{"id":11600,"date":"2018-05-11T09:07:01","date_gmt":"2018-05-11T09:07:01","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=11600"},"modified":"2023-01-24T15:08:58","modified_gmt":"2023-01-24T15:08:58","slug":"o-que-faz-um-analista-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/o-que-faz-um-analista-de-trade-marketing\/","title":{"rendered":"TradeDrops #6 \u2013 O que faz um analista de trade marketing?"},"content":{"rendered":"<p><iframe title=\"O que faz um Analista de Trade Marketing? Descubra agora - TradeDrops #6\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TrePQz8Bigs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>AFINAL, O QUE FAZ O ANALISTA DE TRADE?<\/h2>\n<p>O analista de trade marketing \u00e9 o profissional que <strong>desempenha todas as a\u00e7\u00f5es diretamente relacionadas ao ponto de venda<\/strong>.<\/p>\n<p>Algumas das principais responsabilidades incluem a negocia\u00e7\u00e3o dos melhores PDVs, o estudo do comportamento do <em>shopper<\/em>, a organiza\u00e7\u00e3o de materiais de <em>merchandising<\/em>. a orienta\u00e7\u00e3o das equipes de campo e a an\u00e1lise de todos os dados referentes \u00e0s campanhas de venda.<\/p>\n<h2>QUAIS S\u00c3O AS VANTAGENS?<\/h2>\n<p>S\u00e3o muitos os benef\u00edcios adquiridos com o trabalho feito pelo analista de trade marketing, tanto para a ind\u00fastria quanto para o pr\u00f3prio consumidor. Entre eles, podemos citar:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A previs\u00e3o de poss\u00edveis falhas<\/span><\/li>\n<li style=\"font-weight: 400;\">O aumento na participa\u00e7\u00e3o do mercado<\/li>\n<li style=\"font-weight: 400;\">A melhoria na disponibilidade dos produtos no PDV<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O impulsionamento das vendas<\/span><\/li>\n<li>O direcionamento de processos<\/li>\n<\/ul>\n<h2>QUAIS INFORMA\u00c7\u00d5ES O ANALISTA AVALIA?<\/h2>\n<p>Basicamente, este profissional tem contato direto com n\u00fameros e estuda todos os dados e informa\u00e7\u00f5es capturados nos pontos de venda com o objetivo de aumentar a lucratividade da marca.<\/p>\n<p>No dia a dia, o analista de trade marketing acompanha relat\u00f3rios de: pre\u00e7os, participa\u00e7\u00e3o em g\u00f4ndola, rentabilidade de cada PDV, cumprimento da agenda por promotores e dados de <em>sell-in<\/em> e <em>sell-out<\/em>.<\/p>\n<p>Temos um post completo no Involves Club que aborda outros t\u00f3picos relacionados \u00e0 fun\u00e7\u00e3o. <a href=\"https:\/\/club.involves.com\/blog\/\">Acesse aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em um minuto, voc\u00ea vai entender a import\u00e2ncia do analista de trade marketing em uma opera\u00e7\u00e3o de trade marketing. Confira agora o TradeDrops!<\/p>\n","protected":false},"author":4,"featured_media":11837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[418],"tags":[],"class_list":["post-11600","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-gestao-de-equipes-de-campo","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analista de trade marketing: qual sua fun\u00e7\u00e3o? - TradeDrops #6<\/title>\n<meta name=\"description\" content=\"Descubra quais s\u00e3o as principais atribui\u00e7\u00f5es de um Analista de Trade Marketing e o motivo desse profissional ser essencial em todas as opera\u00e7\u00f5es!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/o-que-faz-um-analista-de-trade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analista de trade marketing: qual sua fun\u00e7\u00e3o? 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