{"id":4762,"date":"2016-02-27T20:18:20","date_gmt":"2016-02-27T20:18:20","guid":{"rendered":"https:\/\/clubedotrade.com.br\/?p=4762\/"},"modified":"2024-07-01T23:19:27","modified_gmt":"2024-07-01T23:19:27","slug":"planificacion-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing?"},"content":{"rendered":"<h3 style=\"font-size: 15px;\">\u00bfC\u00f3mo conquistar espacio en el Retail?<\/h3>\n<p>Para abordar eficazmente al shopper y conquistar espacio en el retail, la clave est\u00e1 en la planificaci\u00f3n de trade marketing. A continuaci\u00f3n, exploramos las mejores pr\u00e1cticas y t\u00e1cticas para lograrlo.<\/p>\n<h2>Contexto Actual en el Retail<\/h2>\n<p style=\"font-size: 15px;\">En el TradeCast #1, Rubens Sant\u2019Anna contextualiza el escenario actual practicado en los canales de venta. \u201cLo que sucede en la operaci\u00f3n de campo es el reflejo de dos departamentos cr\u00edticos: marketing (preocupado en el posicionamiento) y ventas (preocupado en la entrega). Anteriormente, el poder estaba en las manos del fabricante\u00bb.<\/p>\n<p style=\"font-size: 15px;\">Los resultados se basaban en la credibilidad de la marca, incluso con equipos de ventas mal preparados y falta de <a href=\"https:\/\/club.involves.com\/es\/acciones-de-sell-out-para-mejorar-resultados\/\" target=\"_blank\" rel=\"noopener\">control sobre el sell-out<\/a>. La atenci\u00f3n estaba en los grandes puntos de venta y todo funcionaba.<\/p>\n<p>Hoy en d\u00eda, el consumidor, ahora conocido como el shopper, tiene un papel m\u00e1s relevante. Seg\u00fan Sant\u2019Anna en su libro <em>Planejamento de Marketing Estrat\u00e9gico, \u00ab<\/em>La relaci\u00f3n entre la industria y el retailer est\u00e1 en transici\u00f3n hacia un modelo cooperativo que busca diferenciaci\u00f3n, eficiencia y fidelidad del shopper\u00bb.<\/p>\n<p>Por su lado, Adriano Amui, presidente de Invent y profesor de ESPM, menciona que \u201cEl desaf\u00edo del Trade Marketer es unir los intereses de la compa\u00f1\u00eda y del canal, bajo la mirada del \u2018todo poderoso\u2019 shopper.\u201d<\/p>\n<p>M\u00e1s del <span class=\"bold_text\"><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">70% de las decisiones <\/span><\/span>de compra se realizan en el punto de venta, lo que implica que las ventas dependen de la segmentaci\u00f3n y reconocimiento de comportamientos del consumidor. Es esencial traer diferenciales y <a href=\"https:\/\/club.involves.com\/es\/del-sell-in-al-sell-out\/\" target=\"_blank\" rel=\"noopener\">sincronizar el \u00e1rea comercial con el sell-out.<\/a><\/p>\n<h2 class=\"\" style=\"font-size: 22px; color: #0a2d3f; margin-top: 50px !important;\">Gesti\u00f3n de canales y distribuci\u00f3n<\/h2>\n<p style=\"font-size: 15px;\">La planeaci\u00f3n de trade marketing debe alinearse con la estrategia macro de marketing y adaptarse a diferentes canales, clientes, regiones y categor\u00edas. La ruterizaci\u00f3n y la gu\u00eda de ejecuci\u00f3n son cruciales. Es necesario mapear los puntos clave, definir el mix de categor\u00edas y los materiales promocionales a utilizar.<\/p>\n<h2 class=\"\" style=\"font-size: 22px; color: #0a2d3f; margin-top: 50px !important;\">Diferencia entre trade estrat\u00e9gico y trade operacional<\/h2>\n<p style=\"font-size: 15px;\">Actuar estrat\u00e9gicamente implica m\u00e1s que promociones y merchandising. El merchandising debe activar una planificaci\u00f3n de trade bien definida. Es vital que el departamento de trade marketing tenga un presupuesto propio para planificar y ejecutar estrategias efectivas.<\/p>\n<blockquote><p>El merchandising mal ejecutado, es un riesgo para la empresa. &#8211; Rubens Sant&#8217;Anna<\/p><\/blockquote>\n<p style=\"font-size: 15px;\">La recolecci\u00f3n y auditor\u00eda de datos frecuentes son esenciales para evaluar y ajustar las estrategias. Para ello, la informaci\u00f3n y la tecnolog\u00eda son indispensables.<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Agencia<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Comercio Minorista<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Distribuidor<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Industria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Servicios<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo conquistar espacio en el Retail? Para abordar eficazmente al shopper y conquistar espacio en el retail, la clave est\u00e1 en la planificaci\u00f3n de trade marketing. A continuaci\u00f3n, exploramos las [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[32,36,33,37,34],"class_list":["post-4762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-agencia","tag-comercio-minorista","tag-distribuidor","tag-industria","tag-servicios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing? | Involves Club<\/title>\n<meta name=\"description\" content=\"Conquista espacio en el punto de venta a trav\u00e9s de una planificaci\u00f3n eficiente en tu estrategia, sincronizando ventas y trade marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing? | Involves Club\" \/>\n<meta property=\"og:description\" content=\"Conquista espacio en el punto de venta a trav\u00e9s de una planificaci\u00f3n eficiente en tu estrategia, sincronizando ventas y trade marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-27T20:18:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T23:19:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2017\/04\/img-facebook-post-5-clube-trade.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n - Involves Club\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/34bb71356ae98a0a95d2e8fd139829d6\"},\"headline\":\"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing?