{"id":11186,"date":"2018-04-13T08:34:17","date_gmt":"2018-04-13T08:34:17","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=11186\/"},"modified":"2023-01-24T18:30:03","modified_gmt":"2023-01-24T18:30:03","slug":"o-que-faz-um-promotor-de-vendas","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/o-que-faz-um-promotor-de-vendas\/","title":{"rendered":"TradeDrops #2 \u2013 O que faz um promotor de vendas?"},"content":{"rendered":"<p><iframe title=\"O que faz um promotor de vendas? TradeDrops #2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/w6VJsJDnx2Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>QUEM \u00c9 O PROMOTOR DE VENDAS?<\/h2>\n<p><span style=\"font-weight: 400;\">O promotor \u00e9 o profissional respons\u00e1vel por visitar as lojas e fazer o reporte de todas as informa\u00e7\u00f5es necess\u00e1rias \u00e1 empresa.\u00a0<\/span>Todos os dias, esse profissional sai de casa com um roteiro previamente definido pelo supervisor ou coordenador da opera\u00e7\u00e3o.<\/p>\n<h2>QUAIS S\u00c3O AS ATIVIDADES DO PROMOTOR NO PDV?<\/h2>\n<p>Ao chegar no ponto de venda, o promotor \u00e9 respons\u00e1vel por auditar informa\u00e7\u00f5es e cumprir atividades b\u00e1sicas. Um <em>checklist<\/em> completo deve incluir:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seguir o roteiro<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fazer <em>check-in<\/em> na loja<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verificar a exposi\u00e7\u00e3o do produto e auditar as a\u00e7\u00f5es em loja<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Registrar fotos da g\u00f4ndola<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reportar os indicadores solicitados pelo supervisor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verificar o estoque do produto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversar e garantir o bom relacionamento com o gerente de loja<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prestar apoio a a\u00e7\u00f5es promocionais<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organizar o <em>merchandising<\/em><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Esclarecer d\u00favidas de clientes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aproveitar possibilidades de aumentar o <em>share<\/em> da marca<\/span><\/li>\n<\/ul>\n<h2>VALE LEMBRAR<\/h2>\n<p>Sem o promotor de vendas, o trade marketing n\u00e3o acontece. Afinal, \u00e9 o promotor quem est\u00e1 na ponta coletando informa\u00e7\u00f5es e cuidando da exposi\u00e7\u00e3o do produto. A \u00fanica garantia de uma execu\u00e7\u00e3o bem feita \u00e9 o bom trabalho da equipe de campo.<\/p>\n<p>Quer saber mais? Acesse o post completo sobre <a href=\"https:\/\/club.involves.com\/blog\/promotor-de-vendas\/\">o que faz um promotor de vendas!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que faz um promotor de vendas? Confira um conte\u00fado direto ao ponto, para voc\u00ea entender o trabalho desse profissional e a import\u00e2ncia dele para o sucesso da execu\u00e7\u00e3o de trade. <\/p>\n","protected":false},"author":4,"featured_media":11188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[418],"tags":[],"class_list":["post-11186","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-gestao-de-equipes-de-campo","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que faz um promotor de vendas? - TradeDrops #2<\/title>\n<meta name=\"description\" content=\"O que faz um promotor de vendas? 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