{"id":12427,"date":"2018-06-08T08:45:35","date_gmt":"2018-06-08T08:45:35","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12427"},"modified":"2023-01-24T15:04:25","modified_gmt":"2023-01-24T15:04:25","slug":"literatura-sobre-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/literatura-sobre-trade-marketing\/","title":{"rendered":"TradeDrops #8 &#8211; Literatura sobre Trade Marketing"},"content":{"rendered":"<p><iframe title=\"Os Melhores Livros de Trade Marketing - TradeDrops #8\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fh6rQKJxaKs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>LIVROS SOBRE TRADE MARKETING<\/h2>\n<p>A literatura sobre trade marketing ainda n\u00e3o \u00e9 t\u00e3o ampla como a de outras \u00e1reas. No entanto, existem publica\u00e7\u00f5es muito interessantes e altamente recomend\u00e1veis aos profissionais que desejam adquirir conhecimentos mais aprofundados sobre a \u00e1rea.<\/p>\n<p>O livro de Francisco J. S. Mendizabal Alvarez, <em>Trade Marketing: a conquista do consumidor do ponto de venda<\/em>, foi o primeiro a ser lan\u00e7ado no mercado editorial brasileiro.\u00a0 Ap\u00f3s o lan\u00e7amento, pela editora Saraiva, em 2008, ficou entre os 10 mais vendidos do segmento. O sucesso j\u00e1 faz dele um cl\u00e1ssico!<\/p>\n<h2>PRINCIPAIS NOMES DO MERCADO<\/h2>\n<p>Rubens Sant&#8217;Anna, Paco Underhill e F\u00e1tima Merlin s\u00e3o apenas alguns dos autores com obras publicadas sobre temas que incluem desde gerenciamento por categorias at\u00e9 as principais tend\u00eancias e mudan\u00e7as sofridas pelo mercado varejista com o passar dos anos.<\/p>\n<p>Em <em>Shoppercracia<\/em>, F\u00e1tima Merlin compartilha um passo a passo para auxiliar na execu\u00e7\u00e3o do GC no ponto de venda. Paco Underhill teve o livro <em>Vamos \u00e0s Compras<\/em> traduzido a 27 pa\u00edses e fornece um panorama geral do varejo mundial. A dobradinha <em>Small Data<\/em> e a <em>L\u00f3gica do Consumo<\/em>, de Martin Lindstrom, n\u00e3o \u00e9 exatamente sobre trade marketing, por\u00e9m discorre sobre assuntos relacionados, como a experi\u00eancia e o comportamento do <em>shopper<\/em> no PDV.<\/p>\n<h2>AS 10 PUBLICA\u00c7\u00d5ES MAIS IMPORTANTES DA \u00c1REA<\/h2>\n<p>Para saber mais sobre os <a href=\"https:\/\/club.involves.com\/blog\/livros-de-trade-marketing\/\">livros de trade marketing<\/a> indispens\u00e1veis para quaisquer profissionais que querem adquirir conhecimentos e experi\u00eancias mais aprofundados sobre o assunto, <a href=\"https:\/\/club.involves.com\/blog\/livros-de-trade-marketing\/\">acesse a lista completa no blog do Clube do Trade<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra quais s\u00e3o os livros indispens\u00e1veis para qualquer profissional de trade marketing. As publica\u00e7\u00f5es abordam temas amplos e diversificados, do gerenciamento por categorias ao comportamento do shopper no PDV.<\/p>\n","protected":false},"author":4,"featured_media":12459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[422],"tags":[],"class_list":["post-12427","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-tendencias-e-mercado","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TradeDrops #8: Literatura sobre Trade Marketing | Clube do Trade<\/title>\n<meta name=\"description\" content=\"Selecionamos as melhores literaturas sobre trade marketing dispon\u00edveis no Brasil. A lista conta escritores nacionais e internacionais. Confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/literatura-sobre-trade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TradeDrops #8: Literatura sobre Trade Marketing | Clube do Trade\" \/>\n<meta property=\"og:description\" content=\"Selecionamos as melhores literaturas sobre trade marketing dispon\u00edveis no Brasil. A lista conta escritores nacionais e internacionais. 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