{"id":12156,"date":"2018-05-25T17:08:11","date_gmt":"2018-05-25T17:08:11","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12156"},"modified":"2023-01-24T15:05:07","modified_gmt":"2023-01-24T15:05:07","slug":"o-que-e-estrategia-omnichannel","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/o-que-e-estrategia-omnichannel\/","title":{"rendered":"TradeDrops #7 &#8211; O que \u00e9 Omnichannel?"},"content":{"rendered":"<p><iframe title=\"O que \u00e9 Omnichannel? Conhe\u00e7a a estrat\u00e9gia! TradeDrops #7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n34RXFp2qvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>O CONCEITO OMNICHANNEL<\/h2>\n<p>Uma empresa que opta por estar presente em diversos canais de venda, f\u00edsicos e digitais, segue o padr\u00e3o <em>omnichannel<\/em> de neg\u00f3cio. Mas n\u00e3o basta apenas ter diversas abordagens. Para que a opera\u00e7\u00e3o seja de sucesso, \u00e9 preciso proporcionar a mesma experi\u00eancia ao<em> shopper<\/em>, em qualquer um desses canais.<\/p>\n<h2>UMA EXPERI\u00caNCIA OMNICHANNEL DE SUCESSO<\/h2>\n<p>Quando a marca consegue oferecer uma experi\u00eancia <em>omnichannel<\/em> que atende as necessidades do consumidor, al\u00e9m de ser pr\u00e1tica, simples e objetiva, atendendo \u00e0s expectativas do usu\u00e1rio, as vantagens s\u00e3o in\u00fameras. Dentre as principais est\u00e3o:<\/p>\n<ul>\n<li>A fideliza\u00e7\u00e3o da marca por parte do cliente;<\/li>\n<li>As maiores chances de novas compras no futuro;<\/li>\n<li>A probabilidade de indica\u00e7\u00e3o positiva da loja;<\/li>\n<li>Uma abordagem de venda mais assertiva e abrangente;<\/li>\n<li>O aumento da lucratividade.<\/li>\n<\/ul>\n<h2>O QUE DIZEM AS PESQUISAS?<\/h2>\n<p>Independente do canal de venda escolhido pelo <em>shopper<\/em>, seja pela loja f\u00edsica ou atrav\u00e9s de acessos via computadores, <em>tablets<\/em>, <em>smartphones<\/em> ou at\u00e9 mesmo por contato telef\u00f4nico, a experi\u00eancia precisa ser integrada.<\/p>\n<p>Quando isso ocorre, o consumidor satisfeito chega a gastar at\u00e9 30% a mais nas compras, diferente daqueles que encontram dificuldades nas opera\u00e7\u00f5es <em>omnichannel<\/em>.\u00a0Os dados s\u00e3o de uma pesquisa do IDC Retail Insights.<\/p>\n<p>Quer saber mais sobre o conceito omnichannel? <a href=\"https:\/\/club.involves.com\/blog\/omnichannel\/\">Acesse o post completo<\/a> sobre o assunto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tudo o que voc\u00ea precisa saber sobre omnichannel em pouco tempo: assista ao TradeDrops e entenda esse conceito para desenvolv\u00ea-lo em sua estrat\u00e9gia de trade marketing. <\/p>\n","protected":false},"author":4,"featured_media":12314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,422],"tags":[],"class_list":["post-12156","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-e-mercado","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 omnichannel? 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