{"id":11595,"date":"2018-04-15T09:03:17","date_gmt":"2018-04-15T09:03:17","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=11595"},"modified":"2023-01-24T18:29:52","modified_gmt":"2023-01-24T18:29:52","slug":"aprenda-o-que-e-planograma","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/aprenda-o-que-e-planograma\/","title":{"rendered":"TradeDrops #4 \u2013 O que \u00e9 planograma?"},"content":{"rendered":"<p><iframe title=\"O que \u00e9 Planograma? Aprenda agora! TradeDrops #4\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cYfng3tY1FQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>O QUE \u00c9 PLANOGRAMA?<\/h2>\n<p>O planograma nada mais \u00e9 do que o desenho gr\u00e1fico de como os produtos devem ser expostos no ponto de venda, de acordo com sortimento ou gerenciamento por categoria.<\/p>\n<h2>COMO CRIAR UM PLANOGRAMA?<\/h2>\n<p>A cria\u00e7\u00e3o dessa representa\u00e7\u00e3o gr\u00e1fica \u00e9 feita com base em uma variedade de quest\u00f5es. Muitos estudos e negocia\u00e7\u00f5es fazem parte do processo, que tem como principal objetivo garantir o melhor fluxo de consumidores poss\u00edvel na loja. Quatro quest\u00f5es principais devem ser consideradas durante o processo:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visibilidade da mercadoria\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">Comodidade e facilidade de acesso pelo consumidor<\/li>\n<li style=\"font-weight: 400;\">Est\u00edmulo para a compra<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem positiva da marca<\/span><\/li>\n<\/ul>\n<h2>PONTO CRUCIAL<\/h2>\n<p>\u00c9 claro que n\u00e3o basta entregar o planograma perfeito para a equipe de campo sem que promotores e supervisores entendam o papel desse documento e recebam treinamentos constantes com atualiza\u00e7\u00f5es e tend\u00eancias.<\/p>\n<p>Lembre-se sempre: o sucesso no ponto de venda est\u00e1 fortemente atrelado ao trabalho realizado pelo seu time em campo.<\/p>\n<ul>\n<li>Quer saber mais? Leia nosso conte\u00fado sobre <a href=\"https:\/\/club.involves.com\/blog\/como-utilizar-o-planograma-no-momento-da-reposicao\/\">como utilizar o planograma ao fazer a reposi\u00e7\u00e3o<\/a>.<\/li>\n<\/ul>\n<p>Para saber mais sobre a import\u00e2ncia do planograma acesse o post completo dedicado ao <a href=\"https:\/\/club.involves.com\/blog\/o-que-e-planograma\/\">conceito de planograma.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O planograma \u00e9 fundamental para manter sua estrat\u00e9gia no ponto de venda. Assista ao TradeDrops para entender os benef\u00edcios dessa ferramenta no ponto de venda. <\/p>\n","protected":false},"author":4,"featured_media":11829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417],"tags":[],"class_list":["post-11595","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-execucao-no-pdv","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 planograma? Aprenda agora! TradeDrops #3<\/title>\n<meta name=\"description\" content=\"Com d\u00favidas sobre o que \u00e9 um planograma? Acesse o TradeDrops e fique por dentro de todas as vantagens de organizar seus produtos no PDV!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/aprenda-o-que-e-planograma\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 planograma? Aprenda agora! TradeDrops #3\" \/>\n<meta property=\"og:description\" content=\"Com d\u00favidas sobre o que \u00e9 um planograma? 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