{"id":11838,"date":"2018-05-11T11:00:12","date_gmt":"2018-05-11T11:00:12","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=11838"},"modified":"2023-01-24T15:09:10","modified_gmt":"2023-01-24T15:09:10","slug":"checklist-de-execucao-perfeita-para-o-canal-farma","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/checklist-de-execucao-perfeita-para-o-canal-farma\/","title":{"rendered":"O checklist da execu\u00e7\u00e3o perfeita para o canal farma"},"content":{"rendered":"<p><iframe title=\"Checklist de execu\u00e7\u00e3o no canal farma.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wPitTGuJc48?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>com Rodrigo Andrade, Profarma<\/h2>\n<p><span style=\"font-weight: 400;\">Conhe\u00e7a os desafios enfrentados pelo time de campo e descubra o passo a passo para uma execu\u00e7\u00e3o perfeita no canal farma. O convidado da vez \u00e9 o analista comercial Rodrigo Andrade, da Profarma, o <em>player<\/em> mais diversificado do setor de sa\u00fade do Brasil.<\/span><\/p>\n<h2>Particularidades do trade marketing no canal farma<\/h2>\n<p><span style=\"font-weight: 400;\">As opera\u00e7\u00f5es de trade marketing voltadas ao canal farma t\u00eam peculiaridades e curiosidades atreladas a elas, que s\u00e3o bem diferentes de outros canais. Voc\u00ea sabe quais s\u00e3o essas diferen\u00e7as?<\/span><\/p>\n<h2><b>Desafios da execu\u00e7\u00e3o pelo time de campo<\/b><\/h2>\n<p>Para que as a\u00e7\u00f5es de trade atinjam o objetivo tra\u00e7ado, o trabalho de promotores e supervisores em campo \u00e9 essencial.\u00a0 Um dos desafios da Profarma era obter uma vis\u00e3o geral sobre os pontos de venda visitados e o controle de ruptura &#8211; problema que foi resolvido com a ado\u00e7\u00e3o da tecnologia, que possibilita o envio de dados do PDV em tempo real ao <em>backoffice<\/em>.<\/p>\n<h2><b>O checklist da execu\u00e7\u00e3o perfeita<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para otimizar o trabalho da equipe de campo e atingir a execu\u00e7\u00e3o perfeita, a Profarma desenvolveu um passo-a-passo que trouxe muitos benef\u00edcios tanto \u00e0 rotina dos profissionais envolvidos quanto \u00e0 empresa em si. Assista \u00e0 transmiss\u00e3o completa para saber o que mudou e quais foram as principais vantagens observadas ap\u00f3s a implementa\u00e7\u00e3o de uma nova ideia.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>com Rodrigo Andrade, Profarma Conhe\u00e7a os desafios enfrentados pelo time de campo e descubra o passo a passo para uma execu\u00e7\u00e3o perfeita no canal farma. O convidado da vez \u00e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417,419],"tags":[],"class_list":["post-11838","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-execucao-no-pdv","category-performance-e-sell-out","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O checklist de execu\u00e7\u00e3o perfeita para o canal farma | Clube do Trade<\/title>\n<meta name=\"description\" content=\"Voc\u00ea conhece as particularidades do trade marketing no canal farma? 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