{"id":17872,"date":"2025-12-17T18:15:54","date_gmt":"2025-12-17T18:15:54","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17872"},"modified":"2025-12-17T18:15:54","modified_gmt":"2025-12-17T18:15:54","slug":"akzonobel-transformo-su-ejecucion-en-el-pdv-con-ia-y-datos","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/akzonobel-transformo-su-ejecucion-en-el-pdv-con-ia-y-datos\/","title":{"rendered":"AkzoNobel transform\u00f3 su ejecuci\u00f3n en el PDV con IA y datos"},"content":{"rendered":"<h2><b>Cuando la ejecuci\u00f3n en tienda se vuelve un reto (y una oportunidad)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En categor\u00edas donde la decisi\u00f3n de compra ocurre frente al anaquel, <\/span><b>la ejecuci\u00f3n en el punto de venta (PDV)<\/b><span style=\"font-weight: 400;\"> deja de ser un tema operativo para convertirse en una verdadera ventaja competitiva. Esto lo entendi\u00f3 AkzoNobel, una de las compa\u00f1\u00edas l\u00edderes a nivel global, al identificar la necesidad de <\/span><b>tener visibilidad real, r\u00e1pida y confiable de lo que estaba ocurriendo en tienda<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para lograrlo, AkzoNobel trabaj\u00f3 de la mano de <\/span><b>POP Trade<\/b><span style=\"font-weight: 400;\">, su agencia de trade marketing, quien implement\u00f3 <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\"> como la plataforma tecnol\u00f3gica para transformar la operaci\u00f3n de campo y elevar el est\u00e1ndar de ejecuci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La pregunta y el desaf\u00edo era claro: \u00bfC\u00f3mo asegurar una ejecuci\u00f3n consistente, medirla con precisi\u00f3n y reaccionar a tiempo sin sobrecargar a los equipos?<\/span><\/p>\n<h2><b>El desaf\u00edo: visibilidad limitada y procesos manuales en el PDV<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de la implementaci\u00f3n, la operaci\u00f3n enfrentaba desaf\u00edos comunes en el retail:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validaciones manuales de exhibiciones y materiales POP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alto tiempo invertido por visita en levantamiento de informaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dificultad para estandarizar la calidad de la ejecuci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poca agilidad para tomar decisiones correctivas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Necesidad de escalar la operaci\u00f3n sin aumentar estructura<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esta falta de visibilidad en tiempo real hac\u00eda que <\/span><b>las oportunidades de mejora se detectaran tarde<\/b><span style=\"font-weight: 400;\">, afectando directamente la eficiencia y los resultados en tienda.<\/span><\/p>\n<h2><b>La soluci\u00f3n: POP Trade + la IA de Involves Stage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para revertir este escenario, <\/span><b>POP Trade implement\u00f3 Involves Stage<\/b><span style=\"font-weight: 400;\"> como la plataforma central de ejecuci\u00f3n en PDV para AkzoNobel, incorporando <\/span><a href=\"https:\/\/involves.com\/es\/stage\/reconocimiento-por-imagenes\/\" target=\"_blank\" rel=\"noopener\"><b>reconocimiento por imagen con inteligencia artificial<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a esta combinaci\u00f3n, la operaci\u00f3n logr\u00f3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eliminar conteos manuales<\/b><span style=\"font-weight: 400;\">, sustituy\u00e9ndolos por lectura autom\u00e1tica de SKUs a partir de fotos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recolectar y procesar datos en tiempo real<\/b><span style=\"font-weight: 400;\">, directamente desde el PDV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Validar est\u00e1ndares de ejecuci\u00f3n y material POP<\/b><span style=\"font-weight: 400;\"> de forma objetiva<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Centralizar la informaci\u00f3n en dashboards<\/b><span style=\"font-weight: 400;\">, facilitando decisiones r\u00e1pidas y accionables<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La ejecuci\u00f3n dej\u00f3 de depender del reporte manual y pas\u00f3 a basarse en <\/span><b>datos confiables, estandarizados y comparables entre tiendas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Los resultados: m\u00e1s eficiencia, mayor cobertura y mejor ejecuci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La implementaci\u00f3n realizada por POP Trade con Involves Stage gener\u00f3 impactos claros y medibles en la operaci\u00f3n de AkzoNobel:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n significativa del tiempo de recolecci\u00f3n de datos por visita<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor cobertura de tiendas sin incrementar el tama\u00f1o del equipo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informaci\u00f3n validada y consistente en cada PDV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejor alineaci\u00f3n entre estrategia, ejecuci\u00f3n y resultados<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Equipos de campo m\u00e1s enfocados en ejecutar, no en reportar<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En pocas palabras: <\/span><b>m\u00e1s control, m\u00e1s agilidad y mejor ejecuci\u00f3n en tienda<\/b><span style=\"font-weight: 400;\">, sin perder calidad operativa.<\/span><\/p>\n<h2><b>Cuando la tecnolog\u00eda conecta estrategia, agencia y ejecuci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Este caso demuestra que <\/span><b>la tecnolog\u00eda potencia <\/b><a href=\"https:\/\/club.involves.com\/es\/aumenta-la-eficiencia-con-involves-stage\/\" target=\"_blank\" rel=\"noopener\"><b>el trabajo de las agencias de trade marketing<\/b><\/a><span style=\"font-weight: 400;\">, permiti\u00e9ndoles escalar mejores pr\u00e1cticas, estandarizar la ejecuci\u00f3n y entregar resultados tangibles a las marcas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La combinaci\u00f3n <\/span><b>AkzoNobel + POP Trade + Involves Stage<\/b><span style=\"font-weight: 400;\"> es un ejemplo claro de c\u00f3mo los datos, la inteligencia artificial y una buena estrategia de ejecuci\u00f3n pueden transformar el PDV en un motor real de crecimiento.<\/span><\/p>\n<h2><b>\u00bfTu operaci\u00f3n enfrenta desaf\u00edos similares?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Si hoy tu marca:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiene poca visibilidad del PDV en tiempo real<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detecta problemas cuando ya impactaron las ventas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Necesita escalar la ejecuci\u00f3n sin perder control<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trabaja con agencias que requieren datos claros y accionables<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este caso es para ti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/content.involves.com\/es\/akzonobel-poptrade\" target=\"_blank\" rel=\"noopener\"><b>Accede al caso completo y descubre c\u00f3mo llevar esta estrategia a tu operaci\u00f3n<\/b><\/a><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Agencia<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Gesti\u00f3n de Punto de Venta<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo AkzoNobel optimiz\u00f3 su ejecuci\u00f3n en el PDV junto a POP Trade e Involves Stage, implementando IA para lograr mayor agilidad.<\/p>\n","protected":false},"author":18,"featured_media":17873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[213,274],"tags":[32,60,38],"class_list":["post-17872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-involves","category-tecnologia-e-inteligencia-de-datos","tag-agencia","tag-gestion-de-punto-de-venta","tag-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AkzoNobel transform\u00f3 su ejecuci\u00f3n en el PDV con IA y datos - Involves Club<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo AkzoNobel optimiz\u00f3 su ejecuci\u00f3n en el PDV junto a POP Trade e Involves Stage, implementando IA para lograr mayor agilidad.\" \/>\n<meta name=\"robots\" content=\"index, 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