{"id":12703,"date":"2018-06-26T09:00:33","date_gmt":"2018-06-26T09:00:33","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12703"},"modified":"2023-01-24T15:01:59","modified_gmt":"2023-01-24T15:01:59","slug":"tipos-mais-comuns-de-merchandising","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/tipos-mais-comuns-de-merchandising\/","title":{"rendered":"TradeDrops #9 \u2013 Tipos mais comuns de merchandising"},"content":{"rendered":"<p><iframe title=\"Tipos de  Merchandising - TradeDrops#9\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aUGNIGBy94g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>CONCEITO E CLASSIFICA\u00c7\u00c3O<\/h2>\n<p>Se voc\u00ea trabalha com <a href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\">trade marketing<\/a>, certamente est\u00e1 ciente sobre o <a href=\"https:\/\/club.involves.com\/blog\/o-que-e-merchandising\/\">conceito de <em>merchandising<\/em><\/a> &#8211; qualquer t\u00e9cnica ou estrat\u00e9gia aplicada \u00e0 marca que tem como objetivo chamar a aten\u00e7\u00e3o do <a href=\"https:\/\/club.involves.com\/materiais-educativos\/tradedrops\/o-que-e-shopper\/\"><em>shopper<\/em> <\/a>e, com isso, gerar os mais diversos tipos de rea\u00e7\u00f5es positivas, da fideliza\u00e7\u00e3o ao consumo em si. S\u00e3o a\u00e7\u00f5es estrat\u00e9gicas que podem tanto ser feitas no ponto de venda quanto fora dele.<\/p>\n<p>Basicamente, s\u00e3o cinco as classifica\u00e7\u00f5es gerais de <a href=\"https:\/\/club.involves.com\/blog\/acoes-de-merchandising-no-pdv\/\">a\u00e7\u00f5es de <em>merchandising<\/em><\/a>: fora do PDV, sedu\u00e7\u00e3o, editorial, vitrinismo e exibit\u00e9cnica.<\/p>\n<h2>OS TIPOS MAIS COMUNS DE MERCHANDISING<\/h2>\n<p>Dentre as estrat\u00e9gias mais comuns realizadas externamente ao PDV est\u00e3o:<\/p>\n<ul>\n<li>a experi\u00eancia sensorial do <em>shopper<\/em> por meio do uso de aromas, sons, degusta\u00e7\u00f5es, cores e todos os outros recursos que envolvem um ou mais dos cinco sentidos do ser humano;<\/li>\n<li>o refor\u00e7o da marca, feito com a\u00e7\u00f5es promocionais, participa\u00e7\u00e3o em eventos, entrega de brindes e afins;<\/li>\n<li>e o <em>product placement<\/em>, ou <em>merchandising<\/em> editorial, que envolve o posicionamento do produto em m\u00eddias alternativas, como clipes musicais, novelas e filmes.<\/li>\n<\/ul>\n<h2>A\u00c7\u00d5ES RENT\u00c1VEIS<\/h2>\n<p>Algumas das estrat\u00e9gias mais famosas envolvem grandes produ\u00e7\u00f5es cinematogr\u00e1ficas e nomes de peso, como foi o caso da inser\u00e7\u00e3o dos \u00f3culos escuros modelo aviador da Ray-Ban em diversas cenas do ator Tom Cruise no filme &#8220;Top Gun&#8221;.\u00a0 Na ocasi\u00e3o, a a\u00e7\u00e3o foi t\u00e3o positiva, que aumentou em 40% o volume de vendas da marca nos Estados Unidos.<\/p>\n<p>Quer saber quais s\u00e3o os outros <a href=\"https:\/\/club.involves.com\/blog\/tipos-de-merchandising\/\">tipos de <em>merchandising<\/em> mais utilizados pelo mercado<\/a>, com exemplos pr\u00e1ticos e resultados?\u00a0 Confira nosso post e aproveite para deixar sugest\u00f5es nos coment\u00e1rios!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quais s\u00e3o as principais a\u00e7\u00f5es de merchandising praticadas pelo mercado e como elas funcionam no contexto do trade marketing? Descubra mais sobre vitrinismo, exibit\u00e9cnica, product placement e t\u00e9cnicas de sedu\u00e7\u00e3o.<\/p>\n","protected":false},"author":4,"featured_media":12847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417],"tags":[],"class_list":["post-12703","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-execucao-no-pdv","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TradeDrops #9 - Tipos mais comuns de merchandising | Clube do Trade<\/title>\n<meta name=\"description\" content=\"Confira os tipos mais comuns de merchandising no TradeDrops: descubra mais sobre vitrinismo, exibit\u00e9cnica, product placement e t\u00e9cnicas de sedu\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/tipos-mais-comuns-de-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TradeDrops #9 - 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