{"id":12722,"date":"2018-07-19T13:00:14","date_gmt":"2018-07-19T13:00:14","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12722"},"modified":"2023-01-24T14:59:33","modified_gmt":"2023-01-24T14:59:33","slug":"analise-de-planograma","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/","title":{"rendered":"An\u00e1lise de planograma de PDV no celular"},"content":{"rendered":"<p>Como falar sobre <strong>an\u00e1lise de planograma<\/strong> sem entrar no m\u00e9rito da tecnologia? \u00c9 notavelmente mais simples e seguro para o profissional de campo acessar o documento em seu smartphone, mas muitas empresas ainda insistem em processos complexos e defasados para acompanhamento da execu\u00e7\u00e3o.<\/p>\n<p>Pelo lado das empresas que contam com um time equipado com dispositivos m\u00f3veis, a <strong>auditoria de planograma<\/strong> \u00e9 feita em tempo real.<\/p>\n<p>N\u00e3o realizar a exposi\u00e7\u00e3o conforme as diretrizes pode causar uma grande lista de problemas para a visibilidade da sua marca no ponto de venda. Uma coisa \u00e9 certa: voc\u00ea est\u00e1 jogando no lixo todo investimento em equipe, materiais e promo\u00e7\u00e3o de produto.<\/p>\n<p>Quer descobrir se o <a href=\"https:\/\/club.involves.com\/blog\/o-que-e-planograma\/\">planograma<\/a> ser\u00e1 respeitado e utilizado pela equipe de campo durante a jornada de trabalho? Aproveite as nossas dicas e n\u00e3o abra m\u00e3o desse recurso estrat\u00e9gico.<\/p>\n<ul>\n<li>Veja tamb\u00e9m o conte\u00fado onde explicamos <a href=\"https:\/\/club.involves.com\/blog\/como-utilizar-o-planograma-no-momento-da-reposicao\/\">como utilizar o planograma no momento da reposi\u00e7\u00e3o<\/a>.<\/li>\n<\/ul>\n<h2>GARANTIAS DA AN\u00c1LISE DE PLANOGRAMA<\/h2>\n<p>Certificar-se de que a <a href=\"https:\/\/club.involves.com\/blog\/exposicao-de-produtos-no-pdv\/\">exposi\u00e7\u00e3o do produto no ponto de venda<\/a> est\u00e1 de acordo com o desenho do planograma significa <strong>manter a estrat\u00e9gia de posicionamento da marca<\/strong>.<\/p>\n<p>Com o planograma correto, a equipe de campo tem insumos para verificar o giro de estoque e <a href=\"https:\/\/club.involves.com\/blog\/evitar-rupturas-de-estoque\/\">combater a ruptura<\/a> com efici\u00eancia e rapidez. Essa verifica\u00e7\u00e3o, aliada ao <a href=\"https:\/\/club.involves.com\/blog\/gerenciamento-por-categoria\/\">gerenciamento por categorias<\/a> e ao reporte em tempo real para o <em>back-office<\/em>, evitar\u00e1 falhas e influenciar\u00e1 diretamente na performance do ponto de venda.<\/p>\n<p>A \u00fanica solu\u00e7\u00e3o \u00e9 <strong>monitorar a execu\u00e7\u00e3o de forma constante<\/strong>. Tomar decis\u00f5es com rapidez se tornar\u00e1 uma vantagem competitiva aos que se adaptarem a essa necessidade do mercado.<\/p>\n<h2>REPORTE DE RESULTADOS EM TEMPO REAL<\/h2>\n<p>O promotor de vendas est\u00e1 em campo porque a estrat\u00e9gia s\u00f3 \u00e9 concretizada quando seu produto sai da g\u00f4ndola e vai para o carrinho de compras. Para que isso aconte\u00e7a, uma s\u00e9rie de fatores &#8211; todos estudados pela ind\u00fastria &#8211; precisam ser respeitados e, obviamente, repassados ao planograma.<\/p>\n<p>O material representa que a empresa possui uma estrat\u00e9gia para a execu\u00e7\u00e3o e, pelos olhos da equipe, isso significa confian\u00e7a e conhecimento sobre a categoria. As equipes que utilizam o <a href=\"https:\/\/involves.com\/stage\/\">Involves Stage<\/a> podem visualizar o planograma, como mostra a imagem abaixo.<\/p>\n<p><a href=\"https:\/\/agilepromoter.com\/funcionalidades\/app-trade-marketing\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12918\" src=\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Screenshot_2018-05-25-11-46-01_Easy-Resize.com_.jpg\" alt=\"app de trade marketing\" width=\"350\" height=\"622\" srcset=\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Screenshot_2018-05-25-11-46-01_Easy-Resize.com_.jpg 720w, https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Screenshot_2018-05-25-11-46-01_Easy-Resize.com_-169x300.jpg 169w, https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Screenshot_2018-05-25-11-46-01_Easy-Resize.com_-576x1024.jpg 576w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p>Um time engajado, com profissionais capazes de analisar o contexto da marca na categoria, tamb\u00e9m sinaliza quando um produto n\u00e3o tem sa\u00edda e est\u00e1 perdendo margem para a concorr\u00eancia. Em posse desses dados, o <em>back-office<\/em> pode promover melhorias no <em>mix<\/em> e gerenciar de forma pr\u00e1tica os planogramas por canal.