{"id":12706,"date":"2018-06-22T10:38:28","date_gmt":"2018-06-22T10:38:28","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12706"},"modified":"2023-01-24T15:01:47","modified_gmt":"2023-01-24T15:01:47","slug":"gestao-de-pdvs","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/gestao-de-pdvs\/","title":{"rendered":"Gest\u00e3o de PDVs: como definir pontos de vendas e mensurar resultados nas opera\u00e7\u00f5es"},"content":{"rendered":"<p><iframe title=\"Gest\u00e3o de PDV: Como definir pontos de vendas e mensurar resultados.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SLOnEJkdRTk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>com Bruno Brand\u00e3o, Geofusion<\/h2>\n<p>Voc\u00ea sabe como a intelig\u00eancia do geomarketing pode auxiliar nas opera\u00e7\u00f5es de trade? Na edi\u00e7\u00e3o 43 do TradeCast,\u00a0 Bruno Brand\u00e3o, gerente de consultoria da Geofusion, <span style=\"font-weight: 400;\">mostra\u00a0<\/span>como a intelig\u00eancia deve direcionar as opera\u00e7\u00f5es e como entender e definir o perfil de consumo do <em>shopper<\/em> e de cada ponto de venda.<\/p>\n<h2>GEST\u00c3O DE PDVs<\/h2>\n<p>A an\u00e1lise por meio do geomarketing vai dizer onde a marca pode e deve ir e qual produto disponibilizar naquela regi\u00e3o. Essa abordagem permite obter informa\u00e7\u00f5es do <em>shopper<\/em> do lado de fora da loja, mapeia toda sua jornada de compra antes de chegar no PDV.<\/p>\n<h2>SEGMENTA\u00c7\u00c3O E ROTEIRIZA\u00c7\u00c3O<\/h2>\n<p>Segmentar pelo perfil do <em>shopper <\/em>\u00e9 sempre um desafio. O geomarketing permite avaliar se ele vive ou trabalha ali, onde mora, se est\u00e1 s\u00f3 de passagem, se consome ou n\u00e3o na loja. Bruno Brand\u00e3o conta que \u00e9 poss\u00edvel avaliar o que ele est\u00e1 fazendo naquele momento e regi\u00e3o espec\u00edfica pelo monitoramento geogr\u00e1fico. Esses indicadores permitem planejar a roteiriza\u00e7\u00e3o de forma precisa.<\/p>\n<h2>POTENCIAL DE PDV<\/h2>\n<p>Al\u00e9m das caracter\u00edsticas do <em>shopper,<\/em> a avalia\u00e7\u00e3o geogr\u00e1fica pela abordagem do marketing\u00a0mostra quanto de dinheiro tem em cada regi\u00e3o e possibilita \u00e0 marca escolher em qual PDV estar. \u00c9 uma forma externa de ver o PDV, se tem demanda na regi\u00e3o para seu tipo de produto e avaliar quando e quanto as pessoas v\u00e3o comprar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabe como a intelig\u00eancia do geomarketing pode auxiliar nas opera\u00e7\u00f5es de trade? Neste TradeCast voc\u00ea saber\u00e1 como definir o perfil de consumo de cada ponto de venda e a import\u00e2ncia de mapear toda a jornada do shopper fora do PDV tamb\u00e9m para uma execu\u00e7\u00e3o perfeita.<\/p>\n","protected":false},"author":4,"featured_media":12711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417,419],"tags":[],"class_list":["post-12706","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-execucao-no-pdv","category-performance-e-sell-out","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[webinar] Gest\u00e3o de PDVs | Involves Club<\/title>\n<meta name=\"description\" content=\"A gest\u00e3o de PDV deve compreender a rela\u00e7\u00e3o entre geomarketing e trade marketing. Saiba como a intelig\u00eancia deve direcionar as opera\u00e7\u00f5es. Assista ao webinar!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/gestao-de-pdvs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[webinar] Gest\u00e3o de PDVs | Involves Club\" \/>\n<meta property=\"og:description\" content=\"A gest\u00e3o de PDV deve compreender a rela\u00e7\u00e3o entre geomarketing e trade marketing. Saiba como a intelig\u00eancia deve direcionar as opera\u00e7\u00f5es. 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