{"id":6847,"date":"2017-01-03T13:40:42","date_gmt":"2017-01-03T13:40:42","guid":{"rendered":"https:\/\/clubedotrade.com.br\/sin-categorizar\/desafios-do-trade-marketing\/"},"modified":"2023-01-30T18:02:14","modified_gmt":"2023-01-30T18:02:14","slug":"desafios-del-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/desafios-del-trade-marketing\/","title":{"rendered":"Lo que el mercado puede decir sobre los desaf\u00edos del trade marketing"},"content":{"rendered":"<p style=\"font-size: 15px;\">C\u00f3mo obtener los mejores resultados en b\u00fasqueda de la ejecuci\u00f3n perfecta sobreel punto de vista y las necesidades de los diferentes players.<\/p>\n<p style=\"font-size: 15px;\">\u00bfYa se sinti\u00f3 como en un laberinto, como si el trade marketing exigiera de ud una soluci\u00f3n diferente cada d\u00eda? Tal vez sea una sensaci\u00f3n com\u00fan, natural de un \u00e1rea que exige tantos resultados adem\u00e1s de una diversidad de pleyers y de p\u00fablicos con los cuales interactuar.<\/p>\n<p style=\"font-size: 15px;\">Durante el Agile Experience 2016, el mayor evento de trade marketing de Brasil que ocurri\u00f3 en Florian\u00f3polis, el Club del Trade aprovech\u00f3 la oportunidad para conversar con varios profesionales de cada \u00e1rea con el fin de descubrir las principales inquietudes del mercado.<\/p>\n<p style=\"font-size: 15px;\">Fueron dos d\u00edas de conferencias y networking que reunieron empresas de diferentes perfiles y proporcionaron un intercambio de ideas inigualable.<\/p>\n<p style=\"font-size: 15px;\">Algunas declaraciones tocaron detalles cruciales para la evoluci\u00f3n del trade. Hicimos esta secci\u00f3n a fin de compartir con los lectores del Club opiniones que,muchas veces, son de com\u00fan acuerdo. \u00a1Interesante reflexi\u00f3n!<\/p>\n<p style=\"font-size: 15px;\">Son diferentes perspectivas sobre una pr\u00e1ctica que pide cuidados y planificaci\u00f3n desde la fase de idealizaci\u00f3n.<\/p>\n<h2 class=\"\" style=\"color: #0a2d3f; margin-top: 50px !important;\">\u00bfCU\u00c1LES SON LOS DESAF\u00cdOS DEL TRADE MARKETING?<\/h2>\n<p>El primero a opinar es el Gerente de trade marketing de Vulcabras Azaleia, GustavoPalma. El hace la gesti\u00f3n de operaciones de Olympikus y ya fue personaje de un art\u00edculoque repercuti\u00f3 muy bien aqu\u00ed en el blog con una historia de \u00e9xito en la carrera.<\/p>\n<ul class=\"tve_ul tve_ul4 tve_blue\">\n<li class=\"\">Sepa m\u00e1s sobre <a class=\"\" href=\"https:\/\/clubedotrade.com.br\/es\/blog\/trade-marketing-impulsionou-resultados-carreira\/\" target=\"_blank\" rel=\"noopener\">\u00abEl trade marketing que impuls\u00f3 resultados y carrera\u00bb<\/a><\/li>\n<\/ul>\n<p>La operaci\u00f3n fue un caso de reposicionamiento de marca. Desde el logotipo hasta laexposici\u00f3n de los productos en la vitrina, todo fue repensado para que Olympikus estuvieraentre los l\u00edderes de venta de su categor\u00eda.<\/p>\n<p style=\"font-size: 15px; margin-bottom: 0px !important;\">A\u00fan as\u00ed, siempre hay lo que mejorar. Vea el video debajo para descubrir cu\u00e1l es el principal desaf\u00edo del trade en la visi\u00f3n de Gustavo.<\/p>\n<h2 class=\"\" style=\"color: #0a2d3f; margin-top: 50px !important;\">COMO EST\u00c1 SU INVERSI\u00d3N?<\/h2>\n<p style=\"font-size: 15px;\">Para el Senior Customer Marketing Group Manager de L\u2019Or\u00e9al, Raphael Hanoh, esnecesario m\u00e1s que esmerarse en el budget del trade marketing. Es a partir decomprobar la efectividad del \u00e1rea que la inversi\u00f3n ser\u00e1 garantizada:<\/p>\n<h2 class=\"\" style=\"color: #0a2d3f; margin-top: 50px !important;\">GESTI\u00d3N DE RUTINA<\/h2>\n<p style=\"font-size: 15px;\">Para la Coordinadora General de Marketing, Comunicaci\u00f3n, P&amp;D y Memoria en Cocamar, Cristiane Kondo, el foco en el equipo es fundamental. La empresa trabaja con gesti\u00f3n de rutina como forma de driblar las dificultades, el foco en el equipo es fundamental. La empresa trabaja con gesti\u00f3n de la rutina como forma de driblar las dificultades de inestabilidad al momento de contratar personas.<\/p>\n<h2 class=\"\" style=\"color: #0a2d3f; margin-top: 50px !important;\">EDUCACI\u00d3N DEL MERCADO<\/h2>\n<p style=\"font-size: 15px;\">La General Manager de Marco Marketing Consultant y presidente del Comite de Trade Marketing de la AMPRO, Ana Paula de Andrade, hizo un resumen que dej\u00f3 clara necesidad de dedicar mucha atenci\u00f3n a la punta de la operaci\u00f3n.<\/p>\n<p style=\"font-size: 15px;\">De nada sirve en todos los puntos de planificaci\u00f3n del trade sin la garant\u00eda que la informaci\u00f3n recolectada en campo ser\u00e1 analizada de forma inteligente y transformada en conocimiento.<\/p>\n<p style=\"font-size: 15px;\">Esta es la opini\u00f3n de una profesional que representa las agencias de Live Marketing en el mercado:<\/p>\n<p style=\"font-size: 15px;\">La oportunidad de presenciar este intercambio de experiencias fue enriquecedora.<\/p>\n<p style=\"font-size: 15px;\">Con tantos desaf\u00edos y cambios constantes, solo existe una seguridad: el conocimiento ser\u00e1 siempre indispensable para quien quiere estar al frente.<\/p>\n<p style=\"font-size: 15px;\">Garantice su lugar en el punto de encuentro m\u00e1s selecto de profesionales de trade marketing. Haga su registro y garantice acceso a todos los contenidos del Club:<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Agencia<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Comercio Minorista<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Distribuidor<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Industria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Servicios<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Los desaf\u00edos del trade marketing para obtener los mejores resultados en b\u00fasqueda de la ejecuci\u00f3n perfecta.<\/p>\n","protected":false},"author":4,"featured_media":3031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,276],"tags":[32,36,33,37,34],"class_list":["post-6847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-y-mercado","tag-agencia","tag-comercio-minorista","tag-distribuidor","tag-industria","tag-servicios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que o mercado pode dizer sobre os desafios do trade marketing<\/title>\n<meta name=\"description\" content=\"Los desaf\u00edos del trade marketing para obtener los mejores resultados en b\u00fasqueda de la ejecuci\u00f3n perfecta: sepa m\u00e1s en en Club del Trade!\" \/>\n<meta name=\"robots\" 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