{"id":17928,"date":"2026-03-06T16:45:16","date_gmt":"2026-03-06T16:45:16","guid":{"rendered":"https:\/\/club.involves.com\/es\/?p=17928"},"modified":"2026-03-31T00:23:17","modified_gmt":"2026-03-31T00:23:17","slug":"involves-stage-y-sinergia-transformando-el-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/involves-stage-y-sinergia-transformando-el-trade-marketing\/","title":{"rendered":"Involves Stage y Sinergia: Transformando el Trade Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El trade marketing se ha vuelto clave para las marcas que est\u00e1n en el retail. Ha pasado de la ejecuci\u00f3n en el <\/span><a href=\"https:\/\/club.involves.com\/es\/las-consecuencias-de-una-mala-implementacion-en-el-pdv\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">punto de venta (PDV)<\/span><\/a><span style=\"font-weight: 400;\"> a una disciplina basada en la inteligencia de datos. En este escenario, Sinergia, una consultora empresarial con m\u00e1s de 10 a\u00f1os de trayectoria, ha logrado posicionarse como un referente de innovaci\u00f3n y eficiencia. A trav\u00e9s de su alianza estrat\u00e9gica con Involves Stage, la empresa no solo super\u00f3 los desaf\u00edos log\u00edsticos de un entorno complejo, sino que estableci\u00f3 un nuevo est\u00e1ndar de excelencia operativa que supera los promedios de la regi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sinergia naci\u00f3 con un enfoque en el desarrollo comercial de peque\u00f1as y medianas empresas. Sin embargo, la pandemia marc\u00f3 un punto de inflexi\u00f3n que los llev\u00f3 a incursionar en el trade marketing. Lo que comenz\u00f3 como una respuesta a una crisis, se convirti\u00f3 en un modelo de negocio disruptivo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al implementar la tecnolog\u00eda de <\/span><a href=\"https:\/\/involves.com\/es\/stage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involves Stage,<\/span><\/a><span style=\"font-weight: 400;\"> Sinergia logr\u00f3 profesionalizar su operaci\u00f3n de campo, ofreciendo a marcas nacionales y transnacionales una visibilidad total sobre sus productos. Hoy, la agencia no solo reporta ejecuciones, sino que entrega datos en tiempo real que permiten a sus clientes tomar decisiones estrat\u00e9gicas inmediatas, consolid\u00e1ndose como una de las principales agencias del pa\u00eds gracias a su enfoque en la disciplina y la estabilidad de la data.<\/span><\/p>\n<h2><b>El desaf\u00edo: Operando a ciegas\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de trabajar con las soluciones de Involves, Sinergia se enfrentaba a las barreras cr\u00edticas de un mercado altamente vol\u00e1til. Operar en Venezuela implica navegar cambios diarios de precios, stock y comportamiento del consumidor, lo que hace que la informaci\u00f3n desactualizada pierda valor r\u00e1pidamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los principales obst\u00e1culos inclu\u00edan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Falta de visibilidad:<\/b><span style=\"font-weight: 400;\"> Era complejo validar ante las marcas que los promotores cumpl\u00edan con sus jornadas y rutas de visita a los Puntos de Venta.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datos obsoletos:<\/b><span style=\"font-weight: 400;\"> La recopilaci\u00f3n manual de informaci\u00f3n o el env\u00edo por correo electr\u00f3nico generaba retrasos cr\u00edticos. Las marcas tomaban decisiones basadas en datos de la semana anterior, lo que resultaba ineficiente, ya que no podr\u00edan aplicar correcciones oportunamente.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intentos fallidos previos:<\/b><span style=\"font-weight: 400;\"> Sinergia busc\u00f3 soluciones internas y otras herramientas de software, pero estas fracasaron debido a la inestabilidad t\u00e9cnica y la incapacidad de operar en modo offline, una caracter\u00edstica indispensable dada la infraestructura tecnol\u00f3gica de la regi\u00f3n.