>\u00bfPor qu\u00e9 esta suite est\u00e1 transformando el retail?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Porque <\/span><b>no es solo tecnolog\u00eda,<\/b><span style=\"font-weight: 400;\"> es una nueva forma de operar:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Antes<\/b><\/td>\n<td><b>Con Involves<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Datos dispersos y tard\u00edos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Informaci\u00f3n integrada y confiable<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ejecuci\u00f3n reactiva<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ejecuci\u00f3n inteligente basada en insights<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mucho esfuerzo para poco resultado<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Equipos m\u00e1s productivos con menos fricci\u00f3n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cada \u00e1rea trabaja aislada<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Un mismo modelo para trade, ventas y campo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La suite no solo soluciona problemas. <\/span><b>Eleva el est\u00e1ndar del retail en la regi\u00f3n.<\/b><\/p>\n<h2><b>Lo que viene: el futuro del retail ser\u00e1 inteligente, conectado y predictivo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El camino es claro: Las empresas que combinen<\/span><b> IA + datos + ejecuci\u00f3n <\/b><span style=\"font-weight: 400;\">dominar\u00e1n la preferencia del shopper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La visi\u00f3n de <\/span><a href=\"https:\/\/involves.com\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involves<\/span><\/a><span style=\"font-weight: 400;\"> es acompa\u00f1ar esta evoluci\u00f3n con soluciones que anticipen decisiones y potencien el talento humano con tecnolog\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto no es futuro.\u00a0<\/span><\/p>\n<p><b>Ya est\u00e1 sucediendo. <\/b><span style=\"font-weight: 400;\">Y las marcas que lo adopten ahora tendr\u00e1n una ventaja competitiva dif\u00edcil de alcanzar.<\/span><\/p>\n<h2><b>Conoce m\u00e1s y transforma tu operaci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Si quieres ejecutar mejor, vender m\u00e1s y crear experiencias memorables en el <\/span><a href=\"https:\/\/club.involves.com\/es\/exhibicion-productos-punto-de-venta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PDV<\/span><\/a><span style=\"font-weight: 400;\">, este es el momento de dar el siguiente paso.<\/span><\/p>\n<p><b>\ud83d\udc49 <\/b><a href=\"https:\/\/involves.com\/es\/\" target=\"_blank\" rel=\"noopener\"><b>Conoce la suite completa aqu\u00ed.<\/b><\/a><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Estrategias de Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo la suite de soluciones de retail execution end-to-end est\u00e1 transformando el retail en LATAM con tecnolog\u00eda, datos e inteligencia.<\/p>\n","protected":false},"author":18,"featured_media":17822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[213,274],"tags":[68],"class_list":["post-17821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-involves","category-tecnologia-e-inteligencia-de-datos","tag-estrategias-de-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed transformamos el retail: conoce la suite de soluciones Involves - Involves Club<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la suite de soluciones de retail execution end-to-end est\u00e1 transformando el retail en 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