{"id":12499,"date":"2018-06-11T15:40:44","date_gmt":"2018-06-11T15:40:44","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12499"},"modified":"2023-01-25T17:16:14","modified_gmt":"2023-01-25T17:16:14","slug":"guia-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/guia-trade-marketing\/","title":{"rendered":"O guia definitivo do trade marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Se voc\u00ea quer encontrar tudo o que precisa saber sobre trade em um s\u00f3 lugar, este <\/span><b>guia de trade marketing<\/b><span style=\"font-weight: 400;\"> \u00e9 seu!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O<\/span><a href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\"> <span style=\"font-weight: 400;\">trade marketing<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 a jun\u00e7\u00e3o das pr\u00e1ticas para o sucesso comercial, desde a ind\u00fastria at\u00e9 o ponto de venda. \u00c9 o que d\u00e1 sentido a todo trabalho de planejamento e estrat\u00e9gia da empresa. O elo entre o ponto de partida e <\/span><a href=\"https:\/\/club.involves.com\/blog\/shopper-marketing\/\"><span style=\"font-weight: 400;\">shoppers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas voc\u00ea sabe como a intelig\u00eancia do trade pode te auxiliar na pr\u00e1tica? Como obter benef\u00edcios e melhores oportunidades de crescimento a partir do trade? Prepare-se para entender o detalhamento destes processos para resultados mais efetivos.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-dc06b042-1717-467f-b968-afe016fb3365\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-dc06b042-1717-467f-b968-afe016fb3365\" class=\"hs-cta-node hs-cta-dc06b042-1717-467f-b968-afe016fb3365\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/dc06b042-1717-467f-b968-afe016fb3365\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-dc06b042-1717-467f-b968-afe016fb3365\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/dc06b042-1717-467f-b968-afe016fb3365.png\" alt=\"Fa\u00e7a o download do e-Book\" \/><\/a><\/span><\/span><\/p>\n<h2><b>GUIA DE TRADE MARKETING<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Muitas empresas at\u00e9 fazem trade marketing, mas nem sempre t\u00eam uma equipe exclusiva ou estrutura adequada. A tarefa \u00e0s vezes \u00e9 dividida entre<\/span><a href=\"https:\/\/club.involves.com\/blog\/estrategia-comercial-trade-marketing\/\"> <span style=\"font-weight: 400;\">comercial e marketing<\/span><\/a><span style=\"font-weight: 400;\"> e as a\u00e7\u00f5es n\u00e3o s\u00e3o integradas. Qual \u00e9 a \u00e1rea que mais precisa do trade marketing na empresa: comercial ou marketing? As duas!<\/span><\/p>\n<p><b>O Guia Definitivo do Trade Marketing<\/b><span style=\"font-weight: 400;\"> apontar\u00e1 as boas pr\u00e1ticas de gest\u00e3o, mostrar\u00e1 como gerenciar as equipes e vai propor a\u00e7\u00f5es para otimizar investimentos. O tempo tamb\u00e9m \u00e9 um fator precioso para o sucesso da opera\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizar a quantidade de informa\u00e7\u00f5es que chegam das equipes de campo sem perder tempo \u00e9 um desafio. Voc\u00ea sabe quais s\u00e3o os m\u00e9todos eficientes e quais claramente n\u00e3o funcionam?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste eBook, separamos um conte\u00fado especial para voc\u00ea compreender definitivamente o percurso e desenvolvimento do trade. Mostraremos como<\/span><a href=\"https:\/\/club.involves.com\/blog\/trade-marketing-para-o-canal-indireto\/\"> <span style=\"font-weight: 400;\">canal indireto<\/span><\/a><span style=\"font-weight: 400;\">, ag\u00eancias e varejo, al\u00e9m da ind\u00fastria, tamb\u00e9m ganham com o trade marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Saiba como avaliar os<\/span><a href=\"https:\/\/club.involves.com\/materiais-educativos\/ferramentas\/kpis-trade-marketing\/\"> <span style=\"font-weight: 400;\">KPIs<\/span><\/a><span style=\"font-weight: 400;\"> e o quanto as solu\u00e7\u00f5es de tecnologia<\/span><span style=\"font-weight: 400;\">\u00a0s\u00e3o fundamentais para o sucesso do trade e das vendas.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-dc06b042-1717-467f-b968-afe016fb3365\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-dc06b042-1717-467f-b968-afe016fb3365\" class=\"hs-cta-node hs-cta-dc06b042-1717-467f-b968-afe016fb3365\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/dc06b042-1717-467f-b968-afe016fb3365\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-dc06b042-1717-467f-b968-afe016fb3365\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/dc06b042-1717-467f-b968-afe016fb3365.png\" alt=\"Fa\u00e7a o download do e-Book\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">guia do trade<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Leitura obrigat\u00f3ria para qualquer profissional da \u00e1rea! Fique por dentro das pr\u00e1ticas de gest\u00e3o, dos processos envolvidos no trade e de como ele pode trazer ganhos para o varejo, canal indireto, ag\u00eancias e ind\u00fastrias. <\/p>\n","protected":false},"author":4,"featured_media":22950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[306,42],"class_list":["post-12499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-guia-do-trade","tag-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[eBook] Guia Definitivo do Trade Marketing | Clube do Trade<\/title>\n<meta name=\"description\" content=\"Baixe agora o nosso guia de trade marketing! 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