<\/span><\/li>\n<\/ul>\n<h2><b>La soluci\u00f3n: La tecnolog\u00eda como pilar de confianza<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La b\u00fasqueda de encontrar una soluci\u00f3n que validara la eficiencia, el tiempo de trabajo y la estabilidad de la data obtenida desde el punto de venta (PDV), llev\u00f3 a Sinergia a descubrir Involves Stage, que ofrece estabilidad, desarrollo e inmediatez de la data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La implementaci\u00f3n se centr\u00f3 en cuatro ejes fundamentales:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tracking y cumplimiento:<\/b><span style=\"font-weight: 400;\"> Monitoreo en tiempo real v\u00eda GPS, lo que garantiza que el 100% de las rutas y jornadas se cumplan seg\u00fan lo planificado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estandarizaci\u00f3n de auditor\u00edas:<\/b><span style=\"font-weight: 400;\"> Captura de datos estructurada que cubre desde la llegada al PDV hasta la salida, permitiendo una auditor\u00eda completa del ciclo de venta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Status Day:<\/b><span style=\"font-weight: 400;\"> Un sistema de reportes que revela presencia, tiempo en tienda y KPIs espec\u00edficos, transformando la labor del promotor en informaci\u00f3n valiosa de mercado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acompa\u00f1amiento y reentrenamiento:<\/b><span style=\"font-weight: 400;\"> Los supervisores utilizan la plataforma para corregir ejecuciones de forma inmediata, elevando el nivel t\u00e9cnico del equipo de campo de manera constante.<\/span><\/li>\n<\/ul>\n<h4><strong>\ud83d\udc49 Revisa el caso completo de <a href=\"https:\/\/content.involves.com\/es\/caso-sinergia\" target=\"_blank\" rel=\"noopener\">Sinergia aqu\u00ed<\/a><\/strong><\/h4>\n<h2><b>Resultados: Superando la media del mercado<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La alianza entre la metodolog\u00eda de Sinergia y la tecnolog\u00eda de Involves Stage ha arrojado cifras que posicionan a la agencia muy por encima del promedio latinoamericano. La disciplina operativa se refleja en los siguientes indicadores de gesti\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">87% de Logins (Asistencia y puntualidad).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">78% de Visitas efectivas realizadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">83% de Tareas completadas con \u00e9xito en el PDV.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e1s all\u00e1 de los n\u00fameros, el impacto se traduce en tres transformaciones cualitativas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confianza Blindada: La transparencia en los reportes ha elevado el profesionalismo de Sinergia ante la industria transnacional, fortaleciendo la credibilidad de sus operaciones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agilidad en la Toma de Decisiones: Sinergia pas\u00f3 de entregar reportes hist\u00f3ricos a proveer datos \u00abde ayer para hoy\u00bb, permitiendo acciones comerciales en tiempo r\u00e9cord.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nueva Cultura de Trabajo: El rol del promotor ha evolucionado. Gracias a la plataforma, el personal de campo ya no se percibe como simples ejecutores, sino como especialistas de trade marketing enfocados en la eficiencia.<\/span><\/li>\n<\/ol>\n<blockquote><p><span style=\"font-weight: 400;\">\u00abPoder ver m\u00e9tricas y mediciones en tiempo real nos ha ayudado a tener una mejor visual. El \u00e9xito es una combinaci\u00f3n del acompa\u00f1amiento de Involves y nuestra disciplina operativa\u00bb, afirma Jos\u00e9 Corredor, Technology Manager de Sinergia.<br \/>\n<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00bfTu empresa est\u00e1 enfrentado un desaf\u00edo similar? Cont\u00e1ctanos, podemos potenciar tu marca tal como lo hicimos con Sinergia.\u00a0<\/span><\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"5315393\",\n    formId: \"126c5fe1-6bf8-4dfa-af81-aed3fd14ef15\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conoce c\u00f3mo empresa de Trade Marketing logr\u00f3 un 83% de eficiencia usando Involves Stage para optimizar datos en tiempo real<\/p>\n","protected":false},"author":18,"featured_media":17929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[274],"tags":[],"class_list":["post-17928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-e-inteligencia-de-datos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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