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12919\" src=\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/IMG_25052018_114157_0_Easy-Resize.com_.jpg\" alt=\"planograma por canal\" width=\"1280\" height=\"651\" srcset=\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/IMG_25052018_114157_0_Easy-Resize.com_.jpg 1280w, https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/IMG_25052018_114157_0_Easy-Resize.com_-300x153.jpg 300w, https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/IMG_25052018_114157_0_Easy-Resize.com_-1024x521.jpg 1024w, https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/IMG_25052018_114157_0_Easy-Resize.com_-768x391.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>O papel desse recurso \u00e9 justamente esse: tornar a estrat\u00e9gia da ind\u00fastria vis\u00edvel para a execu\u00e7\u00e3o no varejo, permitindo que o time externo conclua suas atividades garantindo a melhor visibilidade para os produtos da sua marca.<\/p>\n<p>Da mesma forma, o trabalho do <em>back-office<\/em> n\u00e3o acaba quando ele disponibiliza o planograma para a equipe de campo. \u00c9 preciso acompanhar n\u00e3o somente se o planograma foi respeitado, mas quais melhorias podem ser realizadas na configura\u00e7\u00e3o para que o <em>shopper<\/em> de cada canal encontre seus produtos com o menor esfor\u00e7o poss\u00edvel.<\/p>\n<h2>EFETIVIDADE DAS ESTRAT\u00c9GIAS<\/h2>\n<p>Imagine um cen\u00e1rio: o l\u00edder de uma grande ind\u00fastria de bebidas decidiu, sexta-feira \u00e0 noite, que o planograma precisaria de mudan\u00e7as na segunda-feira pela manh\u00e3. As informa\u00e7\u00f5es enviadas pelo departamento de trade davam conta de que a concorr\u00eancia estaria levando vantagem, pois o pre\u00e7o do bebida de 2 litros parecia desvantajoso ao lado da op\u00e7\u00e3o de 1,5 litro do principal concorrente.<\/p>\n<p>Comprovada a informa\u00e7\u00e3o, os coordenadores programam a mudan\u00e7a e estabilizam a margem de participa\u00e7\u00e3o no prazo definido. Tudo termina no planograma, que, quando consultado pelo promotor de vendas, ter\u00e1 a informa\u00e7\u00e3o atualizada e condizente com a estrat\u00e9gia mais competitiva naquele contexto.<\/p>\n<p>Para sacramentar o resultado, o profissional compartilha uma foto para que sua equipe de <em>back-office<\/em> conclua que a tarefa foi realizada conforme o esperado para o resultado final.<\/p>\n<p>Quer conhecer outros recursos do Involves Stage para a <a href=\"https:\/\/club.involves.com\/blog\/gestao-de-pdv\/\">gest\u00e3o do ponto de venda<\/a>? Agende uma demonstra\u00e7\u00e3o com um de nossos especialistas em trade marketing.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" class=\"hs-cta-node hs-cta-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf.png\" alt=\"CTA Solu\u00e7\u00e3o Trade Marketing\" width=\"1170\" height=\"260\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5315393, '7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como descobrir se o planograma est\u00e1 sendo seguido no ponto de venda? Entenda de que forma essa estrat\u00e9gia pode contribuir com o posicionamento da sua marca. <\/p>\n","protected":false},"author":4,"featured_media":12930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417,420],"tags":[],"class_list":["post-12722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-execucao-no-pdv","category-tecnologia-e-inteligencia-de-dados"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e1lise de planograma de PDV no celular | Clube do Trade<\/title>\n<meta name=\"description\" content=\"A an\u00e1lise de planograma de PDV \u00e9 essencial para fortalecer o posicionamento da sua marca. Entenda como garantir isso na execu\u00e7\u00e3o!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lise de planograma de PDV no celular | Clube do Trade\" \/>\n<meta property=\"og:description\" content=\"A an\u00e1lise de planograma de PDV \u00e9 essencial para fortalecer o posicionamento da sua marca. Entenda como garantir isso na execu\u00e7\u00e3o!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-19T13:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T14:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\"},\"headline\":\"An\u00e1lise de planograma de PDV no celular\",\"datePublished\":\"2018-07-19T13:00:14+00:00\",\"dateModified\":\"2023-01-24T14:59:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/\"},\"wordCount\":708,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png\",\"articleSection\":[\"Execu\u00e7\u00e3o no PDV\",\"Tecnologia e Intelig\u00eancia de Dados\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/\",\"url\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/\",\"name\":\"An\u00e1lise de planograma de PDV no celular | Clube do Trade\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png\",\"datePublished\":\"2018-07-19T13:00:14+00:00\",\"dateModified\":\"2023-01-24T14:59:33+00:00\",\"description\":\"A an\u00e1lise de planograma de PDV \u00e9 essencial para fortalecer o posicionamento da sua marca. Entenda como garantir isso na execu\u00e7\u00e3o!