{"id":10946,"date":"2018-04-04T10:40:22","date_gmt":"2018-04-04T10:40:22","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=10946\/"},"modified":"2023-01-24T19:13:45","modified_gmt":"2023-01-24T19:13:45","slug":"dicas-cross-merchandising","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/dicas-cross-merchandising\/","title":{"rendered":"Dicas de cross-merchandising: saiba como potencializar suas vendas!"},"content":{"rendered":"<p><iframe title=\"Dicas de Cross Merchandising - TradeDrops #1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BOcplEjrBf4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>O QUE \u00c9 CROSS-MERCHANDISING?<\/h2>\n<p><span style=\"font-weight: 400;\">O <em>cross-merchandising<\/em> \u00e9 uma t\u00e9cnica de <a href=\"https:\/\/club.involves.com\/blog\/o-que-e-merchandising\/\"><em>merchandising<\/em><\/a> usada para expor produtos de categorias diferentes com rela\u00e7\u00e3o direta de consumo. Ou seja: s\u00e3o mercadorias que se complementam e que podem ser colocadas lado a lado no PDV com o objetivo de alavancar as vendas.<\/span><\/p>\n<h2>POR EXEMPLO<\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea j\u00e1 deve ter se deparado, dentro de um supermercado, com pacotinhos de queijo ralado pendurados na g\u00f4ndola ao lado do macarr\u00e3o ou mesmo do molho de tomate. Ou ainda cereais e achocolatados expostos pr\u00f3ximos ao leite, salgadinhos e petiscos ao lado das cervejas, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse cruzamento de produtos proporciona uma comodidade no momento da compra. O <em>shopper<\/em> economiza tempo e percurso dentro da loja. Al\u00e9m disso, ele pode acabar incluindo o item no carrinho mesmo que n\u00e3o houvesse inten\u00e7\u00e3o de compra.<\/span><\/p>\n<h2>DICAS<\/h2>\n<p>Ent\u00e3o, a\u00ed v\u00e3o algumas dicas para o sucesso do seu <em>cross-merchandising<\/em>:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saiba quem s\u00e3o seus clientes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Escolha uma tem\u00e1tica para criar a exibi\u00e7\u00e3o dos produtos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surpreenda o<em> shopper<\/em><\/span><\/li>\n<\/ul>\n<p>Quer saber mais? Assista ao v\u00eddeo acima e depois confira <a href=\"https:\/\/club.involves.com\/blog\/cross-merchandising\/\">este post completo sobre o assunto<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O primeiro v\u00eddeo da s\u00e9rie TradeDrops do Clube do Trade apresenta dicas infal\u00edveis de cross-merchandising para alavancar as vendas e explorar ao m\u00e1ximo as oportunidades em loja. Assista agora!<\/p>\n","protected":false},"author":4,"featured_media":11066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417,419],"tags":[],"class_list":["post-10946","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-execucao-no-pdv","category-performance-e-sell-out","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas relevantes de cross-merchandising | Involves Club<\/title>\n<meta name=\"description\" content=\"Quer algumas dicas de como estruturar os seus produtos usando t\u00e9cnicas de cross-merchandising? D\u00e1 uma olhada nesse conte\u00fado do Involves Club!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/dicas-cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas relevantes de cross-merchandising | Involves Club\" \/>\n<meta property=\"og:description\" content=\"Quer algumas dicas de como estruturar os seus produtos usando t\u00e9cnicas de cross-merchandising? 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