{"id":17911,"date":"2026-01-14T21:45:22","date_gmt":"2026-01-14T21:45:22","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17911"},"modified":"2026-01-21T21:45:33","modified_gmt":"2026-01-21T21:45:33","slug":"herramienta-para-retail","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/herramienta-para-retail\/","title":{"rendered":"\u00bfQuieres contratar una herramienta para retail? Te dejamos 5 consejos para elegir la mejor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vender tus productos en el retail no es solo ubicarlos en el anaquel y ya. Es mucho m\u00e1s que eso: es trabajo en equipo, es tecnolog\u00eda, es tomar decisiones oportunas y mucho an\u00e1lisis. En pocas palabras, es contar con una herramienta para retail que te ayude a eficientar todo el proceso, de principio a fin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfExisten ese tipo de herramientas? S\u00ed, claro que existen. Sin embargo, te vas a encontrar con algunas muy buenas para resolver temas espec\u00edficos del proceso, pero con muy pocas que se conviertan en tu socio estrat\u00e9gico, puedan apoyarte end-to-end e ir evolucionando su tecnolog\u00eda para cubrir las necesidades que se vayan presentando en tu empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si est\u00e1s en ese proceso de b\u00fasqueda, aqu\u00ed te dejamos 5 consejos claves en los que debes fijarte antes de contratar una herramienta para retail:\u00a0<\/span><\/p>\n<h2><b>1. Visibilidad del inventario en tiempo real<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para evitar <\/span><a href=\"https:\/\/club.involves.com\/es\/que-es-la-venta-perdida\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ventas perdidas<\/span><\/a><span style=\"font-weight: 400;\">, la herramienta debe ser capaz de mostrarte qu\u00e9 hay en el anaquel y qu\u00e9 hay en la bodega en el momento exacto. Si el software tiene desfases de horas o d\u00edas, estar\u00e1s tomando decisiones con informaci\u00f3n desfasada, que no te ayudar\u00e1n a mejorar tus ventas. Aseg\u00farate de que la plataforma te entregue informaci\u00f3n diariamente.\u00a0<\/span><\/p>\n<h2><b>2. Sincronizaci\u00f3n <\/b><a href=\"https:\/\/club.involves.com\/es\/omnicanal\/\" target=\"_blank\" rel=\"noopener\"><b>omnicanal<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">En el <\/span><a href=\"https:\/\/club.involves.com\/es\/estrategias-canal-moderno\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">retail moderno<\/span><\/a><span style=\"font-weight: 400;\">, el stock no puede restringirse a un solo canal. Una herramienta de retail<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">debe permitir gestionar tus productos como un inventario \u00fanico, ya sea para venta en tienda f\u00edsica o e-commerce.<\/span><\/p>\n<h2><b>3.<\/b><a href=\"https:\/\/club.involves.com\/es\/como-hacer-crecer-tu-empresa-con-inteligencia-analitica\/\" target=\"_blank\" rel=\"noopener\"><b> Anal\u00edtica predictiva<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">No te conformes con una herramienta que solo te diga cu\u00e1nto vendiste. Busca una que te ayude a analizar cu\u00e1nto vas a vender o cu\u00e1ndo te vas a quedar sin stock. La mejor herramienta es la que usa inteligencia de datos para alertar sobre un posible <\/span><a href=\"https:\/\/club.involves.com\/es\/quiebre-en-el-punto-de-venta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quiebre de inventario<\/span><\/a><span style=\"font-weight: 400;\"> antes de que suceda, permiti\u00e9ndote reaccionar a tiempo.<\/span><\/p>\n<h2><b>4. Usabilidad\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un tema clave es que la plataforma sea f\u00e1cil de utilizar y tu equipo pueda hacerlo sin problemas. Para eso, es necesario que eval\u00faes la interfaz (UX), que sea intuitiva y \u00e1gil. Adem\u00e1s, aseg\u00farate de que el soporte t\u00e9cnico sea tu verdadero socio, que te asistan con respuestas r\u00e1pidas y que tengan conocimiento del mercado local.<\/span><\/p>\n<h2><b>5. Escalabilidad y evoluci\u00f3n tecnol\u00f3gica<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El retail cambia constantemente y tu marca no puede quedarse atr\u00e1s. Para ello, tu partner tecnol\u00f3gico debe estar constantemente evolucionando. Lanzando nuevas funciones, desarrollando soluciones con IA, etc. Es importante que la herramienta que utilices te ayude resolver tus problemas actuales, pero tambi\u00e9n es fundamental que tenga la visi\u00f3n y los recursos para desarrollar las soluciones que necesitar\u00e1s en el futuro.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un servicio que re\u00fane todas las caracter\u00edsticas que hemos revisado es <\/span><a href=\"https:\/\/involves.com\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involves<\/span><\/a><span style=\"font-weight: 400;\">, que cuenta con una suite de soluciones end to end. <\/span><a href=\"https:\/\/involves.com\/es\/stage\/tienda-perfecta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tienda perfecta<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/involves.com\/es\/stage\/reconocimiento-por-imagenes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reconocimiento de Im\u00e1genes<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/involves.com\/es\/stage\/rutas-inteligentes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rutas inteligentes<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/involves.com\/es\/stage\/retail-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Retail Analytics<\/span><\/a><span style=\"font-weight: 400;\"> y mucho m\u00e1s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres m\u00e1s informaci\u00f3n? Escr\u00edbenos y alguien de nuestro equipo se pondr\u00e1 en contacto contigo a la brevedad.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfBuscas una herramienta para retail? Evita ventas perdidas y quiebres de stock con estos 5 consejos para elegir un socio tecnol\u00f3gico end-to-end.<\/p>\n","protected":false},"author":18,"featured_media":17912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,274],"tags":[],"class_list":["post-17911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tecnologia-e-inteligencia-de-datos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQuieres contratar una herramienta para retail? 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