\",\"datePublished\":\"2016-02-27T20:18:20+00:00\",\"dateModified\":\"2024-07-01T23:19:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/planificacion-de-trade-marketing.webp\",\"keywords\":[\"Agencia\",\"Comercio Minorista\",\"Distribuidor\",\"Industria\",\"Servicios\"],\"articleSection\":[\"Estrategias de Trade Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/\",\"name\":\"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing? | Involves Club\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/planificacion-de-trade-marketing.webp\",\"datePublished\":\"2016-02-27T20:18:20+00:00\",\"dateModified\":\"2024-07-01T23:19:27+00:00\",\"description\":\"Conquista espacio en el punto de venta a trav\u00e9s de una planificaci\u00f3n eficiente en tu estrategia, sincronizando ventas y trade marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/planificacion-de-trade-marketing.webp\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/planificacion-de-trade-marketing.webp\",\"width\":1400,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/planificacion-de-trade-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/club.involves.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/#\\\/schema\\\/person\\\/34bb71356ae98a0a95d2e8fd139829d6\",\"name\":\"Redacci\u00f3n - Involves Club\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778197669\",\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778197669\",\"contentUrl\":\"https:\\\/\\\/club.involves.com\\\/es\\\/wp-content\\\/litespeed\\\/avatar\\\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778197669\",\"caption\":\"Redacci\u00f3n - Involves Club\"},\"description\":\"Profesionales apasionados del Trade Marketing y colaboradores en nuestra iniciativa Involves Club.\",\"sameAs\":[\"https:\\\/\\\/club.involves.com\\\/es\"],\"url\":\"https:\\\/\\\/club.involves.com\\\/es\\\/author\\\/redaccionclub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing? | Involves Club","description":"Conquista espacio en el punto de venta a trav\u00e9s de una planificaci\u00f3n eficiente en tu estrategia, sincronizando ventas y trade marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing? | Involves Club","og_description":"Conquista espacio en el punto de venta a trav\u00e9s de una planificaci\u00f3n eficiente en tu estrategia, sincronizando ventas y trade marketing.","og_url":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/","og_site_name":"Involves Club","article_published_time":"2016-02-27T20:18:20+00:00","article_modified_time":"2024-07-01T23:19:27+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2017\/04\/img-facebook-post-5-clube-trade.png","type":"image\/png"}],"author":"Redacci\u00f3n - Involves Club","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n - Involves Club","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/"},"author":{"name":"Redacci\u00f3n - Involves Club","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/34bb71356ae98a0a95d2e8fd139829d6"},"headline":"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing?","datePublished":"2016-02-27T20:18:20+00:00","dateModified":"2024-07-01T23:19:27+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/"},"wordCount":432,"commentCount":0,"publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/04\/planificacion-de-trade-marketing.webp","keywords":["Agencia","Comercio Minorista","Distribuidor","Industria","Servicios"],"articleSection":["Estrategias de Trade Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/","url":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/","name":"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing? | Involves Club","isPartOf":{"@id":"https:\/\/club.involves.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/04\/planificacion-de-trade-marketing.webp","datePublished":"2016-02-27T20:18:20+00:00","dateModified":"2024-07-01T23:19:27+00:00","description":"Conquista espacio en el punto de venta a trav\u00e9s de una planificaci\u00f3n eficiente en tu estrategia, sincronizando ventas y trade marketing.","breadcrumb":{"@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/#primaryimage","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/04\/planificacion-de-trade-marketing.webp","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2026\/04\/planificacion-de-trade-marketing.webp","width":1400,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/es\/planificacion-de-trade-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 tener una planeaci\u00f3n de trade marketing?"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/es\/#website","url":"https:\/\/club.involves.com\/es\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/es\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/es\/#\/schema\/person\/34bb71356ae98a0a95d2e8fd139829d6","name":"Redacci\u00f3n - Involves Club","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778197669","url":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778197669","contentUrl":"https:\/\/club.involves.com\/es\/wp-content\/litespeed\/avatar\/7f86e6d7f8d06d9bd62a812e2038b0ce.jpg?ver=1778197669","caption":"Redacci\u00f3n - Involves Club"},"description":"Profesionales apasionados del Trade Marketing y colaboradores en nuestra iniciativa Involves Club.","sameAs":["https:\/\/club.involves.com\/es"],"url":"https:\/\/club.involves.com\/es\/author\/redaccionclub\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/4762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/comments?post=4762"}],"version-history":[{"count":4,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/4762\/revisions"}],"predecessor-version":[{"id":16975,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/posts\/4762\/revisions\/16975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media\/17975"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/media?parent=4762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/categories?post=4762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/es\/wp-json\/wp\/v2\/tags?post=4762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}