{"id":4273,"date":"2017-05-12T19:36:58","date_gmt":"2017-05-12T19:36:58","guid":{"rendered":"https:\/\/clubedotrade.com.br\/?p=4273\/"},"modified":"2023-01-30T19:50:02","modified_gmt":"2023-01-30T19:50:02","slug":"generacion-de-shopper-insights","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/generacion-de-shopper-insights\/","title":{"rendered":"Generaci\u00f3n de shopper insights"},"content":{"rendered":"<p style=\"font-size: 15px;\">Tras el desarrollo de la tecnologia, es evidente, cada vez mayor, la incursi\u00f3n de los medios digitales como una idea de compra y de posicionamiento de una marca.<\/p>\n<p style=\"font-size: 15px;\">Los medios digitales se han convertido para muchos en una estrategia y oportunidad para que los diferentes empresarios peque\u00f1os, medianos y grandes desarrollen una alternativa de venta para cada una de sus marcas.<\/p>\n<p style=\"font-size: 15px;\">Para lograr identificar con qu\u00e9 marcas se esta compitiendo en mayor porcentaje o que marcas se encuetran posicionadas en la web, es claro que algunas de las variables que las empresas deben evaluar inicialmente hace referencia a las opciones que ofrece el mercado.<\/p>\n<p style=\"font-size: 15px;\">Teniendo encuenta un an\u00e1lisis previo de clientes, competencia, precios, cantidades, comportamiento del sector y en general factores que contribuyen al manejo oportuno entre la oferta y la demanda, que busquen incrementar los niveles de venta y como ya se mencion\u00f3 posicionar la marca.<\/p>\n<h2 class=\"\" style=\"color: #0a2d3f; margin-top: 50px !important;\">\u00bfDE D\u00d3NDE SURGE LA IDEA DEL T\u00c9RMINO SHOPPER INSIGHTS?<\/h2>\n<p style=\"font-size: 15px;\">Seg\u00fan Juan Manuel Dominguez, especialista en ventas y director de CEO en TMC Consultores Comerciales, el t\u00e9rmino Shopper Insights nace de la necesidad de generar un an\u00e1lisis y entendimiento de las actitudes y creencias tanto del consumidor como del comprador, y que accionan el comportamiento de compra, en el punto de venta (f\u00edsico o digital), dado que no siempre la compra tiene una ruta directa, lo cual representa un sin n\u00famero de opciones antes de que el cliente realice la compra.<\/p>\n<blockquote class=\"tve_empty_dropzone\"><p>\u00abUn insight es una pieza de informaci\u00f3n o de conocimiento que cambia como vemos una situaci\u00f3n, es un hallazgo irrebatible que deriba de un profundo an\u00e1lisis u entendimiento de las actitudes y creencias\u00bb, ha dito Dominguez.<\/p><\/blockquote>\n<p style=\"font-size: 15px;\">Este tipo de ideas, no solo buscan analizar un aspecto en espec\u00edfico cuando se refiere a las compras, sino por el contrario va desde cambiar radicalmente el comportamiento de compra de un cliente, hasta como lo menciona Dominguez, realizar ajustes desde el punto de vista estructural a funciones, procesos y formatos al interior de cada una de las ventas de las diferentes marcas.<\/p>\n<h2 class=\"\" style=\"color: #0a2d3f; margin-top: 50px !important;\">PARA RECORDAR&#8230;<\/h2>\n<p style=\"font-size: 15px;\">Es importante que los empresarios analicen alternamente otras variables adicionales que incluye el shopper Insights, pues como lo recomienda Dominguez se va a requerir de un adecuado an\u00e1lisis de la informaci\u00f3n y creatividad para llevar a cabo poderosas estrategias que atraigan a los consumidores y compradores.<\/p>\n<p class=\"tve_p_left\" style=\"font-size: 15px;\">Como existen otras variables a tener en cuenta, se podr\u00eda optar por analizar la posici\u00f3n del producto en su punto de venta, imagen de la marca, colores llamativos para vender una marca, necesidades de los compradores y consumidores,<\/p>\n<p class=\"tve_p_left\" style=\"font-size: 15px;\">y un an\u00e1lisis mayor para el caso de productos ubicados en los puntos de venta al interior supermercados de cadena. Esto permitir\u00e1 con el tiempo consolidar la marca e incrementar considerablemente el nivel de ventas.<\/p>\n<p><span class=\"tve_image_frame\"><img fetchpriority=\"high\" decoding=\"async\" class=\"tve_image\" style=\"width: 331px;\" src=\"\/\/dev.clubedotrade.com.br\/wp-content\/uploads\/2017\/06\/1.png\" alt=\"\" width=\"331\" height=\"331\" data-attachment-id=\"4277\" \/><\/span><\/p>\n<h2 class=\"\" style=\"color: #0a2d3f; margin-top: 50px !important;\">SABER QU\u00c9 COMPRAR, UNA IDEA DEPENDIENDO DE QUE LADO EST\u00c9S<\/h2>\n<p style=\"font-size: 15px;\">Desde el punto de vista de comprador o consumidor es importante que desde el momento de la elecci\u00f3n del producto, evalue las diferentes necesidades de compra.<\/p>\n<p style=\"font-size: 15px;\">Las promociones son una manera oportuna de reducir gastos cuando la frecuencia de compra es alta, de lo contrario podr\u00e1 realizar alguna inversi\u00f3n mayor siempre y cuando no le genere cancelar por un producto un mayor valor del que acostumbra a cancelar, para ello el ahorro podr\u00eca ser una opci\u00f2n cuando de manera inmediata no se cuenta con el recurso o que a corto plazo no podr\u00edan adquirir.<\/p>\n<p style=\"font-size: 15px;\">Para el caso de quien ofrece la marca, deber\u00e1 optimizar la informaci\u00f3n que el cliente le ofrece, determinando principalmente peri\u00f3dos del a\u00f1o donde es probable aumentar su nivel de ventas, y esto nos es m\u00e1s que identificar y analizar detalladamente la necesidad del cliente, e incluir variables como clima, fechas, moda, variables o gustos que permitan evidenciar el crecimiento y posicionamiento de la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras el desarrollo de la tecnologia, es evidente, cada vez mayor, la incursi\u00f3n de los medios digitales como una idea de compra y de posicionamiento de una marca. Los medios [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276,277],"tags":[],"class_list":["post-4273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-y-mercado","category-ventas-y-sell-out"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generaci\u00f3n de shopper insights | Club del Trade<\/title>\n<meta name=\"description\" content=\"Desde el punto de vista de shopper es importante que desde el momento de la elecci\u00f3n del producto, evalue las diferentes necesidades de compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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