{"id":11598,"date":"2018-04-15T09:04:53","date_gmt":"2018-04-15T09:04:53","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=11598"},"modified":"2023-01-24T18:19:06","modified_gmt":"2023-01-24T18:19:06","slug":"como-funciona-o-gerenciamento-por-categorias","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/como-funciona-o-gerenciamento-por-categorias\/","title":{"rendered":"Gerenciamento por categorias no trade marketing \u2013 TradeDrops #5"},"content":{"rendered":"<p><iframe title=\"Como funciona o Gerenciamento por Categorias no Trade Marketing? TradeDrops #5\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/O6YWVNvRXYM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>O QUE \u00c9 GERENCIAMENTO POR CATEGORIAS?<\/h2>\n<p>GC, para os \u00edntimos, \u00e9 uma t\u00e9cnica de merchandising que organiza grupos de produtos derivados e complementares. \u00c9 um processo estrat\u00e9gico que acontece entre varejista e fornecedor que, juntos, definem qual \u00e9 a melhor categoriza\u00e7\u00e3o das mercadorias, considerando as necessidades do <em>shopper<\/em>.<\/p>\n<h2>POR QUE \u00c9 NECESS\u00c1RIO?<\/h2>\n<p>Al\u00e9m de auxiliar no conhecimento sobre os h\u00e1bitos de compra do consumidor, o gerenciamento por categorias torna a experi\u00eancia de compra mais agrad\u00e1vel e pr\u00e1tica. A t\u00e9cnica tamb\u00e9m combate ruptura de g\u00f4ndola e oferece diversos outros benef\u00edcios \u00e0 marca. Entre eles:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Melhor desempenho nas vendas<\/li>\n<li style=\"font-weight: 400;\">Maior rentabilidade<\/li>\n<li style=\"font-weight: 400;\">Fideliza\u00e7\u00e3o do consumidor<\/li>\n<li style=\"font-weight: 400;\">Mais facilidade na gest\u00e3o de compras<\/li>\n<li>Conquista de novos clientes<\/li>\n<\/ul>\n<h2>OS TIPOS DE CATEGORIAS<\/h2>\n<p>As categorias s\u00e3o definidas de acordo com o papel que desempenham e a capacidade que possuem de atrair o<em> shopper<\/em> ao PDV.\u00a0 S\u00e3o quatro as classifica\u00e7\u00f5es: destino, rotina, ocasional e conveni\u00eancia.<\/p>\n<p>Quer saber mais sobre cada uma delas?<\/p>\n<p>Acesse o post completo sobre <a href=\"https:\/\/club.involves.com\/blog\/gerenciamento-por-categoria\/\">gerenciamento por categoria<\/a>, que tamb\u00e9m conta com um passo a passo para uma implementa\u00e7\u00e3o de sucesso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O gerenciamento por categorias pode ser um assunto complexo, mas o Clube do Trade simplificou tudo em um minuto para voc\u00ea. Assista ao TradeDrops para conferir!<\/p>\n","protected":false},"author":4,"featured_media":11830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,417],"tags":[],"class_list":["post-11598","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-execucao-no-pdv","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerenciamento por categorias no trade marketing? TradeDrops #5<\/title>\n<meta name=\"description\" content=\"O que \u00e9 gerenciamento de categorias e como isso se aplica ao trade marketing? 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