\",\"breadcrumb\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png\",\"width\":779,\"height\":407,\"caption\":\"an\u00e1lise de planograma\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/club.involves.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An\u00e1lise de planograma de PDV no celular\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\",\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"url\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"caption\":\"Reda\u00e7\u00e3o - Involves Club\"},\"sameAs\":[\"https:\/\/club.involves.com\"],\"url\":\"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An\u00e1lise de planograma de PDV no celular | Clube do Trade","description":"A an\u00e1lise de planograma de PDV \u00e9 essencial para fortalecer o posicionamento da sua marca. Entenda como garantir isso na execu\u00e7\u00e3o!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/","og_locale":"pt_BR","og_type":"article","og_title":"An\u00e1lise de planograma de PDV no celular | Clube do Trade","og_description":"A an\u00e1lise de planograma de PDV \u00e9 essencial para fortalecer o posicionamento da sua marca. Entenda como garantir isso na execu\u00e7\u00e3o!","og_url":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/","og_site_name":"Involves Club","article_published_time":"2018-07-19T13:00:14+00:00","article_modified_time":"2023-01-24T14:59:33+00:00","og_image":[{"width":779,"height":407,"url":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png","type":"image\/png"}],"author":"Reda\u00e7\u00e3o - Involves Club","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o - Involves Club","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/"},"author":{"name":"Reda\u00e7\u00e3o - Involves Club","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1"},"headline":"An\u00e1lise de planograma de PDV no celular","datePublished":"2018-07-19T13:00:14+00:00","dateModified":"2023-01-24T14:59:33+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/"},"wordCount":708,"commentCount":1,"publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png","articleSection":["Execu\u00e7\u00e3o no PDV","Tecnologia e Intelig\u00eancia de Dados"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/","url":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/","name":"An\u00e1lise de planograma de PDV no celular | Clube do Trade","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png","datePublished":"2018-07-19T13:00:14+00:00","dateModified":"2023-01-24T14:59:33+00:00","description":"A an\u00e1lise de planograma de PDV \u00e9 essencial para fortalecer o posicionamento da sua marca. Entenda como garantir isso na execu\u00e7\u00e3o!","breadcrumb":{"@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#primaryimage","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/Analise-de-planograma-de-PDV-no-celular.png","width":779,"height":407,"caption":"an\u00e1lise de planograma"},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/pt-br\/analise-de-planograma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"An\u00e1lise de planograma de PDV no celular"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/pt-br\/#website","url":"https:\/\/club.involves.com\/pt-br\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/pt-br\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1","name":"Reda\u00e7\u00e3o - Involves Club","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","url":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","contentUrl":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","caption":"Reda\u00e7\u00e3o - Involves Club"},"sameAs":["https:\/\/club.involves.com"],"url":"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/12722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/comments?post=12722"}],"version-history":[{"count":1,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/12722\/revisions"}],"predecessor-version":[{"id":21252,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/12722\/revisions\/21252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media\/12930"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media?parent=12722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/categories?post=12722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/tags?post=12722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}