{"id":6906,"date":"2016-10-11T12:38:22","date_gmt":"2016-10-11T12:38:22","guid":{"rendered":"https:\/\/clubedotrade.com.br\/sin-categorizar\/lugar-trade-marketing\/"},"modified":"2023-01-30T18:04:38","modified_gmt":"2023-01-30T18:04:38","slug":"trade-marketing-en-las-empresas","status":"publish","type":"post","link":"https:\/\/club.involves.com\/es\/trade-marketing-en-las-empresas\/","title":{"rendered":"Cu\u00e1l es el lugar del trade marketing?"},"content":{"rendered":"<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">Cuando nuestro equipo estuvo en Apas, a mediados de 2015, entender el panorama del trade marketing en Brasil era uno de los principales asuntos y objetivos. Para eso hicimos <a class=\"\" href=\"https:\/\/clubedotrade.com.br\/blog\/processos-do-trade-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">una encuesta con los representantes de las empresas<\/a> que hallamos all\u00e1. Entrevistamos profesionales de industrias, agencias y otros modelos de negocio con todas las estructuras de trade que puedas imaginar.<\/span><\/p>\n<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">Lo que notamos es que todav\u00eda existe un escenario de gran inmadurez en relaci\u00f3nal trade marketing. Cuando cuestionamos a las personas sobre cu\u00e1l sector de trade responden, siempre ten\u00edamos momentos de reflexi\u00f3n: \u00bfComercial?\u00bfMarketing? \u00bfAmbos? Eran respuestas muy vagas, pero tambi\u00e9n un oc\u00e9ano azul para que escribi\u00e9ramos sobre un asunto que tan bien conocemos.<\/span><\/p>\n<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">Por eso resolv\u00ed buscar libros e intentar traer un concepto del lugar exacto que el trade debe estar.<\/span><\/p>\n<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">Lo m\u00e1s interesante es que inclusive en el universo acad\u00e9mico, no hay unanimidad sobre el tema, pues se necesita entender diferentes contextos hist\u00f3ricos del mundo. En el libro Trade Marketing &#8211; Estrategias de Distribuci\u00f3n y Ejecuci\u00f3n de Ventas, la especificaci\u00f3n cronol\u00f3gica es abordada desde la d\u00e9cada de 90 hasta la actualidad.<\/span><\/p>\n<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">Para entender de qu\u00e9 estamos hablando, basta echar un vistazo <a class=\"\" href=\"https:\/\/clubedotrade.com.br\/blog\/departamento-de-trade-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">al material que preparamos<\/a> sobre este asunto hace un tiempo atr\u00e1s.\u00a0<\/span><\/p>\n<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">Despu\u00e9s de mucha evoluci\u00f3n, hoy sabemos que trade marketing va m\u00e1s all\u00e1 de responder apenas al sector comercial, o exclusivamente al de marketing. Tambi\u00e9n no podemos decir que el trade marketing tiene como objetivo final impactar al shopper.<\/span><\/p>\n<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">El trade es el punto de uni\u00f3n de todos los sectores para que todos alcancen el mismo objetivo.<\/span><\/p>\n<p style=\"font-size: 15px;\">Creo que este ejemplo muestra bien lo que quise expresar en palabras. \u00a1Para resumirlo, el trade no tiene un lugar espec\u00edfico, pues est\u00e1 en todos lados! \u00bfConcuerda conmigo? \u00bfCree que esta tambi\u00e9n es una visi\u00f3n err\u00f3nea? \u00a1Use elespacio de comentarios y colabore en la reflexi\u00f3n!<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Agencia<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Comercio Minorista<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Distribuidor<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Industria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Servicios<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>El trade marketing en las empresas tiene un escenario de gran inmadurez. El trade es el punto de uni\u00f3n de todos los sectores. <\/p>\n","protected":false},"author":4,"featured_media":6909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[32,36,33,37,34],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-agencia","tag-comercio-minorista","tag-distribuidor","tag-industria","tag-servicios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cu\u00e1l es el lugar del trade marketing en las empresas? | Club del Trade<\/title>\n<meta name=\"description\" content=\"El trade marketing en las empresas tiene un escenario de gran inmadurez. El trade es el punto de uni\u00f3n de todos los sectores. 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